Tag Archive for: Beauty Salon Marketing

There’s no doubt that marketing is an important part of any salon business. Whether you are operating a hair salon, eyebrow salon, nail salon, beauty salon or massage salon, if you’re looking to increase your profits and attract new clients, you need to start marketing your salon in the right way.

Here are some key tips that will help you market your salon effectively:

1. know your target market

First and foremost, you need to know who your target market is. This may require a little market research (which we discussed in detail in our previous blog post). You may find it helpful to talk to other salon owners in your area to get a good idea of who their best customers are.

One of the biggest mistakes salon owners make is trying to attract everyone. Your marketing will be much more effective when targeted at a specific audience.

Some helpful questions to ask yourself may include:

  • How old is my ideal audience?
  • Am I focusing on women or men?
  • What areas will I be serving clients in?

Your answers will determine the direction of your messaging and marketing strategy.

2. create a strong online presence

Once you know your target market, you need to create a strong online presence. This means having a website, creating relevant social media accounts, and regularly posting content that appeals to your target market.

Nowadays, the first place people search for businesses is on Google. Having a strong online presence will ensure your business ranks at the top of the Google search results.

One of our clients, for example, operates a small massage spa in Wishart, Brisbane. So, our main goal after launching the website was to have it show up on the first page of Google when people searched for terms like “Massage Wishart” or “Day Spa Wishart”.

The team at Done Digital can help you create an online presence that will help your business get found in your local area, attract more customers and increase sales. Click here to learn more about our salon web design packages.

3. create customer loyalty

One of the best ways to increase profits is to create customer loyalty. This means offering great services at reasonable prices and providing consistent customer service.

You may also want to consider implementing a loyalty program or VIP Club to incentivise customers to return more frequently. Having a referral strategy in place is also a great idea to encourage your existing clients to promote your salon to their friends and family.

4. promote your salon using proven salon marketing techniques

Once you have a strong online presence, it’s time to start using effective marketing techniques. These techniques can include targeted advertising campaigns, flyer drops in your local area, and giveaways to reach a wider audience.

Our team has helped many salon owners with growing their client base organically. If you want to increase your organic reach without having to spend thousands on ads, contact us to have a chat about how we can help your business grow.

Commonly asked salon marketing questions

If you are a salon owner, you may have found yourself ‘googling’ some of the following terms:

The good news is, at Done Digital, we specialise in helping salon owners around Australia market their businesses more effectively and without the guesswork and complicated tech jargon.

If you would like to skip years of trial and error and get ahead of your competition fast, schedule a free strategy session with a small business consultant today.

Conclusion

By following these tips, you can market your beauty salon and increase profits. What other tips do you have for increasing salon profits? We’d love to hear from you in the comments below!

Recently, I had a conversation with the owner of an eyelash extensions salon in Sydney who asked me for the best ways to market her business. But when I mentioned email marketing as a strategy, she looked at me stunned. “Aren’t emails dead?”, she asked.

The answer is, far from it! To this day, email marketing remains one of the most effective (and profitable) ways to reach your target audience. In fact, it’s never been more important for small business owners to focus on building their email marketing list than in 2024. Here are 5 reasons why.

1. You Own The Data And Stay in Control

Many business owners are under the impression that a Facebook or Instagram page is enough nowadays as a marketing strategy. And while I agree that they provide a fantastic opportunity to grow your audience, no business should solely rely on social media.

Facebook has already made drastic changes to the way your content is distributed. Have you noticed that your reach has decreased significantly over the last few years? Even if your page has thousands of foCustomerllowers, that doesn’t mean you can reach them. Only about 5-10% will actually see your posts.

The reason is that Facebook and Instagram are in the business of advertising. So, if you operate a business page, of course they want you to pay for your content to reach more people. That means it’s really out of your control.

As a business owner, you always want to minimise risks and putting too much power in the hand of social media companies is a risky move. Your email list, however, is completely owned by you, not Meta.

2. Email Marketing Delivers Personalised Experiences

One of the biggest benefits of email marketing is that it allows you to create personalised customer journeys. When you send an email to your list, you’re not just reaching out to everyone on that list – you’re targeting each contact personally. This means that you can connect with your customers on a more personal level, creating a stronger connection and building trust.

Think about it this way: If a business sends you an email and all they say is, “Hey, thanks for subscribing!” – chances are that you find it rather impersonal. But if they send you an email that’s personalised and tailored specifically to your interests, then you’re much more likely to read and respond.

Especially in small businesses, this can have a huge effect on how their business is perceived. Making use of email automation is very much like cloning yourself multiple times. You can send all your leads and customers the right message at the right time. And in marketing, timing is everything.

3. Email Marketing Allows You to Build Long-Term Relationships with Customers

Another great benefit of email marketing is that it can be used to establish long-term relationships with your customers. This builds trust and keeps your customers coming back – which is essential for small businesses on a budget.

Email is the ideal medium to onboard new customers using a series of short messages to introduce them to your services, your team and all the other benefits your business provides. It’s also a great way to introduce existing customers to products and services they haven’t tried before. This will also increase your chances of building repeat business, improving retention – like we did for this Brisbane Dance Studio – and increasing your overall sales.

4. Email Marketing Can Be Used To Drive Traffic To Your Website (Or Wherever You Want It)

One of the best ways to drive traffic to your website is through email marketing. Having people join your mailing list, means you can reach out to them again and again at virtually no cost. This means that you can send them new content and updates regularly, driving traffic back to your website, to specific offers, to your other social media channels and more.

Moreover, it allows you to invite customers to leave a review for your business on Google and Facebook, which is a fantastic way to enhance your reputation online and improve your Google rankings.

With all these benefits, email marketing should no longer be an option, but an absolute must-have for any small business owner who is serious about growing their business.

5. Your Email Marketing Strategy Can Be Fully Automated

To me, the real benefit of implementing an email marketing strategy is that it can be completely automated using tools like Clixio, ActiveCampaign or Mailchimp. That means it’s not another thing you, as the business owner, have to manage or worry about. It’s something you can set and forget.

Marketing automation is often overlooked and undervalued.

As a marketing consultant, I help business owners all over Australia implement effective, fully automated marketing strategies that free up their time, budget and headspace.

If you would like to have a chat about your business and how we can use email marketing and other automation tools to help you scale, click here to book a free strategy call with me today.

When I first spoke to Rhina over the phone, I could hear a little frustration in her voice. She had already been running her Brisbane eyebrow salon for many years and had an established customer base, but marketing has always felt like an uphill battle.

When you operate a small business, word of mouth is great but it’s not a growth strategy you can rely on. Rhina was also very active on social media posting almost daily, however, all that time and effort didn’t seem to get real results.

She also had a basic website that used to bring in a few enquiries, but showing up in Google search results had become increasingly difficult and so the enquires declined over time.

So, where do you even start when the marketing landscape keeps changing at a rapid pace and new tools and platforms pop up all the time? How do you keep up and find the time to do it all?

Rhina is absolutely incredible at her craft and has helped many women in Brisbane look and feel amazing. Doing eyebrows is her gift. But after all, she didn’t start a business to worry about marketing and where new customers will be coming from.

So, together we embarked on a journey to completely rethink her marketing strategy and put some simple systems in place that would allow her to promote her business more consistently and reach more people in her local area.

Click here to learn more about working with me to implement a solid marketing strategy in your business.

Laying the marketing foundation for a Beauty Salon in 3 Simple Stages

The reason so many salon owners struggle with their marketing is that they don’t look at their marketing holistically. They do a little work on Social Media (or a lot), they may even have a basic website like Rhina, but nothing seems to bring in the results they need to run a profitable business. We established a strong marketing foundation for Rhina’s business in 3 stages.

Beauty Salon Website Design for The Eyebrow Specialist, Brisbane

Beauty Salon Website Design for The Eyebrow Specialist

Stage 1 – Attract New Customers with an Optimised Online Presence

I like to use the term “online presence” rather than”website” because it involves a lot more than a few pages listing your services.  We deliberately designed Rhina’s new website to achieve 4 things:

  1. Get found on Google
  2. Inform and educate her clients about her services
  3. Give visitor’s a reason to connect
  4. Make the booking process as easy as possible

In other words, her website was built to generate leads and sales! If you would like a copy of my PDF checklist with the 17 elements every business website needs, you can download it here.

Stage 2 – Convert Website Visitors into Leads and Leads into Customers

This is a crucial step that small business owners often overlook. If you really want to grow your business, you need to first grow your database.

Your customer database can be a real gold mine. It’s here where you store all your customer details, contact info, preferences, where they are in their customer journey and more.

But having all that information in an Excel spreadsheet somewhere on your computer won’t do much for your business. We need to make use of some clever tools that help us tap into the potential that’s hidden here. This tool is called a CRM – short for Customer Relationship Management System.

A CRM allows us to send each customer the right message at the right time. And in marketing, timing is crucial. In Rhina’s case, we integrated her CRM with her website, as well as with her booking software in order to capture as much data as possible. That allowed us to set up some smart automated messaging.

  • New leads receive a small gift and a warm welcome from Rhina
  • Leads that still haven’t booked an appointment after a few weeks receive little nudges
  • New clients receive educational emails about other services they may like to try
  • Repeat clients receive an invitation to leave a Google review

Combined, these messages help Rhina to increase sales, improve client retention, encourage recommendations, as well as increase organic traffic coming from Google.

Stage 3 – Amplify Results by Driving More Traffic to Your Website

If we want more people to visit our website, we need to give them a good reason to do so. Moreover, we need to let them know that they have good reasons to visit.

Social media allows us to tap into a large potential audience and direct them to various pages on our website. So, why would someone who is scrolling through their Facebook feed click on a post that directs them to your website?

People visit your website to:

  • Read about a challenge they’re facing and how they can overcome it.
  • Watch an entertaining or informative video.
  • Get helpful tips related to your services.
  • Find your full list of services and pricing.
  • Find answers to common questions on your FAQ page.
  • Look at the results you have achieved for previous clients.
  • Read reviews clients left for you.
  • Send you an enquiry.
  • Make a booking.

That means the content you create and put out on social media should revolve around your clients’ needs and motivations. Having a blog on your website is a fantastic way to share relevant content and then link to it from your social media accounts. Over time, you will create a great number of backlinks, which will also greatly improve your Google ranking, so more people can find you when searching for your services online.

Beauty Salon Social Media Marketing - David Lee-Schneider Marketing

Social Media Content for The Eyebrow Specialist

For Rhina’s business, we created a large library of content designed to speak to her ideal clients and made use of some clever automation tools to have it go out on autopilot at specific times.

After joining the 90-Day Marketing Transformation, she now has a fully automated marketing system in place that attracts new customers, generates leads, drives sales and builds her online reviews – all without having to worry about how to manage all her marketing herself.

Here’s what Rhina had to say about joining the 90-Day Marketing Transformation

“I cannot speak highly enough of David Lee-Schneider. Since the first day I came in contact with him, I was impressed with how much he knew about marketing. David’s ability to listen and then collaborate with you is so uplifting. He didn’t hesitate in going in the extra mile to ensure all angles were covered and that l had a full understanding of what I needed to do to help grow my business.

Marketing isn’t my strong point and l really struggled to find time to do it properly being a small business. The one source l always relied on to attract new customers was Facebook. Understanding Facebook’s rules, ever-changing algorithms, target audience and post scheduling was getting really overwhelming.

David’s professionalism is apparent in the work he produces. He did an absolutely incredible job in building a brand new website and has put the right tools and strategy in place, which has freed up so much of my time, and really makes an impact on my business. Working with David has eased my stress around so many issues l had with marketing. I’m very impressed at what he has achieved for me so far and appreciate having more time to focus on work, knowing that my business is well-managed.

I have happily referred David to many of my clients, not only because he is highly skilled and talented in digital marketing and website development, but because he actually cares about the businesses he works with and the people behind them. A rare trait that l really admire.

If you are looking to grow your business, contact David. His marketing skills are very unique and help business owners solve their needs. Thank you, David, your passion and expertise are so inspiring and I look forward to continuing working with you!”

~ Rhina Yaqub, The Eyebrow Specialist