Turtle Town Scuba is a PADI-certified scuba diving school + dive shop in Bundaberg, Australia.


  • Turtle Town Scuba Diving PADI Certified - Done Digital Marketing - Brisbane Australia

Brand development, web design + implementation of an automated marketing strategy for Bundaberg’s premier scuba diving school.

When we were approached by Gordon and Leoane, the diving school was merely a dream. During our 90-Day Marketing Transformation, we helped to bring it to life by developing the new brand from the ground up. We wanted the brand to be inspired by the depth and richness of the ocean, while conveying the fun and adventure of learning to scuba dive.

The website was built with a mobile-first approach and customer experience in mind. The Bundaberg Region is known for its proximity to the southern Great Barrier Reef and therefore attracts thousands of travellers every year. Therefore, we integrated the site with Google Translate to make the content available in 7 different languages.

To capture leads, we integrated the website with Mailchimp, a popular email marketing software solution, as well as a number of other tools to streamline marketing activities. Google and Facebook reviews are automatically imported and displayed throughout the site, while Google Analytics captures valuable data that allows for informed business decisions. To add the ability to take online payments, we made use of WooCommerce which we integrated with payment gateways for Stripe and PayPal.

Since the launch, Turtle Town Scuba has been climbing the ranks of Google for popular search terms, due to a strong SEO foundation.


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Turtle Town Scuba - Digital Marketing Strategy and Web Design for Diving School Brisbane Marketing Agency
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Clean, simple user interface for easy navigation.

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Mobile-Optimised and Responsive Design.

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Clear calls-to-action to increase conversion rates.

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Custom course pages to highlight USPs.


The Transformation

Done Digital’s 90-Day Marketing Transformation became Turtle Town Scuba’s beacon of hope in navigating through the rough waves of marketing challenges. We understood the unique selling points and potential of Turtle Town Scuba and focused on transforming their online presence into a true reflection of their underwater world.

Website Design & Optimisation – Turtle Town Scuba’s website is a highly engaging and informative platform. From high-quality underwater photography to an easy-to-navigate layout showcasing their services, the website now serves as an inviting online storefront.

Search Engine Optimisation – Utilising relevant keywords and content, we made sure that Turtle Town Scuba showed up in the search results when potential customers were seeking diving experiences in and around Bundaberg.

Social Media Content Library – With engaging posts revolving around scuba diving experiences, gear, and safety tips, Turtle Town Scuba’s social media platforms became a valuable resource and an enticing promotion channel.

Lead Generation and Email Nurture Sequence – Visitors to the website were encouraged to sign up for newsletters, offering them an inside look at the scuba diving world and upcoming adventures, nurturing their interest until they were ready to take the plunge.

Review Invitation Sequence – Happy divers were encouraged to share their experiences online, thus boosting the company’s reputation and attracting more prospective divers.

Beyond the Website

In addition to developing a brand new website, we worked closely with Gordon and Leanne at Turtle Town Scuba to create a large library of evergreen content, designed to inspire and engage with their audience on various social media channels. The content is scheduled using advanced content automation tools, eliminating the need to constantly schedule content manually.

To nurture leads and existing customers, we implemented a fully automated email marketing strategy that takes new subscribers on a journey, educating them about the Great Barrier Reef, Turtle Towns Scuba’s courses and more.


Turtle Town Scuba Diving PADI Certified - Done Digital Marketing - Brisbane Australia

Client Feedback


Client Feedback

David’s service, availability, and attention to detail is second to none.

I had absolutely no doubt in choosing to work with him, and I still have absolutely zero hesitation to recommend him to anyone looking to start up or significantly improve their business through their website, social media and marketing tools.

He was full of skills, advice and wisdom in getting everything started and in good stead for success well into the future. Thank you!

John Clarke

Co-Director at Redland Dance, Cleveland


Enhance your online presence with a professional website and digital strategy from Done Digital.

Bring your brand to life online and drive sales with creative content and intelligent marketing. We can help you accelerate growth with an automated digital strategy that connects all the dots.


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