Tag Archive for: FlySocial Digital

How To Optimise Your Salon Marketing Strategy For More Customers

Brisbane Salon Marketing Strategies - Done DigitalDone Digital

There’s no doubt that marketing is an important part of any salon business. Whether you are operating a hair salon, eyebrow salon, nail salon, beauty salon or massage salon, if you’re looking to increase your profits and attract new clients, you need to start marketing your salon in the right way.

Here are some key tips that will help you market your salon effectively:

1. know your target market

First and foremost, you need to know who your target market is. This may require a little market research (which we discussed in detail in our previous blog post). You may find it helpful to talk to other salon owners in your area to get a good idea of who their best customers are.

One of the biggest mistakes salon owners make is trying to attract everyone. Your marketing will be much more effective when targeted at a specific audience.

Some helpful questions to ask yourself may include:

  • How old is my ideal audience?
  • Am I focusing on women or men?
  • What areas will I be serving clients in?

Your answers will determine the direction of your messaging and marketing strategy.

2. create a strong online presence

Once you know your target market, you need to create a strong online presence. This means having a website, creating relevant social media accounts, and regularly posting content that appeals to your target market.

Nowadays, the first place people search for businesses is on Google. Having a strong online presence will ensure your business ranks at the top of the Google search results.

One of our clients, for example, operates a small massage spa in Wishart, Brisbane. So, our main goal after launching the website was to have it show up on the first page of Google when people searched for terms like “Massage Wishart” or “Day Spa Wishart”.

The team at Done Digital can help you create an online presence that will help your business get found in your local area, attract more customers and increase sales. Click here to learn more about our salon web design packages.

3. create customer loyalty

One of the best ways to increase profits is to create customer loyalty. This means offering great services at reasonable prices and providing consistent customer service.

You may also want to consider implementing a loyalty program or VIP Club to incentivise customers to return more frequently. Having a referral strategy in place is also a great idea to encourage your existing clients to promote your salon to their friends and family.

4. promote your salon using proven salon marketing techniques

Once you have a strong online presence, it’s time to start using effective marketing techniques. These techniques can include targeted advertising campaigns, flyer drops in your local area, and giveaways to reach a wider audience.

Our team has helped many salon owners with growing their client base organically. If you want to increase your organic reach without having to spend thousands on ads, contact us to have a chat about how we can help your business grow.

Commonly asked salon marketing questions

If you are a salon owner, you may have found yourself ‘googling’ some of the following terms:

The good news is, at Done Digital, we specialise in helping salon owners around Australia market their businesses more effectively and without the guesswork and complicated tech jargon.

If you would like to skip years of trial and error and get ahead of your competition fast, schedule a free strategy session with a small business consultant today.

Conclusion

By following these tips, you can market your beauty salon and increase profits. What other tips do you have for increasing salon profits? We’d love to hear from you in the comments below!

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9 Tips For Building A Strong Relationship With Your Email Marketing List

Email Marketing Tips - Done Digital BrisbaneDone Digital

Now you know that you need an email list and have started to build one, the next step is to build the relationship that will make the list profitable. In this article, we list 9 tips to help you get that process started.

1. Unsubscribers Are Good.

The only way that you will not get unsubscribes to your list is to never send them emails. Not everyone will like your personality or writing style. Those that don’t, will never follow your recommendations, so it isn’t a great loss when they unsubscribe.

2. Be Yourself

Let your personality come through to your list. People will buy from you because they trust you. Try to be something you are not and it will come through to your list and you will never develop that trust.

3. Be Informative

Make sure that you are supplying quality information to your list. Even if you are presenting a product for sale make sure that you are also supplying information. Create the problem and your product as a solution but also let your subscribers learn something about the topic even if they aren’t interested in the product.

4. Stay On Topic

If your list is about desserts, that should be the topic of your email. Now, don’t send tips on marketing automation to your dessert list or desserts recipes to your marketing tips list. Yes, there may be a few that have interests in both (I am one and have both types of lists), but the person signed up for a specific topic and you are violating that trust you have worked so hard to create if you don’t keep your promise of what you said you’d send them.

5. Limit Content in Emails

Sending multiple items to your list can be extremely confusing to them and never get you the action you are looking to get. Make sure that you have a clear call to action in every email. Never leave your subscriber wondering what you wanted them to do.

6. Always Have a Reason

This tends to go with number 5. Make sure that there is a reason for the email that you sent. If you have a purpose then people will tend to keep reading. If they have no idea what your reason is for your email then they will quickly stop reading all of your emails. There are some great Email automation tools, like Mailchimp or ActiveCampaign, that allow you to send the right message at the right time, which makes your emails more relevant to your audience.

7. Track What Works

Tracking is the only way you will know which of your emails works and which don’t. Measuring the right KPIs will allow you to improve your emails to your list. Do remember that the only purpose of your email is to create the click through to a sales page. If it does that it is successful whether you sell a product or not. The sale of the product is dependent on the sales page.

8. Use Contact Information

You are building a relationship and that is based on trust. Let people know who you are and how to reach you.

9. Be Responsive

If you receive an email from a subscriber, answer it. That goes a long way to building the trust that is necessary to create a customer. People buy from those that they trust.

These tips will go a long way towards helping you to build the relationships that are necessary to build a profitable list.

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