Tag Archive for: Marketing Agency Brisbane

Done Digital Among Brisbane’s Best in Content Marketing, and We’re Just Getting Started!

Best Content Marketing Agencies Brisbane - Done Digital in top 5 Brisbane marketing agenciesDone Digital

We’ve got some exciting news to share! Our team at Done Digital is buzzing with joy, and we can’t wait to tell you why. Recently, we were named one of the Best Content Marketing Agencies in Brisbane by the folks at thebestbrisbane.com. That’s right, we’re up there with some of the coolest names in the business like Excite Media, Sonder Digital Marketing, and a few others who are rocking the content world.

What’s All the Fuss About? You might be wondering what this all means. Well, for starters, it’s huge for us! We started Done Digital with a simple mission: to help businesses like yours make a real splash online with marketing that’s smart, easy, and gets long-term results. Being recognised among the best is like a pat on the back from the universe saying, “You’re on the right track!”

Our Secret Sauce Here’s the thing – we think content marketing should be fun, personal, and really speak to your audience. It’s not just about throwing fancy words on a page; it’s about telling your story, sharing your passion, and connecting with people in a way that feels real and genuine. That’s what we try to do every day at Done Digital, and maybe that’s what got us this lovely shout-out!

Keeping It Real We believe in keeping things simple and straight from the heart. Whether it’s a blog post, a social media update, or a full-blown digital campaign, we put in a sprinkle of creativity, a dollop of strategy, and a whole lot of love into everything we do. We’re all about making content that’s easy to relate to, something that makes your audience nod and think, “Yep, these guys get me!”

The 5 Best Content Marketing Agencies In Brisbane

What’s Next? Being named among Brisbane’s best is just the beginning. We’re not stopping here! We’re all geared up to bring even more creative, engaging, and downright effective content marketing strategies to the table. We’re talking about stuff that not only looks great but also feels great and gets you those high-fives from your customers.

Join the Party! So, if you’ve got a story to tell, a brand to build, or a dream to chase, we’re here to make it happen. With a little magic from Done Digital and a whole lot of awesome from you, there’s no telling how far we can go together. Let’s chat, brainstorm, and make some waves online!

Big thanks to everyone! Before we sign off, we just want to say a massive thank you to you – our amazing clients, supporters, and the team here at Done. We wouldn’t be here without your trust, your stories, and your enthusiasm. Here’s to more successes, more laughs, and more fantastic content!

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How To Delight Your Customers And Build a Stellar Online Reputation

Delight Your Customers: How To Build a Stellar Online Reputation - Done Digital Marketing BrisbaneDone Digital

In today’s digital landscape, where online reviews and opinions hold significant weight, building a stellar online reputation has become a crucial aspect of business success. A strong online reputation not only helps you attract new customers but also fosters loyalty among existing ones. It’s essential to understand that in the age of the internet, your brand’s reputation is constantly being shaped by customer experiences and feedback. In this article, we will explore the importance of building a stellar online reputation and provide actionable insights on how businesses can delight their customers to achieve this goal.

The online reputation of a business can make or break its success. Research shows that a significant percentage of consumers rely on online reviews and ratings before making purchase decisions. A negative online reputation can deter potential customers, while a positive one can attract them like a magnet. Moreover, an excellent online reputation builds trust, credibility, and customer loyalty, contributing to long-term business growth. By proactively managing and delighting customers, businesses can create a stellar online reputation that sets them apart from the competition.

Consistent Excellence in Customer Service

Delighting customers starts with providing exceptional customer service consistently. Train your staff to deliver personalised experiences, actively listen to customer concerns, and resolve issues promptly. When customers feel heard and valued, they are more likely to share positive feedback, contributing to a strong online reputation.

Actively Encourage and Monitor Online Reviews

Online reviews have a profound impact on your reputation. Encourage satisfied customers to leave reviews on platforms relevant to your industry. Respond promptly and professionally to both positive and negative reviews, showcasing your commitment to customer satisfaction. Monitoring reviews allows you to address concerns, rectify issues, and demonstrate your dedication to continuous improvement.

Embrace Transparency and Authenticity

Transparency is a crucial element in building a stellar online reputation. Be honest and upfront in your communications with customers. Admit mistakes when they occur and take responsibility for resolving them. Demonstrating authenticity helps foster trust and loyalty among your customers, strengthening your reputation.

Learn how to build a stellar online reputation and delight your customers. Discover the importance of online reviews and more!

Engage on Social Media

Social media platforms provide an excellent opportunity to engage directly with your customers. Respond to comments, messages, and mentions promptly and professionally. Use social media to showcase your brand’s personality, share valuable content, and address customer inquiries. By actively engaging on social media, you demonstrate your commitment to customer satisfaction and build a positive online presence.

Deliver Personalised Experiences

Customers appreciate personalised experiences that cater to their specific needs and preferences. Leverage customer data and insights to tailor your products, services, and interactions. Whether it’s personalised recommendations or targeted marketing campaigns, providing a personalised touch shows customers that you value their individuality and fosters a positive online presence.

Proactively Seek Feedback

Don’t wait for customers to voice their opinions; actively seek feedback through surveys, emails, or other channels. Regularly collect customer insights to understand their evolving needs and expectations. Address any issues or concerns promptly and use feedback as an opportunity to improve your products and services continually.

Monitor and Manage Online Presence

Maintaining a stellar online reputation requires vigilant monitoring of your brand’s online presence. Regularly search for mentions of your brand, track social media conversations, and use online monitoring tools to stay updated. Address any negative mentions or misinformation promptly and take proactive steps to manage your online reputation effectively.

Final Thoughts

Building a stellar online reputation is a continuous process that requires dedication, attention to detail, and a customer-centric mindset. By consistently delighting your customers, actively managing online reviews, and embracing transparency, you can shape a positive perception of your brand in the digital world. Remember, a strong online presence not only attracts new customers but also builds trust and loyalty among existing ones.

Ready to take your online reputation to new heights? At Done Digital, we can help you bring your brand to life and make it shine online! Book a FREE strategy call with one of our marketing consultants for a complimentary consultation.

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The Role of Brand Identity Development in Business Growth

The Role of Brand Identity Development in Business Growth

So, what exactly is Brand Identity Development and why is it so crucial for business growth? Well, in simple terms, brand identity is the way your business presents itself to the world. It’s your company’s personality, values, and visual elements that make it unique and recognisable. And developing a strong and consistent brand identity is essential to standing out in a crowded market and building a loyal customer base.

But it’s not just about having a cool logo or catchy slogan. Strong brand identity encompasses everything from your brand’s mission and values to the way you communicate with customers and the experiences they have when interacting with your business. It’s about creating a cohesive and memorable brand experience that connects with people on an emotional level and fosters trust and loyalty.

Here are a few reasons why brand identity development is so important for business growth:

Differentiation

In a sea of competitors, having a distinct and recognisable brand identity sets you apart from the crowd. It helps customers identify your business and choose it over others because they feel a connection to your brand’s values and personality. But how do you go about developing a strong brand identity?

It starts with understanding your business’s unique value proposition and what sets you apart from competitors. Strong brand identity also involves consistent messaging and visual branding across all platforms, from your website and social media channels to your physical location and product packaging. By creating a cohesive brand experience for customers, you’re reinforcing their connection to your brand and increasing the likelihood of repeat business.

Credibility

A strong brand identity instils trust in customers. It shows that you’re serious about your business and have put in the effort to create a professional and polished image.

Of course, a strong brand identity alone won’t guarantee customer trust – you also need to deliver on your promises and provide excellent customer service. But having a strong brand identity can help set the foundation for building trust and establishing a positive reputation in your industry. By investing in your brand identity, you’re investing in the future success of your business.

Consistency

Creating a strong brand identity is not a task that can be achieved overnight. It requires careful planning, strategising, and execution to ensure that your brand is well-received by your target audience. One of the most important aspects of building a successful brand identity is consistency. Consistency in your messaging, imagery, and tone across all channels is crucial for establishing a recognisable and trustworthy brand.|

When your customers see your brand consistently represented in the same way across all touchpoints, whether it be on your website, social media, or print materials, they begin to develop a sense of familiarity and reliability. This builds trust and encourages repeat business, as customers come to know and expect a certain level of quality from your brand.

Brand Identity Development: A strong brand identity creates a perception of credibility, quality, and trustworthiness in the minds of consumers, which can lead to increased sales, repeat business, and positive word-of-mouth recommendations.

Long-Term Growth

Building a strong brand identity is not just a one-time investment but a long-term strategy that can help drive business growth and success. By investing in your brand early on, you’re creating a solid foundation that can support your business in the long run.

A strong brand identity helps you to establish your unique value proposition and differentiate yourself from your competitors. This allows you to connect with your target audience on a deeper level, building a sense of trust and loyalty. As your business evolves and grows, your brand can evolve with it, adapting to changes in the market and keeping up with new trends.

Brand Loyalty

The emotional connection that a strong brand identity development creates with customers is a powerful tool that can help businesses foster long-term relationships and drive sustainable growth.

Customers who feel like they are part of a brand’s community are more likely to become loyal advocates who champion the brand and its values. A strong brand identity goes beyond just the products or services a business offers; it encompasses the values, personality, and culture of the brand. When a business is able to effectively communicate these elements to its customers, it creates a sense of belonging and shared values that resonates deeply with them.

Expansion opportunities

A well-planned brand identity development not only helps businesses establish a strong presence in their existing markets but also creates a platform for expansion into new markets or product lines. By leveraging the trust and recognition that a strong brand identity provides, businesses can more easily enter new spaces and win over new customers.

Expanding into new markets or product lines can be a daunting prospect for businesses, particularly those that are well-established in their existing space. However, a strong brand identity can help to mitigate some of the risks associated with expansion by providing a foundation of trust and recognition that can be leveraged in new spaces. Moreover, a well-developed brand identity can help businesses expand into new product lines.

Employee engagement

Brand identity development not only attracts and retains customers but also plays a crucial role in attracting and retaining talented employees. A business’s brand identity communicates its values, culture, and purpose, which are factors that are becoming increasingly important to employees in their career choices.

When a business has a clear and compelling brand identity, employees feel a sense of connection to the work they do and are more likely to be engaged and motivated in their roles. Furthermore, a strong brand identity can help businesses stand out in a crowded job market. With so many businesses competing for top talent, having a distinctive brand identity can make a business more attractive to job seekers who are looking for a company that aligns with their values and offers a compelling mission.

With that in mind, brand identity development is a crucial component of business growth. By creating a strong and consistent brand identity that resonates with customers, you can differentiate yourself from the competition, build trust and credibility, and lay the foundation for long-term success. So, don’t underestimate the power of a well-developed brand identity – it could be the key to taking your business to the next level!

If you haven’t already invested in developing your brand identity, now would be the perfect time to get started! At Done Digital, we help businesses elevate their brand and cut through the noise.

Click here to schedule a free strategy call with our team today.

 

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From Zero to Hero: How to Create a Content Marketing Strategy That Delivers Results

Creating a Content Marketing Strategy can be a daunting task, but with a little creativity and determination, it can be a lot of fun. One of the biggest challenges our clients face when it comes to marketing is knowing where to start. In this article, we will walk you through the exact process we use at Done Digital to take your business from zero to hero. So, grab a cup of coffee, and let’s get started on creating a content marketing strategy that delivers results!

Define your Target Audience

When it comes to creating a successful content marketing strategy, understanding your audience is key. After all, your content should be tailored to their interests, needs, pain points, and desires if you want to engage and convert more customers. That’s why taking the time to research your audience is a critical first step. 

Start by asking your existing customers for feedback on what they like and dislike about your brand. This can help you understand what’s working and what needs improvement. Additionally, using tools like Answer The Public are great to get into your customers’ heads. Browsing social media platforms where your target audience is active can also provide valuable insights into their interests. By understanding your audience, you’ll be able to create content that truly speaks to their needs and wants. 

Set Clear Goals

Next up, let’s talk about setting clear goals. Picture this: you’re about to embark on a road trip, but you have no idea where you’re going. How will you know when you’ve arrived? The same goes for content marketing. You need to have a destination in mind, a goal that you’re working towards. Do you want to increase website traffic? Generate leads? Boost brand awareness? We’re guessing it’s probably a combination of those. Having a clear goal in mind will help you shape your content and make sure you’re moving in the right direction.

It’s also worth noting that your goals may evolve over time as your business grows and changes. That’s why it’s important to regularly revisit your content marketing strategy and make adjustments as needed. By staying flexible and adaptable, you can ensure that your content marketing efforts continue to drive results for your business.

Create Valuable Content

Now, it’s time to get creative! Think about the type of content your audience would enjoy. Would they prefer informative blog posts, engaging social media content, or helpful how-to videos? Whatever it is, make sure your content is not all about your business but provides value to your audience. Answer their questions and solve their problems to keep them engaged with your brand.

In addition to evolving your goals and strategies, it’s also important to stay up-to-date with the latest trends and best practices in content marketing. This can involve experimenting with new formats or platforms, such as video or social media, and optimising your content for search engines and user experience.

Content Marketing Strategy: Creating valuable and informative content that resonates with your target audience, increases your brand's visibility and credibility.

Content Marketing Strategy: Creating valuable and informative content that resonates with your target audience, increases your brand’s visibility and credibility.

Be Consistent

Consistency is key when it comes to content marketing. Think of it like a workout routine. You can’t expect to see results if you only exercise once a month, right? The same goes for content marketing. Develop a content calendar and stick to it. Consistently producing high-quality content will help build trust with your audience and keep them coming back for more.

Consistency can also help you build momentum over time. As you continue to produce high-quality content and engage with your audience, you’ll start to see increased traffic, engagement, and ultimately, conversions. This can help you establish a virtuous cycle of success, where each piece of content you produce drives more and more results for your business.

Optimise for Search

Optimising your content for search engines is crucial for getting your content in front of the right people. But let’s be real, SEO can be a bit of a snooze fest. So, spice it up a bit! Conduct keyword research, but don’t be afraid to throw in some fun and quirky keywords too. It will make your content stand out and keep your audience engaged.

Of course, it’s important to balance creativity with effectiveness. You still want to make sure that your content is optimised for the right keywords and is easily discoverable by search engines. But by injecting a little bit of personality and creativity into your content, you can help set it apart from the competition and keep your audience engaged, which is equally as important as the keywords you choose.

Promote your Content

Creating great content is only half the battle. You need to promote it too! One way to promote your content is by sharing it on social media. Whether you’re posting updates on Facebook, Twitter, LinkedIn, or Instagram, social media provides a powerful platform for promoting your content and engaging with your audience. 

But social media isn’t the only channel for content promotion. You can also leverage email newsletters, paid advertising, influencer marketing, and other channels to get your content in front of the right people. Ultimately, effective content promotion is all about finding the right mix of channels, tactics, and engagement strategies that work best for your brand and your audience.

Measure and Adjust

Finally, it’s crucial to track your content marketing efforts and measure their success over time. By monitoring key metrics like website traffic, engagement rates, and lead generation, you can identify what’s working well and what needs improvement in your content marketing strategy.

But let’s be honest, tracking metrics can be a bit dry and boring. So why not spice it up with some friendly competition among colleagues? Setting goals and seeing who can achieve them first can be a fun and effective way to keep everyone on your team motivated and engaged in the content marketing process.

To wrap things up, creating a content marketing strategy can be a bit of work, but it can also be a lot of fun and a worthwhile endeavour. By getting to know your audience, setting clear goals, creating valuable content, being consistent, optimising for search, promoting your content, and measuring your success, you can take your business from zero to hero!

Want to grow your business with a content marketing strategy that delivers results? Book a free strategy call with the team at Done Digital today. We’ll help you understand your business needs and provide personalised recommendations to grow your business faster and more effectively.

Click here to schedule your strategy call now!

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Maximising Your Local Impact: 7 Essential Local SEO Strategies for Small Business Owners

Maximising Your Local Impact: 7 Essential Local SEO Strategies for Small Business Owners - Done DigitalDone Digital

Do you ever find yourself wondering how you can get more local customers through your doors? Or perhaps you’re scratching your head, trying to figure out how to outrank your competitors in local search results? Well, you’ve landed in the right place. Enter the world of Local SEO (that’s Search Engine Optimisation, if you are unfamiliar with the term).

And don’t worry; we’ll keep things jargon-free and easy to understand while sharing some professional insights to help you become a local legend in your neighbourhood. Ready to get started? Then let’s dive right in!

1. Make Your Google Business Profile Shine

First things first: have you claimed your Google Business Profile (formerly Google My Business Listing)? If not, stop everything and do that right now. Seriously, it’s that important. And if you have, give yourself a pat on the back, and let’s make it shine.

Ensure your listing contains accurate and up-to-date information, such as your business name, address, phone number, and website address. Add a captivating description and some high-quality photos to showcase your business. Finally, don’t forget to choose the right categories – it helps Google understand what you’re all about.

2. Reviews, Reviews, Reviews!

Have you ever chosen a restaurant, hair salon, or mechanic based on online reviews? Of course, you have – we all have. That’s why gathering positive reviews for your small business is essential.

Ask your happy customers to leave reviews on Google, Facebook, and other relevant platforms. And when you get them, don’t just bask in the warm glow of their praise. Respond to each review – yes, even the negative ones – with professionalism, gratitude and compassion. Actually, especially the negative ones! People will often forgive a negative review, but they won’t forgive how you, as the business owner, responded to it.

Oh, speaking of reviews, check out some of ours here.

3. Localise Your Website Content

Is your website content tailored for your local audience? If not, you could be missing out on some serious local SEO mojo. Make sure your website content reflects your location, using local keywords and phrases naturally throughout the text.

For example, if you run a bakery in Brisbane, you might mention that you’re “the best bakery in Brisbane’s CBD” or that you offer “delicious sourdough bread for Brisbanites.” You get the idea.

Just don’t overdo it. Websites written solely for search engines is so 90’s! (Best Brisbane Bread in Brisbane’s Best Bakery Near Me, anyone?)

Local SEO simply means optimising your website for local search results for improved visibility in your local area.

Local SEO simply means optimising your website for local search results for improved visibility in your local area.

4. Build Local Links

Link building is a crucial component of SEO, and for local SEO, it’s all about getting links from reputable local sources. Think local news sites, blogs, and business directories and, of course, other local businesses.

How do you get these valuable local links? Start by reaching out to local bloggers or journalists and offering them an interesting story or exclusive content. Join local business associations and participate in community events. The more you engage with your local community, the more likely you are to build those valuable local links.

5. Don’t Ignore Social Media When Thinking of Local SEO

You might be thinking, “Hold on – I thought this was about SEO?” Well, it is, but hear us out: social media can indirectly impact your local SEO efforts.

Regularly engaging with your local audience on social media platforms helps build brand awareness and customer loyalty. Plus, it encourages people to visit your website or leave reviews, all of which can positively impact your local search rankings. Hint: Share a link to a different page of your website every week.

6. Optimise Your Website for Mobile – That’s Local SEO, Too!

Did you know that a significant portion of local searches happens on mobile devices? That’s why having a mobile-friendly website is crucial for local SEO success.

Make sure your site is responsive, loads quickly, and offers an excellent user experience on all devices. Trust us; your customers – and search engines – will thank you.

7. Keep an Eye on the Competition

Finally, it’s essential to keep an eye on what your local competitors are doing. What keywords are they targeting? Which websites are linking to them? Can you spot any gaps in their strategy that you could use to get the local advantage? By analysing your competitors, you can identify opportunities to improve your own local SEO efforts.

Take the time to research their online presence, content, and backlinks. This will help you discover new ideas and tactics that could boost your visibility in local search results. Remember, knowledge is power, and staying ahead of the competition is a surefire way to maximise your local impact.

There you have it – seven essential local SEO strategies that can help your small business stand out in the local search landscape. By putting these tactics into action, you’ll be well on your way to becoming the go-to business in your area.

Remember, local SEO is an ongoing process, not a one-and-done affair. Keep refining your strategies, engaging with your audience, and staying informed about the latest trends and best practices.

Now, it’s time for you to get out there and make some local SEO magic happen. Good luck, and may the (local) search engine gods be ever in your favour!

Need Local SEO? We Know Someone…

At Done Digital, we do Local SEO well. Take Rhina, for example, owner of The Eyebrow Specialist, who now ranks #1 for “Eyebrow Lamination Brisbane“.

Or Vanessa, owner of V-Hub Dance, a local dance studio in Fortitude Valley, who ranked top of Google for “Hip Hop Classes Brisbane” just 2 months after working with us.

And then there is Star, founder of Superstar Attraction, Sydney’s top-rated eyelash salon, who now ranks #1 for “Before & After Eyelash Extensions Sydney” and many other popular keywords.

But… it’s not about them, it’s about your business!

The point is, we know a thing or two about Local SEO because it’s what we do every day. And we absolutely love it!

So, if you want your business to rank top of Google in order to increase your traffic, leads and sales, give Done Digital a call. We love to help!

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Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?

Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?Done Digital Marketing

When it comes to growing your business, you can’t afford not to spend money on marketing. But how much should your marketing really cost? How do you make sure it’s really worth the investment and how much is too much?

In this article, we will discuss the various ways to market your business, what to look out for and how much it costs to implement a marketing strategy that actually works.

The Cost of Marketing

There really is no ceiling to how much you can spend on marketing. If you have an unlimited budget and want to go crazy, the world is your oyster! Unfortunately, most businesses don’t have an unlimited budget and need to be careful how much they allocate to marketing activities, or any other area in their business.

So, how much should marketing cost?

The reality is, you can spend anything from $50 to $5.000.000 per month on marketing. A better question to ask might be: What’s the minimum you need to spend to actually see results?

And that brings us to the next question, what results are you actually looking for?

What Results Can You Expect From Investing in Professional Marketing?

When it comes to marketing strategy, many people expect a “quick fix”. They want to see results instantly! But while a marketing plan may have the potential to bring in big returns, it’s important to remember that success takes time.

Before you go spend money on the first marketing idea you’re presented with, it’s always wise to get clear on some specific outcomes that you would like to achieve.

For example:

  • Number of new customers per month
  • Overall sales targets
  • Quantity of sales of a specific product or service
  • Number of registrations or sign-ups

Once we have a clear objective, we can start exploring different marketing strategies to help us get there.

Choosing a Marketing Strategy That Actually Delivers Results

With so many tools and platforms available today, finding the right marketing strategy can feel like a daunting task. However, keeping your objective in mind makes it easier to filter through the noise and explore your options more strategically.

If you offer a service that customers need a quote for before purchasing, investing in simplifying your quoting process may be a good idea. Is it easy enough for your customers to request a quote online? Or is all you offer on your website a phone number or generic contact form?

For a retail business, it may be a good idea to offer a discount voucher that customers can claim and use in-store. Offering something for free online in return for your customers’ contact details will allow you to establish and grow your customer list.

Each example will require a different set of tools to deliver results. That’s why it’s so important to start with the end in mind and work backwards to reverse-engineer a strategy that will work for your particular business.

The trap many business owners fall into is thinking that there is a magic bullet to marketing success. A single tactic that will solve all their marketing challenges.

There isn’t. But when we start looking at marketing holistically, we can really amplify the results of each tactic we choose to deploy.

Exploring The Holistic Digital Marketing Ecosystem

Ideally, you want your marketing strategy to be made up of a variety of platforms, tools and channels. These may include:

  • a professional website
  • social media platforms
  • communication channels (i.e. email, SMS, calls, direct mail)
  • customer relationship management
  • advertising (online and offline)

Diversifying your marketing means you can cast a wider net and reach more potential customers. You also want to make use of search engine optimisation (SEO), so people can easily find your business online.

Usually, most marketing experts or agencies will specialise in just one of the above. That means, a web designer will try to convince you to invest in your website. A social media manager will say that your budget is better spent on social media marketing. And an advertising agency will make you believe that the fastest way to grow your business is using paid ads.

Who is right and who will you listen to?

Well, the answer is: They are all right, but… only to a certain extent.

Each of these elements represents just one piece of the marketing puzzle. And without the others, your strategy is incomplete and likely to fail.

A holistic approach will take into account all available marketing channels and ensure that your marketing strategy doesn’t just stand on one leg, but is built on a solid foundation.

So, we are yet to answer the question of how to best spend your marketing budget.

What Is The Best Way To Spend Your Marketing Budget Online?

As previously touched on, at Done Digital, we believe that a holistic marketing strategy is the best way to grow your business sustainably. But what does that look like in practice?

Generally, there are 4 ways to implement holistic marketing in your business:

  1. Implement everything yourself
  2. Hire someone to help with the implementation internally
  3. Outsource your marketing to a digital agency
  4. Make use of automation tools and put your marketing on autopilot

While each of these can get the job done, the cost can vary significantly. Let’s explore each option a little further.

Doing it all yourself might seem like the cheapest way, however, that’s only if you don’t take into account your personal time. Moreover, if you are not an expert in digital marketing already, it could take you years to figure it all out on your own, which also means years of lost opportunities.

Hiring someone internally, even if just part-time, could cost you upwards of $30k annually plus super and other benefits. There is also the risk of that person resigning along the way, which could leave your business in a vulnerable position.

Of course, there is always the option of engaging a digital agency to assist with your marketing, but as previously mentioned, many agencies specialise in just one area of marketing, and finding one that does it all can quickly get expensive. Furthermore, most agencies will charge an ongoing retainer of $2K-$5K per month to do your marketing for you. And while they might get you the desired results, paying an agency ongoing can really eat into your profits. Another challenge with digital agencies is that, as soon as you stop working with them, your marketing usually stops too.

But there is a better way: Using the power of automation to build a marketing system that delivers sustainable long-term growth.

A Better Way To Grow Your Business

The implementation of a fully automated marketing strategy will cost considerably less and can be achieved with a comparably low budget of around $15K to $25K.

The benefit?  An automated marketing system will continue to work for you for many years, saving you thousands in the long-term.

At Done Digital, we build marketing ecosystems for smart business owners looking for sustainable business growth, without depending on expensive staff or agencies.

If you would like to have a chat to explore the idea of a fully automated marketing system in your business, book a free strategy call today.

Conclusion

While marketing can seem like an expensive investment, the truth is, not investing in marketing can turn out to be far more expensive when you consider lost opportunities.

While all options described in this article have the potential to work well, a fully automated marketing system that only needs to be implemented once is certainly the most economical option.

When deciding on a strategy, make sure you look at your marketing holistically and consider various parts of the marketing puzzle to maximise results and position your business for sustainable long-term growth.

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Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online

Digital Marketing BrisbaneDone Digital

Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.

What is digital marketing and how does it differ from traditional marketing?

Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.

How can a Brisbane businesses get started with digital marketing?

The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.

What are some common pitfalls for Brisbane businesses when starting digital marketing?

One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.

What are the most effective digital marketing strategies for a small business in Brisbane?

For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.

How can a business track the success of their digital marketing efforts?

For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.

Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:

Google Analytics

Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.

Google Search Console

Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.

Email Marketing Software

Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.

Most Popular Email Marketing Software in 2024

  • Mailchimp
  • ActiveCampaign
  • Keap
  • Clixio
  • MailerLite
  • Hubspot
  • Drip
  • Ontraport
  • Sendinblue
  • Convertkit
  • GetResponse
  • ConstantContact
  • Salesforce

Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.

How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?

Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.

How can a business measure the return on investment (ROI) of their digital marketing efforts?

Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.

What are some affordable digital marketing options for small businesses in Brisbane?

In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.

With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.

How can a business use social media to their advantage in their digital marketing efforts?

Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.

How can a business use content marketing to drive traffic and generate leads?

Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.

Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.

With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.

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4 Smart (Not So Obvious) Ways To Grow Your Business

In essence, there are only three ways to increase your sales:

  1. Increase the number of customers
  2. Increase your customers’ purchase frequency, and
  3. Increase your average transaction value

However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the focus on sales. Ready? Then let’s dive in!

1. Automate processes to increase efficiency and reduce cost

Today, there are thousands of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. When looking for ways to grow our business, we often overlook areas that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily that could put money back in your pocket.

  • Social Media Posts
  • Invoicing
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Sales Processes & Follow Up
  • Internal Task Management
  • Review Management

Tools like Zapier and Make can help you connect various services and software platforms to make processes even more efficient. 

Some examples:

  • When you have a new lead -> automatically add a contact to a list in your email marketing software -> then send a follow-up sequence until they take the desired action
  • After a customer makes a purchase for the second time -> send them an invitation to write a Google review
  • When a purchase is made on your website -> automatically raise an invoice in Xero to match with the imported trasnaction

These are just some basic examples, but the possibilities are endless, and so is the time you will safe by automating these tasks!

2. Launch a re-targeting ad campaign

Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allows you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.

Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website. 

Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)

3. Stop focusing on once-off promos and develop an “evergreen” marketing strategy instead

The majority of business owners think of marketing and promotions in terms of once-off activities. It might look something like this:

  • January -> Promotion #1
  • February -> Promotion #2
  • March -> Promotion #3

While this might work well, it also requires you to constantly come up with new promotions, which can be exhausting and feel like you’re never quite catching up.

Instead, focus on implementing an evergreen marketing strategy that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.

All you need is a good email automation tool, like Mailchimp or ActiveCampaign, and there are many more options available. 

4. Make Partnerships evergreen, too

Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.

See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them. 

Example: One of my clients owns a massage clinic, while another owned a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic also receives a complimentary gift card for a yoga class, while everyone who joins the yoga studio receives a voucher for a massage a a few weeks later.

It’s a win-win and once implemented, this strategy will continue to work for years to come.

There you have it. Four (not so obvious) ways to grow your business. All four strategies are what I call “set and forget” strategies that you only have to set up once and will benefit from forever.

Have you automated any processes in your business? What marketing strategies have worked well for you? Let me know in the comments below!

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