Tag Archive for: Digital marketing agency

What I’ve Learned Working as a Graphic Designer at Done Digital

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Hi, my name is Michael and I’m a graphic designer and creative director here at Done Digital, a digital marketing agency based in Brisbane, Australia.

My journey in the professional sphere has seen me accrue over six years of experience in graphic design, with a particular focus on Out-of-home (OOH) and social media advertising. I have honed my skills with various tools such as CorelDraw, Adobe Photoshop, Lightroom, and Canva. Furthermore, I have also spent a year working as a Virtual Assistant for a distinguished real estate company located in Western Australia.

My passion for Graphic Design was kindled during my college years when I was introduced to the subject of “Desktop Publishing” in my first year. The magic of transforming creative ideas into visual reality through CorelDRAW X3 mesmerised me. The class quickly became my favourite, and I cherished every moment of it. A profound piece of wisdom shared by our instructor still resonates with me:

“With this software, there is no right or wrong, and your imagination is your only limit”

Outside of work, I like to indulge in varied interests to maintain a balance in my life. I find myself drawn to reviews of potential PC purchases, losing myself in a good Netflix series or a captivating video game. On quieter days, I love to spend time with my dogs or go on exploration trips on my mountain bike. Nothing beats discovering new, local coffee shops or finding places that serve scrumptious food to replenish the calories spent during my biking adventures.

A memorable episode of my career journey was the day I received a reply from a gentleman named David when applying for a job with Done Digital. He proposed a weekend meeting and I thought “Okay, this is scary, are they working during weekends?”. But I ultimately decided to accept, spurred by the need to replenish my pets’ food supplies. In retrospect, I am glad I took that decision. David Lee-Schneider turned out to be one of the most inspiring and patient people I have had the privilege to work with. Learning about his journey of singlehandedly managing multiple clients made me eager to join his team at Done Digital.

Being part of Done Digital has been a rewarding experience. I believed that I would gain much knowledge about the Digital Marketing industry, and my expectations have been surpassed. I’ve learnt the nuances of writing, optimising, and setting up blogs on WordPress, discovered unique techniques on Canva, and mastered the scheduling of posts on multiple platforms using third-party software. Furthermore, I’ve had the opportunity to create captivating captions for diverse types of posts.

Lately, I’ve had the fortune to work with a variety of businesses at Done Digital, ranging from dance studios, event spaces, and an agriculture consultant to electrical services. Each engagement has offered unique lessons and added to my growing expertise in the field.

We are always looking for new talent to join our team. If you are looking for a job or internship in the digital marketing world you can submit your expression of interest here to join the Done Digital family.

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7 Social Media Marketing Tips for Small Business Owners on a Budget

7 Social Media Marketing Tips for Small Business Owners on a Budget

There are some social media marketing tips that can be a powerful tool for small business owners looking to grow their online presence and reach new customers. But with so many social media platforms and marketing strategies to choose from, it can be overwhelming – especially if you’re on a budget. Fortunately, there are plenty of ways to make a big impact on social media without spending a ton of money! Here are 7 social media marketing tips for small business owners on a budget:

Get to Know Your Target Audience

Understanding your target audience is a fundamental aspect of social media marketing. It enables you to tailor your content to their specific needs and interests, which will increase engagement and build a loyal following. To gain a better understanding of your target audience, you should research their demographics, behaviour patterns, and preferences.

One way to do this is by analysing social media analytics to determine which content is performing best among your target audience. You can also conduct surveys, focus groups, and interviews to get direct feedback from your audience. This information will provide valuable insights into what type of content your audience is looking for, what challenges they face, and what motivates them to engage with your brand.

Create Eye-Catching Content

Creating content that stands out on social media is essential to capturing the attention of your audience. High-quality visuals are a must-have as they are the first thing people notice on their feeds. Invest in professional photos or graphics that are visually appealing and relevant to your brand message. It’s also important to use a consistent colour scheme, font, and style to create a cohesive brand aesthetic that people will recognise!

The copy you use in your social media posts is equally important. It should be informative, engaging, and relevant to your target audience. Be sure to use language that resonates with your audience and highlights the benefits of your product or service.

Engage With Your Audience

Engagement is one of the most critical factors in building a strong social media presence. By actively engaging with your audience, you can create a sense of community and loyalty that will keep your followers coming back for more!

Responding to comments, messages, and mentions is an excellent way to show your audience that you care about them and value their opinions. Furthermore, posts with higher engagement will be seen by more people and help you maximise your reach.

Social Media Marketing Tips:Engaging with your audience on social media will help increase your reach.

Social Media Marketing Tips: Engaging with your audience on social media will help increase your reach.

Leverage User-Generated Content

User-generated content (UGC) is any content created by your audience that promotes your brand. This can include reviews, photos, and testimonials. UGC is a great way to showcase your products or services without spending a dime, and it also helps to build trust with your audience.

One of the primary benefits of UGC is that it is highly authentic and trustworthy. When people see real customers using and promoting your products or services, it can help build trust and credibility for your brand. This, in turn, can lead to increased engagement, conversions, and customer loyalty.

To encourage UGC, you can ask your audience to share their experiences with your brand on social media or offer incentives such as discounts or free products in exchange for user-generated content. You can also showcase UGC on your social media channels by reposting customer photos or reviews, which can help to amplify your brand message and increase reach.

Try Influencer Marketing

Influencer marketing doesn’t have to be expensive. There are plenty of micro-influencers out there who are willing to collaborate with small businesses in exchange for free products or services. Look for influencers who are in your niche and have an engaged following.

If you have customers who adore your brand, who are also active on social media, they may be the perfect candidates to approach as influencers, and to help you promote your business!

Don’t Forget About Analytics

Social media analytics tools are essential for understanding the effectiveness of your social media campaigns. These tools provide valuable insights into your audience’s behaviour and preferences, allowing you to optimise your content and make data-driven decisions.

One of the primary benefits of social media analytics is that they help you understand your audience better. You can track metrics such as engagement rate, reach, impressions, and clicks to see how your audience is interacting with your content. This information can help you determine which types of content resonate best with your audience and adjust your strategy accordingly.

Consider Working with a Professional

Managing a successful social media presence can be time-consuming and challenging, especially for small business owners who are juggling multiple responsibilities. If you’re struggling to make an impact on social media, working with a social media marketing agency can be an effective solution.

A social media marketing agency can help you develop a social media strategy that is tailored to your business goals, target audience, and budget. They can also help you identify the most effective channels and tactics to reach your audience and achieve your marketing objectives.

To sum things up, social media marketing can be a powerful tool for small business owners looking to grow their online presence. By following these 7 useful tips, you can create effective social media campaigns without breaking the bank!

Ready to take your social media game to the next level? Book a free strategy call with our team at Done Digital! We specialise in helping small businesses like yours grow their online presence and increase their revenue. Whether you need help with social media marketing, website design, or search engine optimisation, we’ve got you covered. Click here to book your free strategy call!

 

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