Tag Archive for: Marketing Brisbane

Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online

Digital Marketing BrisbaneDone Digital

Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.

What is digital marketing and how does it differ from traditional marketing?

Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.

How can a Brisbane businesses get started with digital marketing?

The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.

What are some common pitfalls for Brisbane businesses when starting digital marketing?

One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.

What are the most effective digital marketing strategies for a small business in Brisbane?

For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.

How can a business track the success of their digital marketing efforts?

For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.

Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:

Google Analytics

Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.

Google Search Console

Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.

Email Marketing Software

Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.

Most Popular Email Marketing Software in 2025

  • Mailchimp
  • ActiveCampaign
  • Keap
  • Clixio
  • MailerLite
  • Hubspot
  • Drip
  • Ontraport
  • Sendinblue
  • Convertkit
  • GetResponse
  • ConstantContact
  • Salesforce

Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.

How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?

Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.

How can a business measure the return on investment (ROI) of their digital marketing efforts?

Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.

What are some affordable digital marketing options for small businesses in Brisbane?

In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.

With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.

How can a business use social media to their advantage in their digital marketing efforts?

Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.

How can a business use content marketing to drive traffic and generate leads?

Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.

Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.

With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.

by
, ,

How To Do Marketing – 30 Ways To Grow Your Business

How To Do Marketing - 30 Ways To Grow Your BusinessDone Digital Marketing

Ask ten business owners what marketing is, and you’ll get ten different answers. Some say it’s advertising, others think it’s social media or word of mouth. The truth is, marketing is all of that and much more.

Here’s how I define it:

“Marketing is everything you do to GAIN and RETAIN customers.”

In other words, marketing isn’t just about running ads or posting on your Facebook page. It’s about everything you do to attract people, convert them into buyers, and keep them coming back. If you’ve watched some of my videos or visited my marketing blog before, you’ve probably heard me talk about the three pillars of business success:

  • Attract
  • Convert
  • Deliver

In this article, I’ll share 30 practical strategies across these three pillars to help you grow your business, increase sales, and save time through smarter marketing.

Attraction – How to attract more potential customers

Attracting new customers fuels growth but it’s also something many business owners struggle with. The following ten strategies will help you consistently attract new potential customers. Try combining several of these in your business for the best results.

1. Have a great website

Your website can be so much more than an online brochure. It’s your digital storefront — a place to build trust and generate leads. Yet, many business websites only talk about the company instead of helping visitors solve their problems. Learn what makes a great site with these examples and review the 17 crucial elements every business website needs to convert visitors into customers.

2. Be on social media

Social media can be a powerful engagement tool — if used strategically. Don’t just create an account; be active. Use social platforms to drive potential customers back to your website (where you’re not competing with cat videos). If consistency is an issue, automate it. Tools now let you plan and post content automatically. Check out my complete guide to automating your social media posts to save time and stay visible effortlessly.

3. Run print ads

Even in a digital world, print ads still have their place. The key is to track your success. Don’t pay for “exposure” — pay for measurable results. Use clear calls-to-action like coupons or trackable URLs so you can calculate your return on investment.

Example: If you spend $300 on an ad that brings in 100 leads, that’s $3 per lead. If three of those leads convert at $200 each, you’ve made $600 — doubling your investment. Even if you just break even, you’re still building a valuable customer list.

4. Run online ads (Google, Facebook, YouTube)

Online ads let you target specific audiences precisely. For example, if you own a beauty salon in Sydney, you could show your ad only to women aged 30–50 in your local area who are interested in beauty services. That’s far more cost-effective than paying for print ads that reach people who may never visit your salon.

Always remember: never invest in advertising that can’t be measured.

5. Partner with other businesses

Business partnerships or joint ventures are one of the fastest and most underused ways to grow. For example, I helped a café with a 10,000-person customer list partner with a local massage business. Together, we sent a $25 gift voucher to every café customer — positioning the café as generous while putting the massage therapist in front of thousands of locals instantly. One email, 10,000 people reached. That’s leverage.

6. Write a blog

Your customers already search online for answers. Blogging positions you as the expert they find first. Think of it like owning real estate online — every article becomes a long-term asset that brings traffic for years. This is what I call Evergreen Marketing. Consider hiring a writer to produce 12 high-quality articles, post them monthly, and promote them across your channels.

7. Optimise your website for search engines (SEO)

SEO isn’t dead — it’s evolved. Today, Google rewards readability, valuable content, and engagement. Focus on writing helpful, well-structured content people actually want to read and share. If you’re on WordPress, use the Yoast SEO plugin to optimise each page.

8. Run a competition or giveaway

Giveaways can quickly grow your list — but only if they attract the right people. Avoid generic prizes like iPads. Offer something directly related to your product or service. If you’re an accountant, for instance, offer a free Xero setup or consultation. Always follow up with non-winners to turn interest into sales.

9. Run a survey or quiz

Surveys and quizzes are great for gathering insights and building your list. Keep them short and focused on what helps you improve your offer. Partner with complementary businesses if you don’t yet have your own audience. For more on this strategy, I recommend Ryan Levesque’s book ASK.

10. Send a press release to media outlets

A great story can get you free publicity worth thousands. Focus on human stories — not self-promotion. For example, instead of “Local roofer launches new website,” write “Local roofer helps the homeless stay dry by donating tents for Christmas.” Journalists love stories that connect emotionally. Download my free press release template to get started.

Now that you know how to attract more people to your business, the next step is turning those visitors into paying customers.

Conversion – How to turn browsers into buyers

Attracting attention is only half the battle. Now it’s time to turn that interest into revenue. The Conversion stage is where relationships begin to form and browsers become buyers. This is where your communication, offers, and systems come together to guide people toward a confident “yes.”

These ten strategies will help you create stronger connections, build trust, and convert more leads into loyal customers, without feeling pushy or salesy.

11. Create a lead magnet

A lead magnet is a valuable free offer that attracts your ideal customers — a discount, checklist, eBook, video, or free trial. It should solve a small but meaningful problem and serve as the first step in your customer’s transformation.

12. Use email automation to educate and engage with your audience

Email is still one of the most profitable marketing tools — especially when automated. Set up a series of emails that guide subscribers through a journey: answering FAQs, sharing testimonials, and offering helpful insights before presenting your offer. This keeps you top of mind and moves people closer to buying — automatically.

13. Use a chatbot to help people find what they need faster

Chatbots streamline customer support and sales. They can answer common questions, share your location or pricing, or direct users to your booking page — all while you focus on other things. Tools like Chatfuel and ManyChat integrate seamlessly with social media and websites, helping you provide fast, friendly service 24/7.

14. Create a strong offer people can’t refuse

Sometimes success comes down to packaging. McDonald’s skyrocketed profits by turning individual items into value meals and asking, “Would you like fries with that?” Look for ways to add perceived value — bundles, bonuses, or upgrades — without drastically raising your price.

15. Run retargeting ads

Retargeting ads allow you to follow up with people who already interacted with your brand. For example, show ads only to those who visited your site or watched your webinar. It’s one of the most cost-effective ways to increase conversions because you’re marketing to people who already know you.

16. Find a way to help more people

Ask yourself: “If I had to help 10 times more people than I do now, how would I do it?” Maybe that means shifting from one-on-one to one-to-many models or creating a DIY version of your service. Thinking bigger helps you identify bottlenecks and opportunities for growth.

17. Run ‘limited-time only’ offers

Limited-time offers create urgency and excitement. Test small product batches or temporary services to gauge interest. For instance, a café could offer a special seasonal drink and track how it performs before adding it permanently to the menu.

18. Be easy to do business with

Make it simple for customers to buy from you. Offer multiple payment methods, clear communication options (phone, text, email, social), and frictionless booking or checkout processes. The easier it is, the more people will say “yes.”

19. Get to know your customers better

Never assume you know what your customers want. Ask, listen, and adapt. Understanding their true motivations builds deeper trust and longer-lasting relationships. Sometimes the best sale you can make is recommending something they need before yours.

20. Make sure your website has all the right elements

Your website should do more than “exist.” A great site builds authority, generates leads, answers questions, and converts visitors into buyers. Think of it as your online headquarters — a place where every piece of your marketing connects.

So, you’ve made the sale — congratulations! But marketing doesn’t stop there. What happens next determines whether customers stay for life or disappear after one purchase.

Delivery – How to grow your business during and after the sale

The moment a customer buys from you, a new stage of marketing begins. The Delivery phase is where you turn promises into experiences and customers into raving fans. It’s about delighting people, building loyalty, and inspiring them to come back,  maybe even bring their friends.

These final ten strategies will help you strengthen relationships, increase repeat business, and grow through exceptional service and genuine connection.

21. Provide great customer service

Exceptional service creates loyal customers and positive word of mouth. When people feel genuinely cared for, they not only come back — they tell others. Great service is your most underrated marketing channel.

22. Ensure people only buy what they need

Selling the wrong product to the wrong customer hurts your reputation and long-term profits. Focus on fit, not just sales. Honesty builds trust and referrals — the foundation of any sustainable business.

23. Offer high-quality products and services

Marketing brings customers in, but quality keeps them. Review your products regularly, collect feedback, and fix issues fast. The goal? Create experiences so good that people can’t help but tell others about you.

24. Overdeliver and exceed expectations

Surprise your customers with something extra — a handwritten note, bonus content, or unexpected follow-up. These small gestures build emotional connection and turn happy customers into lifelong advocates.

25. Follow up after the sale

Don’t stop communicating once the money changes hands. A simple follow-up email asking, “How are you enjoying your purchase?” shows you care. It also opens doors for feedback, testimonials, and future sales.

26. Invite customers to leave reviews

Positive reviews are today’s word of mouth. Ask for them proactively and make it easy with direct links to Google, Facebook, or TripAdvisor. If you get a negative review, respond with professionalism and empathy. How you handle criticism can actually boost your reputation.

27. Add customer testimonials to your website

Testimonials are social proof in action. Feature them on your homepage, sales pages, and contact page. When possible, include video testimonials — they’re authentic, persuasive, and hard to ignore.

28. Send a thank-you note

Whether it’s a quick email, a handwritten card, or a small gift, gratitude goes a long way. A simple “thank you” turns transactions into relationships and shows customers you truly value their business.

29. Offer upsells and cross-sells

Existing customers are the easiest to sell to. Offer relevant upgrades (upsells) or complementary products (cross-sells) that enhance their experience. When done thoughtfully, these offers feel helpful, not pushy.

30. Consider offering a subscription or membership

Recurring revenue adds stability to your business. From VIP memberships to maintenance plans or exclusive access communities, subscriptions deepen relationships and create predictable income while rewarding your most loyal customers.

Marketing doesn’t have to feel complicated or time-consuming. When you focus on the three pillars — Attract, Convert, and Deliver — everything you do starts working together. Build systems that attract customers automatically, convert them authentically, and deliver experiences that make them stay.

To make this even easier, I’ve created a free Step-by-Step Guide to Automate Your Social Media Posts — the perfect first step to creating your own set-and-forget marketing system.

To your success,

David Lee-Schneider Signature

 

10 Comments/by
, ,

4 Smart (Not So Obvious) Ways To Grow Your Business

In essence, there are only three ways to increase your sales:

  1. Increase the number of customers
  2. Increase your customers’ purchase frequency, and
  3. Increase your average transaction value

However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the focus on sales. Ready? Then let’s dive in!

1. Automate processes to increase efficiency and reduce cost

Today, there are thousands of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. When looking for ways to grow our business, we often overlook areas that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily that could put money back in your pocket.

  • Social Media Posts
  • Invoicing
  • Email Marketing
  • Online Advertising
  • Lead Generation
  • Sales Processes & Follow Up
  • Internal Task Management
  • Review Management

Tools like Zapier and Make can help you connect various services and software platforms to make processes even more efficient. 

Some examples:

  • When you have a new lead -> automatically add a contact to a list in your email marketing software -> then send a follow-up sequence until they take the desired action
  • After a customer makes a purchase for the second time -> send them an invitation to write a Google review
  • When a purchase is made on your website -> automatically raise an invoice in Xero to match with the imported trasnaction

These are just some basic examples, but the possibilities are endless, and so is the time you will safe by automating these tasks!

2. Launch a re-targeting ad campaign

Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allows you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.

Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website. 

Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)

3. Stop focusing on once-off promos and develop an “evergreen” marketing strategy instead

The majority of business owners think of marketing and promotions in terms of once-off activities. It might look something like this:

  • January -> Promotion #1
  • February -> Promotion #2
  • March -> Promotion #3

While this might work well, it also requires you to constantly come up with new promotions, which can be exhausting and feel like you’re never quite catching up.

Instead, focus on implementing an evergreen marketing strategy that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.

All you need is a good email automation tool, like Mailchimp or ActiveCampaign, and there are many more options available. 

4. Make Partnerships evergreen, too

Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.

See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them. 

Example: One of my clients owns a massage clinic, while another owned a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic also receives a complimentary gift card for a yoga class, while everyone who joins the yoga studio receives a voucher for a massage a a few weeks later.

It’s a win-win and once implemented, this strategy will continue to work for years to come.

There you have it. Four (not so obvious) ways to grow your business. All four strategies are what I call “set and forget” strategies that you only have to set up once and will benefit from forever.

Have you automated any processes in your business? What marketing strategies have worked well for you? Let me know in the comments below!

19 Comments/by