Marketing planning can feel overwhelming sometimes, given the myriad of channels, techniques, and trends to stay on top of. Today, I want to share some valuable insights on how you can unlock the incredible power of evergreen marketing to build a sustainable online presence for your business and provide you with some practical tips and strategies that will help you grow your business more effectively without relying on short-term tactics. So grab a cup of coffee, and let’s get started!
After exploring a myriad of different marketing strategies over the last decade, I can confidently say that evergreen marketing is the secret sauce many business owners are missing. Unlike temporary fads, evergreen marketing focuses on timeless strategies that keep delivering results long after you have implemented them. This not only leads to better long-term results, but actually frees you up from constantly having to worry about attracting new customers.
The Power of Evergreen Marketing vs Marketing Trends
Imagine this: Your business consistently attracts new customers, generates high-quality leads, and enjoys a steady stream of revenue—all while you focus on what you do best. That’s the power of evergreen marketing. I’d like to share three fundamental principles to help you build a sustainable online presence that will drive continuous growth for your business.
1. Focus on Value
The first principle of evergreen marketing is to prioritise value. Put yourself in your customers’ shoes and ask, “What problem am I solving for them?” Create content, whether it’s blog posts, videos, or social media updates, that provides practical solutions and valuable insights. By consistently offering value, you’ll establish yourself as a trusted authority in your industry.
2. Build Authentic Connections
In the digital world, authenticity is key. Don’t be afraid to show your personality and let your unique brand shine through. Engage with your audience on social media, respond to comments and messages, and foster genuine connections. When people feel a personal connection to your business, they are more likely to become loyal customers and brand advocates.
3. Repurpose and Refresh
Evergreen marketing is all about getting the most out of your content. Rather than creating something once and forgetting about it, repurpose and refresh your existing content. Update blog posts with new insights, turn popular blog articles into videos, or transform customer testimonials into engaging social media posts. By recycling your content, you’ll extend its lifespan and reach a wider audience.
The Power of Evergreen Marketing: By focusing on timeless, proven strategies, you can save valuable time and budget while achieving better results.
By implementing these evergreen marketing principles, you’ll create a solid foundation for your business’s online presence. You’ll attract a steady flow of organic traffic, nurture long-term relationships with customers, and establish your brand as a trusted authority in your industry. Say goodbye to the stress of constantly chasing after the latest marketing trends and embrace the power of evergreen marketing.
Are you ready to take your business to the next level with evergreen marketing?
We’re here to help! Contact Done Digital today for a free consultation or website audit. Our team of experts will provide you with a tailored strategy to build a sustainable online presence and drive long-term growth. It’s time to free yourself from the rat-race of trying to keep up with the latest marketing trends and embrace the opportunity to unleash the power of evergreen marketing in your business!
Remember, building a sustainable online presence takes time and effort, but the rewards are well worth it. Embrace evergreen marketing, and watch your business flourish in the digital landscape, not just today, but for years to come.
https://donedigital.au/wp-content/uploads/2023/06/dbobupljozo.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-06-08 10:59:542023-06-08 11:17:52Unleash the Power of Evergreen Marketing: How to Build a Sustainable Online Presence
Small businesses often face unique challenges when it comes to marketing. With limited budgets and resources, it’s essential to find the most effective marketing strategies that deliver results. This article will highlight the top marketing strategies that small businesses can use to attract customers, build brand awareness, and drive growth.
Creating a Website That Drives Results
In today’s digital age, having a strong online presence is crucial for small businesses. Start by creating a user-friendly, visually appealing website that showcases your products or services. To improve your website, consider the following tips:
Implement responsive design to ensure your website looks great on various devices, including desktops, tablets, and smartphones.
Improve page load speeds by optimising images, using browser caching, and minimising the use of plugins.
Include clear calls-to-action (CTAs) that guide visitors towards desired actions, such as signing up for a newsletter, making a purchase, or contacting you for more information.
Offer easy-to-find contact information, such as phone numbers, email addresses, and physical locations, to facilitate communication with potential customers.
Regularly update your website with fresh, high-quality content to keep visitors engaged and encourage search engines to crawl your site more frequently.
Ensure your website is optimised for search engines, as this will improve your online visibility and help attract potential customers. Research relevant keywords for your industry and incorporate them into your website’s content, meta tags, and URLs to improve search engine rankings.
Having a great website is one of the most effective marketing strategies small businesses can focus on to attract more customers and increase sales.
Building a Strong Online Presence on Social Media
Additionally, maintain active social media profiles on platforms relevant to your target audience. Each social media platform has unique features and user demographics, so tailor your content and approach accordingly:
Facebook: Share a mix of promotional and informational content, including blog posts, photos, videos, and events. Use Facebook Groups to connect with like-minded individuals and participate in community discussions.
Instagram: Focus on visually appealing images and short videos to showcase your products, services, or behind-the-scenes glimpses of your business. Utilise hashtags and Stories to increase your reach.
Twitter: Share timely updates, engage in industry conversations, and provide customer support. Use Twitter to establish your brand’s voice and participate in trending topics or hashtag campaigns.
LinkedIn: Share professional content, such as industry news, thought leadership articles, and company updates. Connect with other professionals and participate in relevant LinkedIn Groups to build your network.
Pinterest: If your business is visually oriented or targets a predominantly female audience, use Pinterest to share inspiring images, infographics, and product photos that link back to your website.
Engage with your followers by sharing valuable content, responding to comments, and building an online community. Regularly monitor and analyse your social media performance to identify what content resonates best with your audience and adjust your strategy accordingly.
Content Marketing: A Key to Success
Content marketing involves creating and sharing valuable, relevant content that resonates with your target audience. This can help establish your business as an industry authority, drive traffic to your website, and encourage customer engagement. Create various types of content, such as blog posts, videos, infographics, and podcasts, to cater to different preferences. Promote your content through social media, email marketing, and other channels to reach a wider audience.
Tip: Make your content ‘evergreen‘, meaning it won’t go out of date. That way, you can repurpose it and safe yourself lots of time!
Done Digital understands that managing a successful content marketing strategy can be overwhelming for small business owners. That’s why we’re here to help you every step of the way. Our team of experts can assist with content creation, strategy development, and promotion across various channels, ensuring your marketing efforts are effective and well-coordinated. By partnering with Done Digital, you can focus on running your business while we take care of implementing the most effective marketing strategies to drive growth and engagement for your brand.
Content Marketing is a key to success when growing your small business
Leveraging Local Marketing Techniques
As a small business, targeting your local community can be a powerful marketing strategy. Focus on local SEO by optimising your website and online profiles for location-specific keywords, ensuring your business appears in local search results. Additionally, engage with your community by participating in local events, sponsoring activities, and collaborating with other local businesses. This can help increase your visibility, build trust, and attract more customers.
Email Marketing: A Cost-Effective Strategy
Despite the rise of social media, email marketing remains an effective and cost-efficient way for small businesses to communicate with customers. Start by building and maintaining an email list of current and potential customers. You can grow your email list by offering incentives, such as free resources, discounts, or exclusive content, in exchange for a subscription. Also, add opt-in forms to your website, blog, and social media profiles to make it easy for visitors to sign up.
Craft compelling email campaigns that include personalised content, exclusive promotions, and valuable information. To create engaging emails, consider the following tips:
Write attention-grabbing subject lines to encourage recipients to open your emails.
Use a conversational tone and address recipients by their first name to create a more personal connection.
Include visually appealing images, but don’t forget to add descriptive alt-text for those using screen readers or with slow internet connections.
Add clear calls-to-action (CTAs) to guide subscribers towards a specific action, such as making a purchase, reading a blog post, or signing up for an event.
Test different email formats, designs, and content types to identify what resonates best with your audience.
Remember to segment your email list based on customer preferences, demographics, or past interactions with your business, ensuring you deliver relevant content to each subscriber. This can lead to higher open and click-through rates, ultimately resulting in increased engagement and conversions.
Use automation tools to set up targeted email campaigns based on specific triggers, such as abandoned carts, website activity, or recent purchases. By employing these actionable tips, you can make the most of your email marketing efforts and effectively communicate with your customers.
Unlock Growth Opportunities Using The Power of Networking and Strategic Partnerships
Building professional relationships within your industry can be instrumental in growing your small business. Attend networking events, conferences, and trade shows to connect with like-minded professionals, potential customers, and industry influencers. Foster strategic partnerships with complementary businesses to cross-promote your products or services, share resources, and expand your reach.
Now it’s time to embark on a thrilling adventure to grow your business!
By identifying the most effective marketing strategies for your business, you can unlock the growth and success you’ve always dreamed of. Focus on building a rock-solid online presence, captivating your audience with content marketing, charming your local community, mastering the art of email marketing, and forging powerful networking and partnerships.
Small businesses that effectively attract customers and drive growth know that adaptability is key, so remember to regularly analyse your marketing efforts and fine-tune your strategies to keep the momentum going.
We’re here to help you navigate the marketing landscape and create a winning plan tailored to your business. Let’s join forces and conquer the world of small business marketing together. Claim your free strategy call now!
https://donedigital.au/wp-content/uploads/2023/03/whwybmtn3_0.jpg10671600Kryzel Fernandezhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngKryzel Fernandez2023-03-31 10:46:522023-04-01 21:52:02Most Effective Marketing Strategies: What’s Working For Small Business?
Ask ten business owners what marketing is, and you’ll get ten different answers. Some say it’s advertising, others think it’s social media or word of mouth. The truth is, marketing is all of that and much more.
Here’s how I define it:
“Marketing is everything you do to GAIN and RETAIN customers.”
In other words, marketing isn’t just about running ads or posting on your Facebook page. It’s about everything you do to attract people, convert them into buyers, and keep them coming back. If you’ve watched some of my videos or visited my marketing blog before, you’ve probably heard me talk about the three pillars of business success:
Attract
Convert
Deliver
In this article, I’ll share 30 practical strategies across these three pillars to help you grow your business, increase sales, and save time through smarter marketing.
Attraction – How to attract more potential customers
Attracting new customers fuels growth but it’s also something many business owners struggle with. The following ten strategies will help you consistently attract new potential customers. Try combining several of these in your business for the best results.
1. Have a great website
Your website can be so much more than an online brochure. It’s your digital storefront — a place to build trust and generate leads. Yet, many business websites only talk about the company instead of helping visitors solve their problems. Learn what makes a great site with these examples and review the 17 crucial elements every business website needs to convert visitors into customers.
2. Be on social media
Social media can be a powerful engagement tool — if used strategically. Don’t just create an account; be active. Use social platforms to drive potential customers back to your website (where you’re not competing with cat videos). If consistency is an issue, automate it. Tools now let you plan and post content automatically. Check out my complete guide to automating your social media posts to save time and stay visible effortlessly.
3. Run print ads
Even in a digital world, print ads still have their place. The key is to track your success. Don’t pay for “exposure” — pay for measurable results. Use clear calls-to-action like coupons or trackable URLs so you can calculate your return on investment.
Example: If you spend $300 on an ad that brings in 100 leads, that’s $3 per lead. If three of those leads convert at $200 each, you’ve made $600 — doubling your investment. Even if you just break even, you’re still building a valuable customer list.
4. Run online ads (Google, Facebook, YouTube)
Online ads let you target specific audiences precisely. For example, if you own a beauty salon in Sydney, you could show your ad only to women aged 30–50 in your local area who are interested in beauty services. That’s far more cost-effective than paying for print ads that reach people who may never visit your salon.
Always remember: never invest in advertising that can’t be measured.
5. Partner with other businesses
Business partnerships or joint ventures are one of the fastest and most underused ways to grow. For example, I helped a café with a 10,000-person customer list partner with a local massage business. Together, we sent a $25 gift voucher to every café customer — positioning the café as generous while putting the massage therapist in front of thousands of locals instantly. One email, 10,000 people reached. That’s leverage.
6. Write a blog
Your customers already search online for answers. Blogging positions you as the expert they find first. Think of it like owning real estate online — every article becomes a long-term asset that brings traffic for years. This is what I call Evergreen Marketing. Consider hiring a writer to produce 12 high-quality articles, post them monthly, and promote them across your channels.
7. Optimise your website for search engines (SEO)
SEO isn’t dead — it’s evolved. Today, Google rewards readability, valuable content, and engagement. Focus on writing helpful, well-structured content people actually want to read and share. If you’re on WordPress, use the Yoast SEO plugin to optimise each page.
8. Run a competition or giveaway
Giveaways can quickly grow your list — but only if they attract the right people. Avoid generic prizes like iPads. Offer something directly related to your product or service. If you’re an accountant, for instance, offer a free Xero setup or consultation. Always follow up with non-winners to turn interest into sales.
9. Run a survey or quiz
Surveys and quizzes are great for gathering insights and building your list. Keep them short and focused on what helps you improve your offer. Partner with complementary businesses if you don’t yet have your own audience. For more on this strategy, I recommend Ryan Levesque’s book ASK.
10. Send a press release to media outlets
A great story can get you free publicity worth thousands. Focus on human stories — not self-promotion. For example, instead of “Local roofer launches new website,” write “Local roofer helps the homeless stay dry by donating tents for Christmas.” Journalists love stories that connect emotionally. Download my free press release template to get started.
Now that you know how to attract more people to your business, the next step is turning those visitors into paying customers.
Conversion – How to turn browsers into buyers
Attracting attention is only half the battle. Now it’s time to turn that interest into revenue. The Conversion stage is where relationships begin to form and browsers become buyers. This is where your communication, offers, and systems come together to guide people toward a confident “yes.”
These ten strategies will help you create stronger connections, build trust, and convert more leads into loyal customers, without feeling pushy or salesy.
11. Create a lead magnet
A lead magnet is a valuable free offer that attracts your ideal customers — a discount, checklist, eBook, video, or free trial. It should solve a small but meaningful problem and serve as the first step in your customer’s transformation.
12. Use email automation to educate and engage with your audience
Email is still one of the most profitable marketing tools — especially when automated. Set up a series of emails that guide subscribers through a journey: answering FAQs, sharing testimonials, and offering helpful insights before presenting your offer. This keeps you top of mind and moves people closer to buying — automatically.
13. Use a chatbot to help people find what they need faster
Chatbots streamline customer support and sales. They can answer common questions, share your location or pricing, or direct users to your booking page — all while you focus on other things. Tools like Chatfuel and ManyChat integrate seamlessly with social media and websites, helping you provide fast, friendly service 24/7.
14. Create a strong offer people can’t refuse
Sometimes success comes down to packaging. McDonald’s skyrocketed profits by turning individual items into value meals and asking, “Would you like fries with that?” Look for ways to add perceived value — bundles, bonuses, or upgrades — without drastically raising your price.
15. Run retargeting ads
Retargeting ads allow you to follow up with people who already interacted with your brand. For example, show ads only to those who visited your site or watched your webinar. It’s one of the most cost-effective ways to increase conversions because you’re marketing to people who already know you.
16. Find a way to help more people
Ask yourself: “If I had to help 10 times more people than I do now, how would I do it?” Maybe that means shifting from one-on-one to one-to-many models or creating a DIY version of your service. Thinking bigger helps you identify bottlenecks and opportunities for growth.
17. Run ‘limited-time only’ offers
Limited-time offers create urgency and excitement. Test small product batches or temporary services to gauge interest. For instance, a café could offer a special seasonal drink and track how it performs before adding it permanently to the menu.
18. Be easy to do business with
Make it simple for customers to buy from you. Offer multiple payment methods, clear communication options (phone, text, email, social), and frictionless booking or checkout processes. The easier it is, the more people will say “yes.”
19. Get to know your customers better
Never assume you know what your customers want. Ask, listen, and adapt. Understanding their true motivations builds deeper trust and longer-lasting relationships. Sometimes the best sale you can make is recommending something they need before yours.
20. Make sure your website has all the right elements
Your website should do more than “exist.” A great site builds authority, generates leads, answers questions, and converts visitors into buyers. Think of it as your online headquarters — a place where every piece of your marketing connects.
So, you’ve made the sale — congratulations! But marketing doesn’t stop there. What happens next determines whether customers stay for life or disappear after one purchase.
Delivery – How to grow your business during and after the sale
The moment a customer buys from you, a new stage of marketing begins. The Delivery phase is where you turn promises into experiences and customers into raving fans. It’s about delighting people, building loyalty, and inspiring them to come back, maybe even bring their friends.
These final ten strategies will help you strengthen relationships, increase repeat business, and grow through exceptional service and genuine connection.
21. Provide great customer service
Exceptional service creates loyal customers and positive word of mouth. When people feel genuinely cared for, they not only come back — they tell others. Great service is your most underrated marketing channel.
22. Ensure people only buy what they need
Selling the wrong product to the wrong customer hurts your reputation and long-term profits. Focus on fit, not just sales. Honesty builds trust and referrals — the foundation of any sustainable business.
23. Offer high-quality products and services
Marketing brings customers in, but quality keeps them. Review your products regularly, collect feedback, and fix issues fast. The goal? Create experiences so good that people can’t help but tell others about you.
24. Overdeliver and exceed expectations
Surprise your customers with something extra — a handwritten note, bonus content, or unexpected follow-up. These small gestures build emotional connection and turn happy customers into lifelong advocates.
25. Follow up after the sale
Don’t stop communicating once the money changes hands. A simple follow-up email asking, “How are you enjoying your purchase?” shows you care. It also opens doors for feedback, testimonials, and future sales.
26. Invite customers to leave reviews
Positive reviews are today’s word of mouth. Ask for them proactively and make it easy with direct links to Google, Facebook, or TripAdvisor. If you get a negative review, respond with professionalism and empathy. How you handle criticism can actually boost your reputation.
27. Add customer testimonials to your website
Testimonials are social proof in action. Feature them on your homepage, sales pages, and contact page. When possible, include video testimonials — they’re authentic, persuasive, and hard to ignore.
28. Send a thank-you note
Whether it’s a quick email, a handwritten card, or a small gift, gratitude goes a long way. A simple “thank you” turns transactions into relationships and shows customers you truly value their business.
29. Offer upsells and cross-sells
Existing customers are the easiest to sell to. Offer relevant upgrades (upsells) or complementary products (cross-sells) that enhance their experience. When done thoughtfully, these offers feel helpful, not pushy.
30. Consider offering a subscription or membership
Recurring revenue adds stability to your business. From VIP memberships to maintenance plans or exclusive access communities, subscriptions deepen relationships and create predictable income while rewarding your most loyal customers.
Marketing doesn’t have to feel complicated or time-consuming. When you focus on the three pillars — Attract, Convert, and Deliver — everything you do starts working together. Build systems that attract customers automatically, convert them authentically, and deliver experiences that make them stay.
https://donedigital.au/wp-content/uploads/2023/01/04x1yp9hnh8.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-07-25 10:15:082025-10-08 01:42:31How To Do Marketing – 30 Ways To Grow Your Business
In essence, there are only three ways to increase your sales:
Increase the number of customers
Increase your customers’ purchase frequency, and
Increase your average transaction value
However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the focus on sales. Ready? Then let’s dive in!
1. Automate processes to increase efficiency and reduce cost
Today, there are thousands of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. When looking for ways to grow our business, we often overlook areas that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily that could put money back in your pocket.
Tools like Zapier and Make can help you connect various services and software platforms to make processes even more efficient.
Some examples:
When you have a new lead -> automatically add a contact to a list in your email marketing software -> then send a follow-up sequence until they take the desired action
After a customer makes a purchase for the second time -> send them an invitation to write a Google review
When a purchase is made on your website -> automatically raise an invoice in Xero to match with the imported trasnaction
These are just some basic examples, but the possibilities are endless, and so is the time you will safe by automating these tasks!
2. Launch a re-targeting ad campaign
Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allows you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.
Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website.
Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)
3. Stop focusing on once-off promos and develop an “evergreen” marketing strategy instead
The majority of business owners think of marketing and promotions in terms of once-off activities. It might look something like this:
January -> Promotion #1
February -> Promotion #2
March -> Promotion #3
While this might work well, it also requires you to constantly come up with new promotions, which can be exhausting and feel like you’re never quite catching up.
Instead, focus on implementing an evergreen marketing strategy that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.
All you need is a good email automation tool, like Mailchimp or ActiveCampaign, and there are many more options available.
4. Make Partnerships evergreen, too
Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.
See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them.
Example: One of my clients owns a massage clinic, while another owned a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic also receives a complimentary gift card for a yoga class, while everyone who joins the yoga studio receives a voucher for a massage a a few weeks later.
It’s a win-win and once implemented, this strategy will continue to work for years to come.
There you have it. Four (not so obvious) ways to grow your business. All four strategies are what I call “set and forget” strategies that you only have to set up once and will benefit from forever.
Have you automated any processes in your business? What marketing strategies have worked well for you? Let me know in the comments below!
00David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-01-07 18:54:222023-01-07 23:08:114 Smart (Not So Obvious) Ways To Grow Your Business
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