Tag Archive for: Clixio

Why Done Digital Chose Clixio Over Mailchimp & ActiveCampaign

Clixio CRM - Best Mailchimp alternative AustraliaDone Digital

In the ever-evolving landscape of digital marketing, businesses often find themselves at crossroads when selecting the right tools to communicate with their clients. As a leading digital marketing agency based in Australia, Done Digital prided itself on recommending the best tools in the industry to its clients, with Mailchimp and ActiveCampaign being our top picks for quite some time.

However, with the dynamic shifts in the industry and the rising costs associated with these platforms, it’s become evident that the expenses were becoming a roadblock for many small business owners. It’s tough to justify the soaring prices, especially when you’re just kick-starting your venture.

That’s where Clixio enters the scene. Let us share why we believe this is the fresh wind of change our clients needed:

1. Unified Communications Hub

While Mailchimp and ActiveCampaign have made commendable strides in integrating diverse features, Clixio takes the baton with its unified inbox approach. It amalgamates website chats, emails, Facebook Messenger, Instagram and even Google Business messages, offering businesses a panoramic view of client interactions.

2. Economical Yet Comprehensive

Both Mailchimp and ActiveCampaign can punch a hole in your pocket as your list expands or as you embrace additional features. Clixio, on the other hand, champions affordability. It scales harmoniously with your business, ensuring you get more bang for your buck – all for one low monthly fee – regardless of the number of subscribers, users or emails you send. This alone was a clear winner for us. But wait, there’s more!

3. An Arsenal of Tools

While ActiveCampaign primarily serves as an email marketing and CRM platform and Mailchimp has broadened its horizons over time, Clixio presents itself as a Swiss army knife from the outset. From chat widgets to appointment scheduling, it’s crafted to replace multiple tools, streamlining your operations.

4. Tailored for the Non-Tech Savvy

As platforms evolve, there’s an unintended consequence – they often become more intricate. Clixio, however, wears the crown for simplicity. It’s designed for everyone, ensuring even those tentative about tech feel empowered.

5. More Than Just a Tool

Clixio’s ethos extends beyond functionalities. With its enriching blog and mission to demystify marketing, it stands tall as a trusted ally, not merely another CRM.

To say it simply, the digital realm is dynamic, and at Done Digital, we’re committed to evolving with it. Our partnership with Clixio is a testament to our dedication to offering our clients the most suitable option for their business. We believe Clixio provides the solid foundation that businesses, especially small and emerging ones, truly deserve. With Clixio, it’s not just about marketing; it’s about building lasting relationships and scaling businesses with confidence – without breaking the bank.

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Marketing Automation Demystified: Your Blueprint to Success

Marketing Automation Demystified: Your Blueprint to Success - Done Digital BrisbaneDone Digital

Marketing automation, an essential tool for modern businesses, might just be the game-changer your small business needs. As a small business owner, you’re likely juggling various tasks – from inventory and staff management to customer service, all while striving for growth. Amidst this bustle, marketing efforts can unintentionally take a back seat. But imagine if there was a way to make these efforts more streamlined, time-efficient, and effective. This is where marketing automation steps in. Now, you might be wondering, what exactly is it? Let’s demystify this tool and simplify your journey to success.

What is Marketing Automation?

Marketing automation is about using software to automate marketing tasks that would usually take up a lot of your time. We’re talking about things like email campaigns, social media posts, and even lead generation. By automating these tasks, you can focus more on strategy and less on the day-to-day details.

Is Marketing Automation Suitable for Small Businesses?

Absolutely! Many small business owners in Australia are already using marketing automation to great success. With fewer staff members than big companies, it’s even more vital for small businesses to find efficient ways to get the job done. And don’t worry – it doesn’t have to be overly complicated or pricey.

Benefits of Marketing Automation

Marketing automation offers a range of benefits, including:
Saving Time: By automating routine tasks, you free up your time to focus on other crucial areas of your business.
Increasing Efficiency: Automation allows you to create a streamlined marketing campaign that works even when you’re sleeping.
Improving Customer Engagement: Automated follow-ups ensure that you’re constantly engaging with your customers, enhancing your relationship with them.

How to Get Started

Starting with marketing automation is simpler than you might think. Here’s a step-by-step guide to help you out:

Identify Your Needs: What tasks are consuming most of your time? What customer engagement opportunities are you missing out on? By answering these questions, you can decide what tasks to automate first.

Choose Your Software: There are numerous marketing automation tools available, so pick the one that fits your needs and budget. Remember, the best tool is the one that you’ll actually use! One that stands out in terms of price and value is Clixio.io.

Test, Tweak, Repeat: Once you’ve set up your automation, monitor its performance. The key to successful automation is regular tweaking and optimising.

Marketing Automation Demystified: Your Blueprint to Success - Done Digital Marketing - Brisbane Australia

Marketing automation tip: Maintain a personal touch. Not all customer interactions should be automated. Identify key touchpoints for valuable human interactions, balancing efficiency with connection.

Remember, Automation Doesn’t Replace Humans

Finally, it’s important to remember that automation is a tool, not a substitute for genuine human interaction. Automated emails can’t replace the warmth of a personalised message, and automated social media posts can’t replicate the authenticity of real-time engagement. Use automation to streamline your processes, but don’t forget the importance of personal touch.

Examples of Marketing Automation

Here are a few practical ways you can apply marketing automation to your business:

Email Marketing Automation: Send automated emails based on certain triggers. For instance, you can set up a welcome series for new subscribers, or a follow-up email after a customer makes a purchase.

Social Media Automation: Schedule your social media posts in advance and have them automatically published at optimal times for your audience.

Lead Scoring: This refers to the process of assigning points to each lead based on their behaviour or interaction with your brand. This can help you identify and focus on the leads that are most likely to convert into customers.

7. Tips for Effective Marketing Automation

If you’re just getting started with marketing automation, here are some tips to keep in mind:

Start Small and Scale Up: Don’t try to automate all your marketing efforts at once. Start with one or two tasks, evaluate the results, and then gradually incorporate more automation into your strategy.

Segment Your Audience: Marketing automation is most effective when messages are tailored to specific segments of your audience. Segment your audience based on factors like their interests, past purchases, or how they interact with your brand.

Monitor and Optimise: Keep a close eye on your automated campaigns. Are they bringing the results you hoped for? Use analytics to understand what’s working and what isn’t, then make adjustments as needed.

8. The Role of Content in Marketing Automation

Remember, successful marketing automation relies heavily on quality content. Whether it’s the emails you send, the social media posts you publish, or the ads you run, your content needs to be valuable, engaging, and relevant to your audience.

Invest in creating high-quality content that resonates with your target customers. This might involve writing informative blog posts, creating engaging videos, designing eye-catching infographics, or developing insightful e-books. The better your content, the more effective your marketing automation efforts will be.

Put Your Marketing on Autopilot with Done Digital

Marketing automation, once demystified, is not some jargon-mstfilled monster but a powerful tool in your arsenal. It’s here to streamline your processes, improve customer engagement, provide valuable insights into your customers’ behaviour, save your small business time, and improve efficiency. So, why not take the plunge? Remember to start small, continue tweaking, and never underestimate the power of good content. Your journey to success might be simpler than you think, and with marketing automation, it could well be a well-automated one too!

If you’re ready to put your marketing on autopilot and elevate your business to new heights, book a Free Strategy Session with our expert team. You can find more information on our Digital Marketing page.

Let us help you on your journey to marketing success and a thriving business!

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From Pitfalls to Triumph: Navigating 5 Email Marketing Mistakes

Learn how to navigate the top 5 email marketing mistakes and turn them into triumphs.

Email marketing is a powerful tool for businesses to connect with their audience, drive engagement, and boost conversions. However, even the most well-intentioned email marketing campaigns can fall victim to common mistakes that hinder their effectiveness.

In this article, we will explore five crucial email marketing mistakes that businesses should avoid. By understanding and navigating these pitfalls, you can transform your email marketing strategy from a potential stumbling block into a pathway to triumph.

Neglecting Audience Segmentation

One of the most significant email marketing mistakes is failing to segment your audience effectively. A one-size-fits-all approach rarely resonates with diverse groups of subscribers. When you send generic emails to your entire list, you risk delivering content that is irrelevant or uninteresting to certain segments.

By segmenting your email list based on demographics, preferences, behaviour, or purchase history, you can deliver highly targeted and personalised content that speaks directly to the interests and needs of each segment. Tailoring your emails to specific segments will significantly improve engagement and conversion rates.

Lack of Personalisation

In today’s digital age, consumers expect personalised experiences. Emails that lack personalisation often end up in the dreaded “spam” folder or, worse, get ignored by recipients. Personalisation goes beyond simply addressing subscribers by their names. It involves tailoring the content and offers based on their preferences, purchase history, or previous interactions with your brand.

By leveraging customer data and employing dynamic content, you can create personalised experiences that drive higher engagement and conversion rates. Personalised emails make your subscribers feel valued and understood, leading to increased brand loyalty and customer satisfaction.

Overwhelming Frequency

Bombarding your subscribers with an excessive number of emails is a surefire way to lose their interest and trust. Sending too many emails can lead to email fatigue, where recipients start unsubscribing or ignoring your messages. Finding the right balance is crucial. Establish a consistent and reasonable email cadence that respects your subscribers’ time and inbox space.

Focus on delivering valuable and relevant content rather than overwhelming your audience with constant promotions. By optimising your email frequency, you can ensure that each email you send is eagerly anticipated and well-received.

Learn how to navigate the top 5 email marketing mistakes and turn them into triumphs and success for your business!

Ignoring Mobile Optimisation

In today’s mobile-centric world, neglecting to optimise your emails for mobile devices is a significant oversight. With the majority of people accessing emails on their smartphones, it’s crucial to ensure that your emails are mobile-friendly and responsive. Neglecting mobile optimisation can result in a poor user experience, with emails that are difficult to read or navigate on smaller screens.

Optimise your email templates, use concise subject lines, and include clear call-to-action buttons to provide a seamless and engaging experience for mobile users. By prioritising mobile optimisation, you can reach and engage a broader audience.

Lack of A/B Testing

Failure to conduct A/B testing is a missed opportunity to optimise your email marketing campaigns. A/B testing involves creating two versions of an email and testing different elements such as subject lines, content layout, visuals, CTAs, or send times to see which performs better. This testing process allows you to gather valuable insights into what resonates best with your audience and drives higher engagement.

By experimenting and analysing the results, you can refine your email strategy and improve key performance metrics, such as open rates, click-through rates, and conversions. A/B testing helps you make data-driven decisions and continuously improve the effectiveness of your email marketing campaigns.

Final Thoughts

Avoiding these five email marketing mistakes can significantly enhance the success and effectiveness of your campaigns. By prioritising audience segmentation, personalisation, finding the right email frequency, optimising for mobile, and embracing A/B testing, you can navigate the pitfalls and pave the way to triumph in your email marketing endeavours.

Remember, email marketing is an ever-evolving strategy, and it requires constant evaluation, refinement, and adaptation to stay ahead of the competition and deliver remarkable results.

Are you ready to take your email marketing to the next level? Contact Done Digital today! Don’t miss out on the tremendous potential of email marketing—get in touch with us now! Together, we can turn your email marketing challenges into triumphs.

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Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online

Digital Marketing BrisbaneDone Digital

Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.

What is digital marketing and how does it differ from traditional marketing?

Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.

How can a Brisbane businesses get started with digital marketing?

The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.

What are some common pitfalls for Brisbane businesses when starting digital marketing?

One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.

What are the most effective digital marketing strategies for a small business in Brisbane?

For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.

How can a business track the success of their digital marketing efforts?

For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.

Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:

Google Analytics

Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.

Google Search Console

Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.

Email Marketing Software

Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.

Most Popular Email Marketing Software in 2024

  • Mailchimp
  • ActiveCampaign
  • Keap
  • Clixio
  • MailerLite
  • Hubspot
  • Drip
  • Ontraport
  • Sendinblue
  • Convertkit
  • GetResponse
  • ConstantContact
  • Salesforce

Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.

How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?

Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.

How can a business measure the return on investment (ROI) of their digital marketing efforts?

Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.

What are some affordable digital marketing options for small businesses in Brisbane?

In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.

With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.

How can a business use social media to their advantage in their digital marketing efforts?

Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.

How can a business use content marketing to drive traffic and generate leads?

Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.

Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.

With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.

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Why Email Marketing in 2024 is More Important for Business Growth Than Ever

Email Marketing Tips for Small Business - Done Digital Brisbane Web DesignDone Digital

Recently, I had a conversation with the owner of an eyelash extensions salon in Sydney who asked me for the best ways to market her business. But when I mentioned email marketing as a strategy, she looked at me stunned. “Aren’t emails dead?”, she asked.

The answer is, far from it! To this day, email marketing remains one of the most effective (and profitable) ways to reach your target audience. In fact, it’s never been more important for small business owners to focus on building their email marketing list than in 2024. Here are 5 reasons why.

1. You Own The Data And Stay in Control

Many business owners are under the impression that a Facebook or Instagram page is enough nowadays as a marketing strategy. And while I agree that they provide a fantastic opportunity to grow your audience, no business should solely rely on social media.

Facebook has already made drastic changes to the way your content is distributed. Have you noticed that your reach has decreased significantly over the last few years? Even if your page has thousands of foCustomerllowers, that doesn’t mean you can reach them. Only about 5-10% will actually see your posts.

The reason is that Facebook and Instagram are in the business of advertising. So, if you operate a business page, of course they want you to pay for your content to reach more people. That means it’s really out of your control.

As a business owner, you always want to minimise risks and putting too much power in the hand of social media companies is a risky move. Your email list, however, is completely owned by you, not Meta.

2. Email Marketing Delivers Personalised Experiences

One of the biggest benefits of email marketing is that it allows you to create personalised customer journeys. When you send an email to your list, you’re not just reaching out to everyone on that list – you’re targeting each contact personally. This means that you can connect with your customers on a more personal level, creating a stronger connection and building trust.

Think about it this way: If a business sends you an email and all they say is, “Hey, thanks for subscribing!” – chances are that you find it rather impersonal. But if they send you an email that’s personalised and tailored specifically to your interests, then you’re much more likely to read and respond.

Especially in small businesses, this can have a huge effect on how their business is perceived. Making use of email automation is very much like cloning yourself multiple times. You can send all your leads and customers the right message at the right time. And in marketing, timing is everything.

3. Email Marketing Allows You to Build Long-Term Relationships with Customers

Another great benefit of email marketing is that it can be used to establish long-term relationships with your customers. This builds trust and keeps your customers coming back – which is essential for small businesses on a budget.

Email is the ideal medium to onboard new customers using a series of short messages to introduce them to your services, your team and all the other benefits your business provides. It’s also a great way to introduce existing customers to products and services they haven’t tried before. This will also increase your chances of building repeat business, improving retention – like we did for this Brisbane Dance Studio – and increasing your overall sales.

4. Email Marketing Can Be Used To Drive Traffic To Your Website (Or Wherever You Want It)

One of the best ways to drive traffic to your website is through email marketing. Having people join your mailing list, means you can reach out to them again and again at virtually no cost. This means that you can send them new content and updates regularly, driving traffic back to your website, to specific offers, to your other social media channels and more.

Moreover, it allows you to invite customers to leave a review for your business on Google and Facebook, which is a fantastic way to enhance your reputation online and improve your Google rankings.

With all these benefits, email marketing should no longer be an option, but an absolute must-have for any small business owner who is serious about growing their business.

5. Your Email Marketing Strategy Can Be Fully Automated

To me, the real benefit of implementing an email marketing strategy is that it can be completely automated using tools like Clixio, ActiveCampaign or Mailchimp. That means it’s not another thing you, as the business owner, have to manage or worry about. It’s something you can set and forget.

Marketing automation is often overlooked and undervalued.

As a marketing consultant, I help business owners all over Australia implement effective, fully automated marketing strategies that free up their time, budget and headspace.

If you would like to have a chat about your business and how we can use email marketing and other automation tools to help you scale, click here to book a free strategy call with me today.

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