Protect your website against hackers, scammers and above all – lost business opportunities.
The digital world is filled with opportunities for businesses to grow, connect with their audience, and thrive in an increasingly competitive market. However, this interconnected landscape also presents risks, as websites become potential targets for spammers, hackers, and other malicious actors. That’s why at Done Digital, we are excited to announce the launch of DoneGuard® Protection, now included in our Website Care Plan, to provide your website with the security it deserves.
DoneGuard® by Done Digital serves as your website’s ultimate shield, safeguarding your online presence against a variety of potential threats. In today’s fast-paced digital environment, maintaining the security and integrity of your website is paramount. With DoneGuard® you can rest easy, knowing that our team of security experts is working around the clock to monitor and protect your website from harmful intrusions.
We understand that recovering from a hacked website can be a costly and time-consuming process, disrupting your business operations and damaging your reputation. That’s why we offer our unbeatable DoneGuard® Guarantee: In the rare event that your website is compromised, we will completely rebuild it for you at no additional cost. This means that you can continue to focus on growing your business and reaching new heights, while we ensure that your website remains secure, functional, and protected from harm.
By including DoneGuard® Protection in our Website Care Plan, we aim to provide our clients with the most comprehensive and robust security solution possible. As a Done Digital client, you will benefit from the added protection and peace of mind that comes with DoneGuard®. Don’t leave your website vulnerable to threats; invest in the security it needs to flourish in the digital age.
Experience the difference that DoneGuard® Protection can make for your website and your business. Contact our team today to learn more about the Website Care Plan, and let Done Digital be your partner in ensuring a secure, thriving online presence for your business.
https://donedigital.au/wp-content/uploads/2023/03/doneguard-website-security-by-done-digital.jpg12671900David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-03-27 22:19:272023-03-27 22:23:00Introducing DoneGuard®: The Ultimate Website Shield, Now Included in Our Website Care Plan
As the world of artificial intelligence (AI) continues to develop at breakneck speed, it’s becoming increasingly clear that small businesses will have to adapt or risk being left behind. Embracing AI is no longer an option but a necessity for staying competitive in today’s fast-paced digital landscape.
While for many business owners, these latest advancements may be scary, for those who are willing to invest time and resources into understanding and implementing AI technologies, an ocean of new opportunities awaits. By incorporating AI-driven tools and strategies into their marketing and operations, small business owners can make data-driven decisions, better understand customer preferences, and create more targeted campaigns, ultimately increasing sales and growing their businesses.
The rise of AI has made it more important than ever for small businesses to prioritise their marketing efforts. By leveraging AI-powered tools, businesses can automate repetitive tasks, freeing up valuable time and resources to focus on more strategic initiatives. Moreover, AI-driven marketing platforms allow for more precise targeting, enabling businesses to reach their ideal audience and maximise return on investment (ROI).
One of the key benefits of AI for small businesses is the ability to analyse large amounts of data quickly and accurately. This allows businesses to uncover patterns and trends that can inform marketing strategies, optimise pricing, and improve customer experiences. By harnessing AI-driven analytics, small businesses can gain insights that were previously reserved for large corporations with access to more resources. Now, businesses of any size can benefit from highly intelligent tools and software.
Another powerful advantage of AI is personalisation. Today’s consumers expect highly personalised experiences, and AI enables small businesses to deliver just that. By analysing user behavior and preferences, AI can help businesses tailor their content and offers to individual customers, resulting in higher engagement and conversion rates.
Of course, adopting AI is not without its challenges. Small businesses need to be proactive in learning about the various AI tools and technologies available, and understanding which ones are best suited for their specific needs. Additionally, small business owners must be prepared to invest in training and upskilling their teams to ensure they are equipped to make the most of these new technologies. The output we get from AI tools is only as good as the input we provide. So, understanding how to effectively use these tools is crucial to successful implementation.
Ultimately, the decision to embrace AI comes down to choice. As Charles Darwin once said,
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most responsive to change.”
Small businesses that choose to adapt and leverage AI will be better positioned for growth, to win customers, and to increase sales, while those that resist change may find themselves struggling to stay afloat in the rapidly evolving digital landscape.
Embracing AI and making marketing a priority will not only help small businesses stay ahead of the game but also enable them to reach new heights. The future is in our hands – let’s choose wisely, and let the power of AI propel our businesses to success.
What are your thoughts on the impact of AI on small businesses? Let me know in the comments below!
https://donedigital.au/wp-content/uploads/2024/05/jcw-i0fsqxg.jpg9001600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-03-26 09:37:362024-05-15 14:30:24Will You be Using The Power of AI in Your Business and What Happens if Your Don’t?
Are you a wordsmith with a passion for crafting creative and engaging social media copy? Are you looking for a flexible, part-time role that allows you to put your skills to the test across a range of exciting industries? Then we want you!
Done Digital, an up-and-coming digital agency based in Brisbane, Australia is seeking a talented copywriter to join our team on a casual/part-time basis. As our go-to wordsmith, you will be responsible for creating compelling social media captions, blog posts and website copy that capture our clients’ brand personalities and connect with their ideal audiences.
The ideal candidate will have:
Demonstrated experience in crafting engaging copy for social media platforms, including Facebook, Instagram, LinkedIn and Twitter.
A knack for distilling complex ideas and messages into clear, concise and attention-grabbing copy.
An understanding of social media best practices, including the use of hashtags, emojis, and multimedia.
Experience working with a diverse range of industries, with a particular focus on wellness & beauty, health & fitness and professional services.
Excellent written communication skills and a keen eye for detail.
The ability to work independently and manage multiple projects simultaneously.
Experience in using AI tools like ChatGPT to create greater efficiency, however, must be able to make the content match the brand’s personality.
Punctuality and ability to join regular Zoom meetings
At Done Digital, we pride ourselves on being a dynamic, forward-thinking agency that fosters creativity, innovation and collaboration. We offer a supportive and flexible working environment and the opportunity to work with a wide range of Australian brands.
If this sounds like the perfect opportunity for you, we would love to hear from you! Visit our Careers Page to submit your resume, cover letter and a portfolio of your best social media copy samples.
https://donedigital.au/wp-content/uploads/2023/03/g1kr4ozfoac.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-03-26 06:44:262023-03-26 08:00:56Now Hiring: Creative Social Media Copywriter to Join The Done Digital Team
At Done Digital, we believe that business can be a powerful force for positive change in local communities. By supporting small business owners, we have the opportunity to help improve their lives and strengthen their communities. That’s why we’re proud to partner with Kiva, an organisation that provides financial assistance to entrepreneurs in need.
Kiva’s mission is to connect people through lending to alleviate poverty. By providing loans to business owners in developing countries, Kiva helps these entrepreneurs achieve their goals and grow their businesses. Whether it’s purchasing equipment, hiring employees, or expanding to new markets, Kiva’s loans give business owners the resources they need to succeed.
At Done Digital, we’re committed to making a difference in the world. That’s why we’ve pledged to donate 1% of our revenue to Kiva. This pledge is just the beginning. We also encourage our employees to get involved by allowing them to make personal loans to business owners through the organisation. This allows our team to have a direct impact on the lives of entrepreneurs around the world and be a part of their success story.
How Kiva Works
Kiva is unique among charity organisations due to its innovative relending process. This process allows loan funds to be recycled and reused multiple times, allowing our contributions to make a lasting impact. With each repayment of a loan, the funds are available for another small business in need to access, meaning that every dollar we donate can make a difference multiple times.
The fact that Kiva has funded over $1.5 billion in loans is a testament to the effectiveness of this re-lending process, and demonstrates how even small contributions can have a major impact in a sustainable, long-lasting way.
We know that small business owners have the potential to make a big impact in their communities, and by supporting them through Kiva, we’re helping make that a reality. By donating to Kiva, we’re helping to create a better future for local communities around the globe and improving the lives of business owners in need.
At Done Digital, we believe that supporting small businesses is one of the best ways to make a difference in the world. Our partnership with Kiva is just one way that we’re working to create a brighter future for communities in need. By growing businesses, we are able to create sustainable, lasting change, and we’re proud to be a part of that effort.
https://donedigital.au/wp-content/uploads/2023/02/done-digital-partners-with-kiva-charity-support-small-business-glabally.jpg5251000David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-02-04 16:34:512023-02-04 23:35:54Empowering Entrepreneurs Around the Globe: Done Digital Partners with Kiva to Create Sustainable Change
When it comes to growing your business, you can’t afford not to spend money on marketing. But how much should your marketing really cost? How do you make sure it’s really worth the investment and how much is too much?
In this article, we will discuss the various ways to market your business, what to look out for and how much it costs to implement a marketing strategy that actually works.
The Cost of Marketing
There really is no ceiling to how much you can spend on marketing. If you have an unlimited budget and want to go crazy, the world is your oyster! Unfortunately, most businesses don’t have an unlimited budget and need to be careful how much they allocate to marketing activities, or any other area in their business.
So, how much should marketing cost?
The reality is, you can spend anything from $50 to $5.000.000 per month on marketing. A better question to ask might be: What’s the minimum you need to spend to actually see results?
And that brings us to the next question, what results are you actually looking for?
What Results Can You Expect From Investing in Professional Marketing?
When it comes to marketing strategy, many people expect a “quick fix”. They want to see results instantly! But while a marketing plan may have the potential to bring in big returns, it’s important to remember that success takes time.
Before you go spend money on the first marketing idea you’re presented with, it’s always wise to get clear on some specific outcomes that you would like to achieve.
For example:
Number of new customers per month
Overall sales targets
Quantity of sales of a specific product or service
Number of registrations or sign-ups
Once we have a clear objective, we can start exploring different marketing strategies to help us get there.
Choosing a Marketing Strategy That Actually Delivers Results
With so many tools and platforms available today, finding the right marketing strategy can feel like a daunting task. However, keeping your objective in mind makes it easier to filter through the noise and explore your options more strategically.
If you offer a service that customers need a quote for before purchasing, investing in simplifying your quoting process may be a good idea. Is it easy enough for your customers to request a quote online? Or is all you offer on your website a phone number or generic contact form?
For a retail business, it may be a good idea to offer a discount voucher that customers can claim and use in-store. Offering something for free online in return for your customers’ contact details will allow you to establish and grow your customer list.
Each example will require a different set of tools to deliver results. That’s why it’s so important to start with the end in mind and work backwards to reverse-engineer a strategy that will work for your particular business.
The trap many business owners fall into is thinking that there is a magic bullet to marketing success. A single tactic that will solve all their marketing challenges.
There isn’t. But when we start looking at marketing holistically, we can really amplify the results of each tactic we choose to deploy.
Exploring The Holistic Digital Marketing Ecosystem
Ideally, you want your marketing strategy to be made up of a variety of platforms, tools and channels. These may include:
communication channels (i.e. email, SMS, calls, direct mail)
customer relationship management
advertising (online and offline)
Diversifying your marketing means you can cast a wider net and reach more potential customers. You also want to make use of search engine optimisation (SEO), so people can easily find your business online.
Usually, most marketing experts or agencies will specialise in just one of the above. That means, a web designer will try to convince you to invest in your website. A social media manager will say that your budget is better spent on social media marketing. And an advertising agency will make you believe that the fastest way to grow your business is using paid ads.
Who is right and who will you listen to?
Well, the answer is: They are all right, but… only to a certain extent.
Each of these elements represents just one piece of the marketing puzzle. And without the others, your strategy is incomplete and likely to fail.
A holistic approach will take into account all available marketing channels and ensure that your marketing strategy doesn’t just stand on one leg, but is built on a solid foundation.
So, we are yet to answer the question of how to best spend your marketing budget.
What Is The Best Way To Spend Your Marketing Budget Online?
As previously touched on, at Done Digital, we believe that a holistic marketing strategy is the best way to grow your business sustainably. But what does that look like in practice?
Generally, there are 4 ways to implement holistic marketing in your business:
Implement everything yourself
Hire someone to help with the implementation internally
Outsource your marketing to a digital agency
Make use of automation tools and put your marketing on autopilot
While each of these can get the job done, the cost can vary significantly. Let’s explore each option a little further.
Doing it all yourself might seem like the cheapest way, however, that’s only if you don’t take into account your personal time. Moreover, if you are not an expert in digital marketing already, it could take you years to figure it all out on your own, which also means years of lost opportunities.
Hiring someone internally, even if just part-time, could cost you upwards of $30k annually plus super and other benefits. There is also the risk of that person resigning along the way, which could leave your business in a vulnerable position.
Of course, there is always the option of engaging a digital agency to assist with your marketing, but as previously mentioned, many agencies specialise in just one area of marketing, and finding one that does it all can quickly get expensive. Furthermore, most agencies will charge an ongoing retainer of $2K-$5K per month to do your marketing for you. And while they might get you the desired results, paying an agency ongoing can really eat into your profits. Another challenge with digital agencies is that, as soon as you stop working with them, your marketing usually stops too.
But there is a better way: Using the power of automation to build a marketing system that delivers sustainable long-term growth.
A Better Way To Grow Your Business
The implementation of a fully automated marketing strategy will cost considerably less and can be achieved with a comparably low budget of around $15K to $25K.
The benefit? An automated marketing system will continue to work for you for many years, saving you thousands in the long-term.
At Done Digital, we build marketing ecosystems for smart business owners looking for sustainable business growth, without depending on expensive staff or agencies.
If you would like to have a chat to explore the idea of a fully automated marketing system in your business, book a free strategy call today.
Conclusion
While marketing can seem like an expensive investment, the truth is, not investing in marketing can turn out to be far more expensive when you consider lost opportunities.
While all options described in this article have the potential to work well, a fully automated marketing system that only needs to be implemented once is certainly the most economical option.
When deciding on a strategy, make sure you look at your marketing holistically and consider various parts of the marketing puzzle to maximise results and position your business for sustainable long-term growth.
https://donedigital.au/wp-content/uploads/2023/01/oalh2mojuuk.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-01-09 15:52:322023-01-09 16:23:34Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?
Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.
What is digital marketing and how does it differ from traditional marketing?
Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.
How can a Brisbane businesses get started with digital marketing?
The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.
What are some common pitfalls for Brisbane businesses when starting digital marketing?
One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.
What are the most effective digital marketing strategies for a small business in Brisbane?
For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.
How can a business track the success of their digital marketing efforts?
For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.
Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:
Google Analytics
Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.
Google Search Console
Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.
Email Marketing Software
Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.
Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.
How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?
Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.
How can a business measure the return on investment (ROI) of their digital marketing efforts?
Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.
What are some affordable digital marketing options for small businesses in Brisbane?
In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.
With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.
How can a business use social media to their advantage in their digital marketing efforts?
Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.
How can a business use content marketing to drive traffic and generate leads?
Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.
Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.
With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.
https://donedigital.au/wp-content/uploads/2023/01/0z7dmskp70e.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-01-07 21:06:042023-08-28 19:04:36Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online
Ask ten business owners what marketing is, and you’ll get ten different answers. Some say it’s advertising, others think it’s social media or word of mouth. The truth is, marketing is all of that and much more.
Here’s how I define it:
“Marketing is everything you do to GAIN and RETAIN customers.”
In other words, marketing isn’t just about running ads or posting on your Facebook page. It’s about everything you do to attract people, convert them into buyers, and keep them coming back. If you’ve watched some of my videos or visited my marketing blog before, you’ve probably heard me talk about the three pillars of business success:
Attract
Convert
Deliver
In this article, I’ll share 30 practical strategies across these three pillars to help you grow your business, increase sales, and save time through smarter marketing.
Attraction – How to attract more potential customers
Attracting new customers fuels growth but it’s also something many business owners struggle with. The following ten strategies will help you consistently attract new potential customers. Try combining several of these in your business for the best results.
1. Have a great website
Your website can be so much more than an online brochure. It’s your digital storefront — a place to build trust and generate leads. Yet, many business websites only talk about the company instead of helping visitors solve their problems. Learn what makes a great site with these examples and review the 17 crucial elements every business website needs to convert visitors into customers.
2. Be on social media
Social media can be a powerful engagement tool — if used strategically. Don’t just create an account; be active. Use social platforms to drive potential customers back to your website (where you’re not competing with cat videos). If consistency is an issue, automate it. Tools now let you plan and post content automatically. Check out my complete guide to automating your social media posts to save time and stay visible effortlessly.
3. Run print ads
Even in a digital world, print ads still have their place. The key is to track your success. Don’t pay for “exposure” — pay for measurable results. Use clear calls-to-action like coupons or trackable URLs so you can calculate your return on investment.
Example: If you spend $300 on an ad that brings in 100 leads, that’s $3 per lead. If three of those leads convert at $200 each, you’ve made $600 — doubling your investment. Even if you just break even, you’re still building a valuable customer list.
4. Run online ads (Google, Facebook, YouTube)
Online ads let you target specific audiences precisely. For example, if you own a beauty salon in Sydney, you could show your ad only to women aged 30–50 in your local area who are interested in beauty services. That’s far more cost-effective than paying for print ads that reach people who may never visit your salon.
Always remember: never invest in advertising that can’t be measured.
5. Partner with other businesses
Business partnerships or joint ventures are one of the fastest and most underused ways to grow. For example, I helped a café with a 10,000-person customer list partner with a local massage business. Together, we sent a $25 gift voucher to every café customer — positioning the café as generous while putting the massage therapist in front of thousands of locals instantly. One email, 10,000 people reached. That’s leverage.
6. Write a blog
Your customers already search online for answers. Blogging positions you as the expert they find first. Think of it like owning real estate online — every article becomes a long-term asset that brings traffic for years. This is what I call Evergreen Marketing. Consider hiring a writer to produce 12 high-quality articles, post them monthly, and promote them across your channels.
7. Optimise your website for search engines (SEO)
SEO isn’t dead — it’s evolved. Today, Google rewards readability, valuable content, and engagement. Focus on writing helpful, well-structured content people actually want to read and share. If you’re on WordPress, use the Yoast SEO plugin to optimise each page.
8. Run a competition or giveaway
Giveaways can quickly grow your list — but only if they attract the right people. Avoid generic prizes like iPads. Offer something directly related to your product or service. If you’re an accountant, for instance, offer a free Xero setup or consultation. Always follow up with non-winners to turn interest into sales.
9. Run a survey or quiz
Surveys and quizzes are great for gathering insights and building your list. Keep them short and focused on what helps you improve your offer. Partner with complementary businesses if you don’t yet have your own audience. For more on this strategy, I recommend Ryan Levesque’s book ASK.
10. Send a press release to media outlets
A great story can get you free publicity worth thousands. Focus on human stories — not self-promotion. For example, instead of “Local roofer launches new website,” write “Local roofer helps the homeless stay dry by donating tents for Christmas.” Journalists love stories that connect emotionally. Download my free press release template to get started.
Now that you know how to attract more people to your business, the next step is turning those visitors into paying customers.
Conversion – How to turn browsers into buyers
Attracting attention is only half the battle. Now it’s time to turn that interest into revenue. The Conversion stage is where relationships begin to form and browsers become buyers. This is where your communication, offers, and systems come together to guide people toward a confident “yes.”
These ten strategies will help you create stronger connections, build trust, and convert more leads into loyal customers, without feeling pushy or salesy.
11. Create a lead magnet
A lead magnet is a valuable free offer that attracts your ideal customers — a discount, checklist, eBook, video, or free trial. It should solve a small but meaningful problem and serve as the first step in your customer’s transformation.
12. Use email automation to educate and engage with your audience
Email is still one of the most profitable marketing tools — especially when automated. Set up a series of emails that guide subscribers through a journey: answering FAQs, sharing testimonials, and offering helpful insights before presenting your offer. This keeps you top of mind and moves people closer to buying — automatically.
13. Use a chatbot to help people find what they need faster
Chatbots streamline customer support and sales. They can answer common questions, share your location or pricing, or direct users to your booking page — all while you focus on other things. Tools like Chatfuel and ManyChat integrate seamlessly with social media and websites, helping you provide fast, friendly service 24/7.
14. Create a strong offer people can’t refuse
Sometimes success comes down to packaging. McDonald’s skyrocketed profits by turning individual items into value meals and asking, “Would you like fries with that?” Look for ways to add perceived value — bundles, bonuses, or upgrades — without drastically raising your price.
15. Run retargeting ads
Retargeting ads allow you to follow up with people who already interacted with your brand. For example, show ads only to those who visited your site or watched your webinar. It’s one of the most cost-effective ways to increase conversions because you’re marketing to people who already know you.
16. Find a way to help more people
Ask yourself: “If I had to help 10 times more people than I do now, how would I do it?” Maybe that means shifting from one-on-one to one-to-many models or creating a DIY version of your service. Thinking bigger helps you identify bottlenecks and opportunities for growth.
17. Run ‘limited-time only’ offers
Limited-time offers create urgency and excitement. Test small product batches or temporary services to gauge interest. For instance, a café could offer a special seasonal drink and track how it performs before adding it permanently to the menu.
18. Be easy to do business with
Make it simple for customers to buy from you. Offer multiple payment methods, clear communication options (phone, text, email, social), and frictionless booking or checkout processes. The easier it is, the more people will say “yes.”
19. Get to know your customers better
Never assume you know what your customers want. Ask, listen, and adapt. Understanding their true motivations builds deeper trust and longer-lasting relationships. Sometimes the best sale you can make is recommending something they need before yours.
20. Make sure your website has all the right elements
Your website should do more than “exist.” A great site builds authority, generates leads, answers questions, and converts visitors into buyers. Think of it as your online headquarters — a place where every piece of your marketing connects.
So, you’ve made the sale — congratulations! But marketing doesn’t stop there. What happens next determines whether customers stay for life or disappear after one purchase.
Delivery – How to grow your business during and after the sale
The moment a customer buys from you, a new stage of marketing begins. The Delivery phase is where you turn promises into experiences and customers into raving fans. It’s about delighting people, building loyalty, and inspiring them to come back, maybe even bring their friends.
These final ten strategies will help you strengthen relationships, increase repeat business, and grow through exceptional service and genuine connection.
21. Provide great customer service
Exceptional service creates loyal customers and positive word of mouth. When people feel genuinely cared for, they not only come back — they tell others. Great service is your most underrated marketing channel.
22. Ensure people only buy what they need
Selling the wrong product to the wrong customer hurts your reputation and long-term profits. Focus on fit, not just sales. Honesty builds trust and referrals — the foundation of any sustainable business.
23. Offer high-quality products and services
Marketing brings customers in, but quality keeps them. Review your products regularly, collect feedback, and fix issues fast. The goal? Create experiences so good that people can’t help but tell others about you.
24. Overdeliver and exceed expectations
Surprise your customers with something extra — a handwritten note, bonus content, or unexpected follow-up. These small gestures build emotional connection and turn happy customers into lifelong advocates.
25. Follow up after the sale
Don’t stop communicating once the money changes hands. A simple follow-up email asking, “How are you enjoying your purchase?” shows you care. It also opens doors for feedback, testimonials, and future sales.
26. Invite customers to leave reviews
Positive reviews are today’s word of mouth. Ask for them proactively and make it easy with direct links to Google, Facebook, or TripAdvisor. If you get a negative review, respond with professionalism and empathy. How you handle criticism can actually boost your reputation.
27. Add customer testimonials to your website
Testimonials are social proof in action. Feature them on your homepage, sales pages, and contact page. When possible, include video testimonials — they’re authentic, persuasive, and hard to ignore.
28. Send a thank-you note
Whether it’s a quick email, a handwritten card, or a small gift, gratitude goes a long way. A simple “thank you” turns transactions into relationships and shows customers you truly value their business.
29. Offer upsells and cross-sells
Existing customers are the easiest to sell to. Offer relevant upgrades (upsells) or complementary products (cross-sells) that enhance their experience. When done thoughtfully, these offers feel helpful, not pushy.
30. Consider offering a subscription or membership
Recurring revenue adds stability to your business. From VIP memberships to maintenance plans or exclusive access communities, subscriptions deepen relationships and create predictable income while rewarding your most loyal customers.
Marketing doesn’t have to feel complicated or time-consuming. When you focus on the three pillars — Attract, Convert, and Deliver — everything you do starts working together. Build systems that attract customers automatically, convert them authentically, and deliver experiences that make them stay.
https://donedigital.au/wp-content/uploads/2023/01/04x1yp9hnh8.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-07-25 10:15:082025-10-08 01:42:31How To Do Marketing – 30 Ways To Grow Your Business
The words ‘personal’ and ‘automation’, like day and night, couldn’t be any more contrary. So, when suggesting to clients that we should use email automation to communicate with their customers, they often get a little confused. Every day our inboxes are flooded with promotional offers and impersonal emails from big corporations. Part of my job is to make customer experiences more personal and human, and email automation software, like Mailchimp, ActiveCampaign and Ontraport are the perfect tools to do just that.
Here are 3 things you can do today to make emailing your customers more personal and gain valuable insights, all while freeing up more of your busy time.
1. Send a ‘personal’ follow-up email
Your customers might opt-in for your newsletter, download a lead magnet, or purchase a product or service. They then usually receive an automated confirmation e-mail to thank them for taking action. One powerful way to make email automation more personal and human is to send them a ‘personal’ follow-up email shortly after the initial confirmation email. The amount of people who reply to this email is phenomenal and many will even thank you for the warm and personal welcome. I usually send this about an hour after the confirmation email.
Real World Example:
“Hi, [Customer First Name], my name is David, digital marketing consultant here at Done Digital.
I noticed that you just downloaded our free e-book and thought I quickly reach out to say hi and introduce myself. If you have any questions regarding the ebook, or in general, I’m always just an email away. :)
Would you be open to sharing some of the challenges you currently face in your business when it comes to marketing, [Customer First Name]? Have you got any specific goals that you looking to achieve in the coming months?
I look forward to hearing from you,
Kind regards,
David”
Tip: Keep the email in plain text (no branding or template) so it actually looks like you just sent it. Insert your email signature at the bottom of the email, just the way you normally would. You might want to restrict send times for this email to business hours, so customers don’t receive a personal email from you at 3am – unless that’s part of the image that you are trying to convey.
2. Collect customer data & actually use it
Many businesses collect customer data but never actually make good use of it. Over time, you might collect a number of details about your leads or customers, such as their name, gender, location, birthday, interests, and what products they purchased. This is all data you can use to make your customer experience more personal. As a service-based business, you might have a range of services that you offer. Send customers a different series of emails, depending on the service they signed up for. As a gym or yoga studio, you might have a 30-day introductory offer. Design an email sequence that helps people get the most out of their first month with you. Make them feel welcome, educate and inspire them. They are much more likely to stay if you nurture them and deliver a personal experience. Make sure to ask questions to find out where your customers might need some help or what they particularly like about your service. Asking for feedback will not only create rapport with your customers but help you improve your business significantly along the way.
Real World Example:
“Hi [Customer First Name],
it’s already been a week since you signed up for our 30-day intro offer. How are you going so far? Have you already had some minor (or major) successes that you are happy to share with me? Or is there anything that you might need help with? Maybe motivation, a nutrition plan, or advice with certain exercises? You can always contact me or have a chat with one of our personal trainers. We want to make sure you get the most out of your 30 days.
Also, how is the time table working out for you? We are always trying to improve and increase the number of classes we offer. Are there certain times during the week that would suit you better?
Look forward to hearing from you, [Customer First Name].
Warm Regards,
[Gym Owner Name]”
3. Ask good questions in your email automation sequences
Asking good questions in your emails will give customers the opportunity to respond, thus deepening relationships and building rapport. Most businesses make the mistake to only talk about themselves and their product features. Asking good questions shows that you care about your customers and puts the focus on them. It’s only when we ask questions that we can learn about our customers and use this information to develop better products and services.
Here are some questions that you might want to start asking in your email automation sequences:
• “What are some of the challenges you are currently facing and how could we be of help?” • “Is there anything about our product/service you think we can improve?” • “What do you like the most about our product/service?” • “Who would you recommend our product/service to?”
Tip: Restrict each email to a maximum of one or two questions. Asking too many questions at once will put off customers, rather than encourage them to reply to your message.
After all, knowing what truly matters to our customers helps us to contribute in more meaningful ways and make the world a little better. One email at a time.
What’s your experience with email automation (good or bad)? Have you sent emails to your customers that performed really well? What are your thoughts about email automation? Let me know in the comments below. I’ll be happy to answer any questions you might have.
If you are ready to transform your marketing and take your business to the next level, check out my 90-Day Marketing Transformation. I might be the guy who can help you.
https://donedigital.au/wp-content/uploads/2023/03/68c8tlx5dfk.jpg10681600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2018-03-24 20:38:472023-03-26 09:45:023 Tips On How To Make Email Automation A More Human Experience
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