Tag Archive for: Digital Marketing

Designing for the Future: Tips for Mobile-Friendly Website Design for Small Businesses

With over half of all website traffic coming from mobile devices, it's essential to keep a mobile-friendly website design for your business!

As the world becomes increasingly digital, it’s more important than ever for small businesses to have a mobile-friendly website design. In fact, mobile devices now account for over half of all website traffic. If your website isn’t optimised for mobile, you could be missing out on a significant portion of potential customers.

So, how can small businesses ensure that their website is mobile-friendly and ready for the future? Here are some tips to keep in mind:

Keep it simple

In today’s fast-paced digital world, simplicity is not only a key but a necessity for mobile-friendly website design. Your website must be designed with a minimalist approach that makes it easy to navigate and access critical information with minimal clicks. Clear calls-to-action with bold and contrasting colours will make your visitors take action without any hesitation. 

Remember, a cluttered website can make your potential customers feel overwhelmed and confused. Moreover, this may ultimately lead to higher bounce rates.

Optimise for speed

Load time is a critical factor that affects the success of your website, especially in the mobile era we live in. A website that loads slowly is a website that is doomed to fail. Mobile users are busy people who expect to find what they need quickly and effortlessly. With this, if your website takes more than a few seconds to load, they will not hesitate to leave and find what they need elsewhere.

To ensure your website is optimised for mobile devices, you must take the necessary steps to minimise load time. There are several ways to do this, including compressing images, minimising code, and reducing the number of HTTP requests. Compressing images without compromising their quality is one of the most effective ways to reduce the file size and improve load time. Minimising code, on the other hand, involves removing unnecessary code and formatting to reduce the file size. This will make your website lighter and more efficient, leading to faster load times.

Use responsive design

Responsive design is like having a chameleon-like website that adapts and blends seamlessly into any device, making it an indispensable element for mobile-friendly website design. Whether it’s a sleek smartphone or a widescreen desktop, responsive design ensures that your website delivers a consistent user experience across all devices.

Imagine browsing a website that is visually stunning on a desktop but poorly formatted on a mobile device. This is a sure way to drive potential customers away. By using responsive design, your website will be optimised for better user engagement and improved search engine rankings. With the increasing number of mobile users, responsive design is a must-have for any small business website that wants to stay relevant and competitive in today’s digital landscape.

With over half of all website traffic coming from mobile devices, it's essential to keep a mobile-friendly website design for your business!

Prioritise mobile users

Mobiles dominate internet browsing, and mobile-friendly design is here to stay. Therefore, it’s important than ever to ensure that your website caters to the needs of mobile users. Designing your website with a “mobile-first” mindset means taking into account the unique needs and constraints of mobile devices and prioritising them over traditional desktop design. When you prioritise mobile-first design, your website becomes optimized for mobile users, resulting in increased user engagement, higher conversion rates, and improved search engine rankings.

When building a mobile-friendly website design, it’s essential to consider factors like touch-friendly navigation, which allows users to easily navigate your website using their fingers. This can be achieved by designing large, easy-to-tap buttons and intuitive menus that are easy to navigate. Another crucial factor is choosing fonts and colours that are easy to read and provide a high contrast, making your website accessible and visually appealing for users on the go. If you prioritise the needs of mobile users, you will guarantee that your website optimizes a seamless user experience. This would lead to increased traffic, engagement, and ultimately, success for your small business.

Test, test, test

As a small business owner, you’ve worked hard to create a website that reflects your brand and connects with your audience. But designing a website that works well on all devices can be a challenge. That’s why testing is essential. Not only can testing help you identify potential issues with your website, but it can also give you insights into how users interact with your site on different devices.

Imagine a potential customer trying to access your website on their smartphone, but the website doesn’t load properly. Frustrated, they might leave your website and never return. That’s a lost opportunity for your business. By testing your website on multiple devices and browsers, you can ensure that your website looks and performs well for all users, regardless of the device they’re using.

It’s not enough to simply test your website once and call it a day. It’s vital to frequently test your website to ensure it’s up-to-date and functioning properly with new devices and browsers. By staying on top of the latest trends and developments in mobile-friendly website design, you can help ensure that your website stays ahead of the curve and continues to drive results for your business.

Final Thoughts

In conclusion, creating a mobile-friendly website is a necessity for small businesses in today’s digital age. Moreover, creating a website that is optimized for mobile users is crucial since mobile devices account for half of all website traffic. By prioritising the essentials, you can create a website that not only looks great on all devices. With these tips in mind, small businesses can create a website that ultimately drives more success for their business. So don’t wait, start designing for the future today!

Looking to take your business to the next level with top-notch digital solutions? Look no further than Done Digital! Visit our website today and let’s take the first step together.

 

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Beyond Vanity Metrics: David Lee-Schneider and Elisha Taderera Talk Marketing on The ‘For The Creatives’ Podcast

For The Creatives Podcast - David Lee-Schneider & Elisha TadereraDone Digital

In today’s fast-paced digital world, it’s easy to get swept up in the latest trends and shiny new marketing tactics. But are traditional marketing tactics becoming obsolete? Do old-school marketing fundamentals still have a place in today’s digital landscape?

To find out, tune in to the latest episode of For The Creatives Podcast, where host Elisha Taderera interviews marketing expert David Lee-Schneider. As the founder of Done Digital, a digital marketing agency based in Brisbane, David is a seasoned professional who understands the ins and outs of marketing in today’s digital age.

In this episode, David shares his insights on the importance of building a strong foundation for your marketing, the difference between branding and marketing, and the struggles that creators, businesses, and entrepreneurs face in today’s digital world. Whether you’re a seasoned marketing professional or just starting out in the world of marketing, David provides valuable insights and practical tips that you can use to improve your marketing strategy.

So, what are you waiting for? Tune in to For The Creatives Podcast today to hear David Lee-Schneider’s thoughts on the future of marketing and how you can build a successful marketing strategy that stands the test of time.

 

Listen to David Lee-Schneider and Elisha Taderera on Apple Podcast  Listen to David Lee-Schneider and Elisha Taderera on Spotify

 

Visit Creating with Elisha Tad

Visit For The Creatives Podcast on PodBean

 

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Unlocking the 5 Benefits of Marketing Automation for Small Businesses

Unlocking the 5 Benefits of Marketing Automation for Small Businesses

Marketing is an essential component of any business, especially for small businesses. It’s vital to reach out to potential customers, build brand awareness, and maintain customer relationships. However, marketing can be a time-consuming and expensive process. Small businesses often have limited resources and must optimise their marketing efforts to get the most out of them. This is where marketing automation comes in! Marketing automation for small businesses helps automate repetitive marketing tasks, save time, and improve efficiency.

Marketing automation is a process of using software tools to automate repetitive marketing tasks and workflows, such as sending emails, managing social media posts, lead generation, lead scoring, and customer segmentation. It’s a way to streamline and simplify marketing efforts while ensuring that the right message is delivered to the right person at the right time. Here are the five benefits of marketing automation:

Increased Productivity and Efficiency

Marketing automation tools can help small businesses save time by automating repetitive tasks such as email marketing, social media posting, and lead nurturing. These tools enable businesses to focus on other essential aspects of their business, such as product development, customer service, and sales.

With marketing automation, businesses can set up email campaigns, social media posts, and other marketing activities in advance. This means that they can schedule these tasks to run automatically, even when they’re not in the office. This increases efficiency and productivity, allowing small businesses to achieve more in less time.

In addition to saving time, marketing automation can also improve the effectiveness of small business marketing efforts. By collecting data on customer behaviour, preferences, and interests, these tools can help businesses tailor their marketing campaigns to better meet their customers’ needs. This means that businesses can deliver the right message to the right customer at the right time, increasing the likelihood of a successful sale.

Unlocking the 5 Benefits of Marketing Automation for Small Businesses

Improved Customer Engagement

Marketing automation tools can help small businesses engage with their customers more effectively. These tools allow businesses to segment their audience based on demographics, behaviour, and other factors. This helps businesses to create targeted campaigns that resonate with their audience, improving engagement rates.

Marketing automation tools can also help businesses nurture leads and build relationships with their customers. By sending personalised emails and messages, businesses can keep their customers engaged and informed about their products and services.

Furthermore, marketing automation tools can help small businesses stay top-of-mind with their customers by sending relevant and timely content. This content can be based on the customer’s interests, past interactions, and preferences. By consistently delivering valuable content, businesses can establish themselves as a trusted source of information, which can lead to increased brand loyalty and customer retention.

In addition, marketing automation tools can provide valuable insights into customer behaviour and engagement. By tracking metrics such as open rates, click-through rates, and conversion rates, businesses can gain a better understanding of what works and what doesn’t in their marketing efforts. This information can then be used to make data-driven decisions and improve future marketing campaigns.

Better Lead Management

Marketing automation tools can help small businesses manage their leads more effectively. These tools allow businesses to track leads through the sales funnel, from initial contact to final sale. By monitoring customer behaviour and engagement, businesses can identify the most promising leads and prioritise their efforts accordingly.

Marketing automation tools can also help businesses qualify leads by scoring them based on their behaviour and engagement. This enables businesses to focus on the most qualified leads, increasing their chances of conversion.

Moreover, marketing automation tools can provide valuable insights into customer behaviour and preferences. By analysing data from various sources such as social media, website analytics, and email campaigns, businesses can gain a better understanding of their customers’ needs and interests. This information can then be used to create targeted campaigns that are more likely to resonate with their audience.

Increased Revenue

Marketing automation can help small businesses increase their revenue by improving their marketing efforts. By automating marketing tasks, businesses can save time and money, allowing them to focus on other revenue-generating activities.

Marketing automation can also help businesses identify new opportunities for revenue growth. By analysing customer behaviour and engagement, businesses can identify new products or services that their customers might be interested in.

Furthermore, marketing automation can also help small businesses improve their customer retention rates. By sending personalised messages and offers to their customers, businesses can create a sense of loyalty and foster long-term relationships. This can lead to repeat business, positive reviews, and referrals, all of which can contribute to a business’s revenue growth.

Enhanced Analytics and Reporting

Marketing automation tools provide small businesses with advanced analytics and reporting capabilities. These tools enable businesses to track the performance of their marketing campaigns and identify areas for improvement. By analysing data such as open rates, click-through rates, and conversion rates, businesses can optimise their campaigns for better results.

Marketing automation also provides businesses with real-time data, allowing them to make informed decisions about their marketing strategies. This helps businesses stay ahead of the competition and achieve their marketing goals.

Additionally, marketing automation tools can help small businesses with forecasting and predicting future trends. By analysing past data and trends, these tools can provide valuable insights into the future performance of marketing campaigns. This allows businesses to make informed decisions about their marketing budgets, resources, and strategies.

Conclusion

Marketing automation is a powerful tool for small businesses. By automating repetitive marketing tasks, businesses can save time, improve efficiency, and focus on other essential aspects of their business. Marketing automation also helps businesses engage with their customers more effectively, manage their leads better, increase revenue, and enhance their analytics and reporting capabilities. With the right marketing automation tools, small businesses can unlock the full potential of their marketing efforts and achieve their business goals.

Looking to take your digital marketing to the next level? Contact Done Digital today to see how our team of experts can help your business grow and thrive online. Don’t wait, schedule a consultation now and let’s start achieving your digital marketing goals together!

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Say Goodbye to Boring Emails with these 7 Game-Changer Email Marketing Strategies

blue and white logo guessing game

As a business owner, you already know the importance of digital marketing to your bottom line. But, have you considered the power of email marketing and improving your email marketing strategies? Not only is email marketing one of the most cost-effective ways to reach your audience, but it can also provide a higher ROI than other marketing channels, including social media and paid advertising.

However, with more and more businesses adopting email marketing, it’s becoming increasingly challenging to stand out from the crowd. That’s why you need to have a solid email marketing strategy in place that not only helps you grab your audience’s attention but also keeps them engaged and excited to hear from you.

By implementing these 7 game-changing email marketing strategies, you can revolutionise the way you approach email marketing, and create campaigns that truly resonate with your audience. These strategies range from simple tweaks to more complex tactics, but all have one thing in common – they’re designed to take your email campaigns to the next level.

From personalised messaging to segmentation and automation, you’ll discover how to create compelling email campaigns that not only drive conversions but also build long-term customer loyalty. So, if you’re ready to say goodbye to boring emails and take your email marketing to the next level, let’s dive into these game-changing strategies and start transforming your email campaigns today.

Segment Your Email List

One of the keys to effective email marketing is to make sure that your messages are relevant to your audience. By segmenting your email list based on factors such as demographics, past purchase behaviour, or engagement with your previous emails, you can create highly targeted campaigns that are more likely to resonate with your subscribers.

In fact, studies have shown that segmented email campaigns can result in a 760% increase in revenue. That’s a staggering number that speaks to the power of segmenting your email list. It also helps you to avoid sending irrelevant messages that could lead to your subscribers hitting the unsubscribe button.

One method to effectively segment your email list is to simply ask subscribers for their preferences or interests when they sign up for your email list. Once you have segmented your list, it’s important to tailor your messages to each group. By taking the time to craft targeted messages that speak directly to each segment of your email list, you’ll be able to create campaigns that are more likely to be opened, read, and acted upon.

Personalise Your Emails

Personalization goes beyond simply adding a subscriber’s name to the subject line. Consider incorporating personal details such as location, past purchase history, or other preferences to create highly personalised messages that truly resonate with your subscribers.

By taking the time to personalise your email campaigns, you’re showing your subscribers that you value them as individuals and that you understand their unique needs and interests. This can go a long way in building trust and loyalty with your audience, which can ultimately lead to higher conversion rates and increased revenue.

Say Goodbye to Boring Emails with this 7 Game-Changer Email Marketing Strategies

Create Engaging Subject Lines

Your subject line is your first impression, so make it count. Avoid generic subject lines and instead use language that is specific, intriguing, and relevant to your audience. Consider using humour, questions, or even emojis to make your subject lines stand out.

When it comes to email marketing, your subject line is the first thing that your subscribers will see, and it can have a huge impact on whether or not they decide to open your message. That’s why it’s important to put time and effort into crafting subject lines that are attention-grabbing and engaging.

Use Eye-Catching Design

The design of your email can make or break the success of your email marketing campaign. When it comes to design, the goal is to create an experience that is visually appealing, easy to navigate, and memorable. One way to achieve this is to use visually appealing graphics, images, and videos to support your message. A picture is worth a thousand words, so make sure your images are high-quality and relevant to your message.

 

It’s also important to optimise your email design for mobile devices. With the increasing use of smartphones, many people check their emails on the go, and a poorly designed email can turn them off immediately. Make sure your email is mobile-responsive and loads quickly. You don’t want your subscribers to have to pinch and zoom just to read your message.

Offer Valuable Content

Email marketing can be more than just a sales tool. It can be a way to connect with your subscribers, build relationships, and establish your brand as an industry leader. By offering valuable content in your emails, you can position your brand as a trusted resource for your subscribers. This can help to build brand loyalty and increase customer retention.

 

When creating your email content, consider what your subscribers are looking for. What questions do they have? What challenges are they facing? How can your brand help them solve these challenges or answer their questions? By understanding your audience and their needs, you can create content that is truly valuable and relevant to them.

Test and Optimise

A/B testing is like a secret weapon for email marketing, as it allows you to test out different aspects of your campaign and see which ones perform the best. It’s a great way to make data-driven decisions and optimise your strategy over time. With A/B testing, you can test different subject lines, designs, or offers to see what resonates best with your audience. For example, you could try testing two different subject lines and see which one has a higher open rate. Or, you could test two different designs and see which one leads to more clicks.

 

By using A/B testing to experiment with different elements of your emails, you can refine your strategy and continuously improve your results. The key is to use the data you gather from your tests to inform your decisions and make changes that will have the biggest impact on your campaigns. So, if you want to take your email marketing to the next level, be sure to incorporate A/B testing into your strategy.

Automate Your Campaigns

Imagine having the ability to create a set of personalised email campaigns that reach out to subscribers when they need it the most. Marketing automation can help you do exactly that. Instead of manually sending out emails to your subscribers, automation enables you to set up triggers that automatically send emails when a subscriber completes a specific action, such as making a purchase or signing up for a newsletter. This can help you create a highly targeted and personalised experience for your subscribers, while also allowing you to save time and resources.

Furthermore, you can use marketing automation to nurture leads through the sales funnel, providing relevant information and offers at the right time to guide them towards conversion. By leveraging marketing automation in your email campaigns, you can stay one step ahead of your competition and keep your subscribers engaged at every step of their journey.

Conclusion

In conclusion, by implementing these 7 game-changing email marketing strategies, you can create campaigns that stand out in the inbox and truly resonate with your audience. Remember, effective email marketing is all about delivering value, being relevant, and staying top of mind. So, say goodbye to boring emails and hello to a more engaging and effective email marketing strategy!

Ready to take your email marketing to the next level? Let Done Digital help! Contact us today to learn more about how our marketing automation services can help you create engaging campaigns and drive conversions.

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From Zero to Hero: How to Create a Content Marketing Strategy That Delivers Results

Creating a Content Marketing Strategy can be a daunting task, but with a little creativity and determination, it can be a lot of fun. One of the biggest challenges our clients face when it comes to marketing is knowing where to start. In this article, we will walk you through the exact process we use at Done Digital to take your business from zero to hero. So, grab a cup of coffee, and let’s get started on creating a content marketing strategy that delivers results!

Define your Target Audience

When it comes to creating a successful content marketing strategy, understanding your audience is key. After all, your content should be tailored to their interests, needs, pain points, and desires if you want to engage and convert more customers. That’s why taking the time to research your audience is a critical first step. 

Start by asking your existing customers for feedback on what they like and dislike about your brand. This can help you understand what’s working and what needs improvement. Additionally, using tools like Answer The Public are great to get into your customers’ heads. Browsing social media platforms where your target audience is active can also provide valuable insights into their interests. By understanding your audience, you’ll be able to create content that truly speaks to their needs and wants. 

Set Clear Goals

Next up, let’s talk about setting clear goals. Picture this: you’re about to embark on a road trip, but you have no idea where you’re going. How will you know when you’ve arrived? The same goes for content marketing. You need to have a destination in mind, a goal that you’re working towards. Do you want to increase website traffic? Generate leads? Boost brand awareness? We’re guessing it’s probably a combination of those. Having a clear goal in mind will help you shape your content and make sure you’re moving in the right direction.

It’s also worth noting that your goals may evolve over time as your business grows and changes. That’s why it’s important to regularly revisit your content marketing strategy and make adjustments as needed. By staying flexible and adaptable, you can ensure that your content marketing efforts continue to drive results for your business.

Create Valuable Content

Now, it’s time to get creative! Think about the type of content your audience would enjoy. Would they prefer informative blog posts, engaging social media content, or helpful how-to videos? Whatever it is, make sure your content is not all about your business but provides value to your audience. Answer their questions and solve their problems to keep them engaged with your brand.

In addition to evolving your goals and strategies, it’s also important to stay up-to-date with the latest trends and best practices in content marketing. This can involve experimenting with new formats or platforms, such as video or social media, and optimising your content for search engines and user experience.

Content Marketing Strategy: Creating valuable and informative content that resonates with your target audience, increases your brand's visibility and credibility.

Content Marketing Strategy: Creating valuable and informative content that resonates with your target audience, increases your brand’s visibility and credibility.

Be Consistent

Consistency is key when it comes to content marketing. Think of it like a workout routine. You can’t expect to see results if you only exercise once a month, right? The same goes for content marketing. Develop a content calendar and stick to it. Consistently producing high-quality content will help build trust with your audience and keep them coming back for more.

Consistency can also help you build momentum over time. As you continue to produce high-quality content and engage with your audience, you’ll start to see increased traffic, engagement, and ultimately, conversions. This can help you establish a virtuous cycle of success, where each piece of content you produce drives more and more results for your business.

Optimise for Search

Optimising your content for search engines is crucial for getting your content in front of the right people. But let’s be real, SEO can be a bit of a snooze fest. So, spice it up a bit! Conduct keyword research, but don’t be afraid to throw in some fun and quirky keywords too. It will make your content stand out and keep your audience engaged.

Of course, it’s important to balance creativity with effectiveness. You still want to make sure that your content is optimised for the right keywords and is easily discoverable by search engines. But by injecting a little bit of personality and creativity into your content, you can help set it apart from the competition and keep your audience engaged, which is equally as important as the keywords you choose.

Promote your Content

Creating great content is only half the battle. You need to promote it too! One way to promote your content is by sharing it on social media. Whether you’re posting updates on Facebook, Twitter, LinkedIn, or Instagram, social media provides a powerful platform for promoting your content and engaging with your audience. 

But social media isn’t the only channel for content promotion. You can also leverage email newsletters, paid advertising, influencer marketing, and other channels to get your content in front of the right people. Ultimately, effective content promotion is all about finding the right mix of channels, tactics, and engagement strategies that work best for your brand and your audience.

Measure and Adjust

Finally, it’s crucial to track your content marketing efforts and measure their success over time. By monitoring key metrics like website traffic, engagement rates, and lead generation, you can identify what’s working well and what needs improvement in your content marketing strategy.

But let’s be honest, tracking metrics can be a bit dry and boring. So why not spice it up with some friendly competition among colleagues? Setting goals and seeing who can achieve them first can be a fun and effective way to keep everyone on your team motivated and engaged in the content marketing process.

To wrap things up, creating a content marketing strategy can be a bit of work, but it can also be a lot of fun and a worthwhile endeavour. By getting to know your audience, setting clear goals, creating valuable content, being consistent, optimising for search, promoting your content, and measuring your success, you can take your business from zero to hero!

Want to grow your business with a content marketing strategy that delivers results? Book a free strategy call with the team at Done Digital today. We’ll help you understand your business needs and provide personalised recommendations to grow your business faster and more effectively.

Click here to schedule your strategy call now!

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Will You be Using The Power of AI in Your Business and What Happens if Your Don’t?

Will You be Using the Power of AI in Your Business and What Happens if Your Don't? - By David Lee-Schneider, CEO of Done DigitalDone Digital

Written by David Lee-Schneider, CEO of Done Digital

As the world of artificial intelligence (AI) continues to develop at breakneck speed, it’s becoming increasingly clear that small businesses will have to adapt or risk being left behind. Embracing AI is no longer an option but a necessity for staying competitive in today’s fast-paced digital landscape.

While for many business owners, these latest advancements may be scary, for those who are willing to invest time and resources into understanding and implementing AI technologies, an ocean of new opportunities awaits. By incorporating AI-driven tools and strategies into their marketing and operations, small business owners can make data-driven decisions, better understand customer preferences, and create more targeted campaigns, ultimately increasing sales and growing their businesses.

The rise of AI has made it more important than ever for small businesses to prioritise their marketing efforts. By leveraging AI-powered tools, businesses can automate repetitive tasks, freeing up valuable time and resources to focus on more strategic initiatives. Moreover, AI-driven marketing platforms allow for more precise targeting, enabling businesses to reach their ideal audience and maximise return on investment (ROI).

One of the key benefits of AI for small businesses is the ability to analyse large amounts of data quickly and accurately. This allows businesses to uncover patterns and trends that can inform marketing strategies, optimise pricing, and improve customer experiences. By harnessing AI-driven analytics, small businesses can gain insights that were previously reserved for large corporations with access to more resources. Now, businesses of any size can benefit from highly intelligent tools and software.

Another powerful advantage of AI is personalisation. Today’s consumers expect highly personalised experiences, and AI enables small businesses to deliver just that. By analysing user behavior and preferences, AI can help businesses tailor their content and offers to individual customers, resulting in higher engagement and conversion rates.

Of course, adopting AI is not without its challenges. Small businesses need to be proactive in learning about the various AI tools and technologies available, and understanding which ones are best suited for their specific needs. Additionally, small business owners must be prepared to invest in training and upskilling their teams to ensure they are equipped to make the most of these new technologies. The output we get from AI tools is only as good as the input we provide. So, understanding how to effectively use these tools is crucial to successful implementation.

Ultimately, the decision to embrace AI comes down to choice. As Charles Darwin once said,

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most responsive to change.”

Small businesses that choose to adapt and leverage AI will be better positioned for growth, to win customers, and to increase sales, while those that resist change may find themselves struggling to stay afloat in the rapidly evolving digital landscape.

Embracing AI and making marketing a priority will not only help small businesses stay ahead of the game but also enable them to reach new heights. The future is in our hands – let’s choose wisely, and let the power of AI propel our businesses to success.

What are your thoughts on the impact of AI on small businesses? Let me know in the comments below!

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Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?

Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?Done Digital Marketing

When it comes to growing your business, you can’t afford not to spend money on marketing. But how much should your marketing really cost? How do you make sure it’s really worth the investment and how much is too much?

In this article, we will discuss the various ways to market your business, what to look out for and how much it costs to implement a marketing strategy that actually works.

The Cost of Marketing

There really is no ceiling to how much you can spend on marketing. If you have an unlimited budget and want to go crazy, the world is your oyster! Unfortunately, most businesses don’t have an unlimited budget and need to be careful how much they allocate to marketing activities, or any other area in their business.

So, how much should marketing cost?

The reality is, you can spend anything from $50 to $5.000.000 per month on marketing. A better question to ask might be: What’s the minimum you need to spend to actually see results?

And that brings us to the next question, what results are you actually looking for?

What Results Can You Expect From Investing in Professional Marketing?

When it comes to marketing strategy, many people expect a “quick fix”. They want to see results instantly! But while a marketing plan may have the potential to bring in big returns, it’s important to remember that success takes time.

Before you go spend money on the first marketing idea you’re presented with, it’s always wise to get clear on some specific outcomes that you would like to achieve.

For example:

  • Number of new customers per month
  • Overall sales targets
  • Quantity of sales of a specific product or service
  • Number of registrations or sign-ups

Once we have a clear objective, we can start exploring different marketing strategies to help us get there.

Choosing a Marketing Strategy That Actually Delivers Results

With so many tools and platforms available today, finding the right marketing strategy can feel like a daunting task. However, keeping your objective in mind makes it easier to filter through the noise and explore your options more strategically.

If you offer a service that customers need a quote for before purchasing, investing in simplifying your quoting process may be a good idea. Is it easy enough for your customers to request a quote online? Or is all you offer on your website a phone number or generic contact form?

For a retail business, it may be a good idea to offer a discount voucher that customers can claim and use in-store. Offering something for free online in return for your customers’ contact details will allow you to establish and grow your customer list.

Each example will require a different set of tools to deliver results. That’s why it’s so important to start with the end in mind and work backwards to reverse-engineer a strategy that will work for your particular business.

The trap many business owners fall into is thinking that there is a magic bullet to marketing success. A single tactic that will solve all their marketing challenges.

There isn’t. But when we start looking at marketing holistically, we can really amplify the results of each tactic we choose to deploy.

Exploring The Holistic Digital Marketing Ecosystem

Ideally, you want your marketing strategy to be made up of a variety of platforms, tools and channels. These may include:

  • a professional website
  • social media platforms
  • communication channels (i.e. email, SMS, calls, direct mail)
  • customer relationship management
  • advertising (online and offline)

Diversifying your marketing means you can cast a wider net and reach more potential customers. You also want to make use of search engine optimisation (SEO), so people can easily find your business online.

Usually, most marketing experts or agencies will specialise in just one of the above. That means, a web designer will try to convince you to invest in your website. A social media manager will say that your budget is better spent on social media marketing. And an advertising agency will make you believe that the fastest way to grow your business is using paid ads.

Who is right and who will you listen to?

Well, the answer is: They are all right, but… only to a certain extent.

Each of these elements represents just one piece of the marketing puzzle. And without the others, your strategy is incomplete and likely to fail.

A holistic approach will take into account all available marketing channels and ensure that your marketing strategy doesn’t just stand on one leg, but is built on a solid foundation.

So, we are yet to answer the question of how to best spend your marketing budget.

What Is The Best Way To Spend Your Marketing Budget Online?

As previously touched on, at Done Digital, we believe that a holistic marketing strategy is the best way to grow your business sustainably. But what does that look like in practice?

Generally, there are 4 ways to implement holistic marketing in your business:

  1. Implement everything yourself
  2. Hire someone to help with the implementation internally
  3. Outsource your marketing to a digital agency
  4. Make use of automation tools and put your marketing on autopilot

While each of these can get the job done, the cost can vary significantly. Let’s explore each option a little further.

Doing it all yourself might seem like the cheapest way, however, that’s only if you don’t take into account your personal time. Moreover, if you are not an expert in digital marketing already, it could take you years to figure it all out on your own, which also means years of lost opportunities.

Hiring someone internally, even if just part-time, could cost you upwards of $30k annually plus super and other benefits. There is also the risk of that person resigning along the way, which could leave your business in a vulnerable position.

Of course, there is always the option of engaging a digital agency to assist with your marketing, but as previously mentioned, many agencies specialise in just one area of marketing, and finding one that does it all can quickly get expensive. Furthermore, most agencies will charge an ongoing retainer of $2K-$5K per month to do your marketing for you. And while they might get you the desired results, paying an agency ongoing can really eat into your profits. Another challenge with digital agencies is that, as soon as you stop working with them, your marketing usually stops too.

But there is a better way: Using the power of automation to build a marketing system that delivers sustainable long-term growth.

A Better Way To Grow Your Business

The implementation of a fully automated marketing strategy will cost considerably less and can be achieved with a comparably low budget of around $15K to $25K.

The benefit?  An automated marketing system will continue to work for you for many years, saving you thousands in the long-term.

At Done Digital, we build marketing ecosystems for smart business owners looking for sustainable business growth, without depending on expensive staff or agencies.

If you would like to have a chat to explore the idea of a fully automated marketing system in your business, book a free strategy call today.

Conclusion

While marketing can seem like an expensive investment, the truth is, not investing in marketing can turn out to be far more expensive when you consider lost opportunities.

While all options described in this article have the potential to work well, a fully automated marketing system that only needs to be implemented once is certainly the most economical option.

When deciding on a strategy, make sure you look at your marketing holistically and consider various parts of the marketing puzzle to maximise results and position your business for sustainable long-term growth.

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Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online

Digital Marketing BrisbaneDone Digital

Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.

What is digital marketing and how does it differ from traditional marketing?

Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.

How can a Brisbane businesses get started with digital marketing?

The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.

What are some common pitfalls for Brisbane businesses when starting digital marketing?

One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.

What are the most effective digital marketing strategies for a small business in Brisbane?

For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.

How can a business track the success of their digital marketing efforts?

For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.

Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:

Google Analytics

Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.

Google Search Console

Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.

Email Marketing Software

Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.

Most Popular Email Marketing Software in 2025

  • Mailchimp
  • ActiveCampaign
  • Keap
  • Clixio
  • MailerLite
  • Hubspot
  • Drip
  • Ontraport
  • Sendinblue
  • Convertkit
  • GetResponse
  • ConstantContact
  • Salesforce

Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.

How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?

Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.

How can a business measure the return on investment (ROI) of their digital marketing efforts?

Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.

What are some affordable digital marketing options for small businesses in Brisbane?

In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.

With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.

How can a business use social media to their advantage in their digital marketing efforts?

Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.

How can a business use content marketing to drive traffic and generate leads?

Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.

Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.

With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.

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Why Email Marketing in 2025 is More Important for Business Growth Than Ever

Email Marketing Tips for Small Business - Done Digital Brisbane Web DesignDone Digital

Recently, I had a conversation with the owner of an eyelash extensions salon in Sydney who asked me for the best ways to market her business. But when I mentioned email marketing as a strategy, she looked at me stunned. “Aren’t emails dead?”, she asked.

The answer is, far from it! To this day, email marketing remains one of the most effective (and profitable) ways to reach your target audience. In fact, it’s never been more important for small business owners to focus on building their email marketing list than in 2025. Here are 5 reasons why.

1. You Own The Data And Stay in Control

Many business owners are under the impression that a Facebook or Instagram page is enough nowadays as a marketing strategy. And while I agree that they provide a fantastic opportunity to grow your audience, no business should solely rely on social media.

Facebook has already made drastic changes to the way your content is distributed. Have you noticed that your reach has decreased significantly over the last few years? Even if your page has thousands of foCustomerllowers, that doesn’t mean you can reach them. Only about 5-10% will actually see your posts.

The reason is that Facebook and Instagram are in the business of advertising. So, if you operate a business page, of course they want you to pay for your content to reach more people. That means it’s really out of your control.

As a business owner, you always want to minimise risks and putting too much power in the hand of social media companies is a risky move. Your email list, however, is completely owned by you, not Meta.

2. Email Marketing Delivers Personalised Experiences

One of the biggest benefits of email marketing is that it allows you to create personalised customer journeys. When you send an email to your list, you’re not just reaching out to everyone on that list – you’re targeting each contact personally. This means that you can connect with your customers on a more personal level, creating a stronger connection and building trust.

Think about it this way: If a business sends you an email and all they say is, “Hey, thanks for subscribing!” – chances are that you find it rather impersonal. But if they send you an email that’s personalised and tailored specifically to your interests, then you’re much more likely to read and respond.

Especially in small businesses, this can have a huge effect on how their business is perceived. Making use of email automation is very much like cloning yourself multiple times. You can send all your leads and customers the right message at the right time. And in marketing, timing is everything.

3. Email Marketing Allows You to Build Long-Term Relationships with Customers

Another great benefit of email marketing is that it can be used to establish long-term relationships with your customers. This builds trust and keeps your customers coming back – which is essential for small businesses on a budget.

Email is the ideal medium to onboard new customers using a series of short messages to introduce them to your services, your team and all the other benefits your business provides. It’s also a great way to introduce existing customers to products and services they haven’t tried before. This will also increase your chances of building repeat business, improving retention – like we did for this Brisbane Dance Studio – and increasing your overall sales.

4. Email Marketing Can Be Used To Drive Traffic To Your Website (Or Wherever You Want It)

One of the best ways to drive traffic to your website is through email marketing. Having people join your mailing list, means you can reach out to them again and again at virtually no cost. This means that you can send them new content and updates regularly, driving traffic back to your website, to specific offers, to your other social media channels and more.

Moreover, it allows you to invite customers to leave a review for your business on Google and Facebook, which is a fantastic way to enhance your reputation online and improve your Google rankings.

With all these benefits, email marketing should no longer be an option, but an absolute must-have for any small business owner who is serious about growing their business.

5. Your Email Marketing Strategy Can Be Fully Automated

To me, the real benefit of implementing an email marketing strategy is that it can be completely automated using tools like Clixio, ActiveCampaign or Mailchimp. That means it’s not another thing you, as the business owner, have to manage or worry about. It’s something you can set and forget.

Marketing automation is often overlooked and undervalued.

As a marketing consultant, I help business owners all over Australia implement effective, fully automated marketing strategies that free up their time, budget and headspace.

If you would like to have a chat about your business and how we can use email marketing and other automation tools to help you scale, click here to book a free strategy call with me today.

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5 Tips For Optimising Your Small Business Marketing Plan

Tips For Improving Your Small Business Marketing Plan - Done Digital Brisbane Web DesignDone Digital

Marketing is essential for any small business. It’s the lifeblood of your business. But with the ever-changing digital landscape, it can be quite a stressful task to tackle and result in overwhelm. The good news is, it doesn’t have to be difficult. In fact, with a little bit of planning and effort, you can have a small business marketing plan that will help your business grow for years to come.

1. Define Your Goals

When creating a small business marketing plan, it is important to first define your goals. What do you want to achieve with your marketing efforts? Do you want to grow your business, reach new customers, or increase brand awareness? Once you have a clear understanding of your goals, it is easier to develop strategies that will help you achieve them.

Many business owners assume that in order to grow their business, they need to get more customers. However, if your business already has an established customer base it may be faster and more cost-effective to re-market to your existing customers instead.

2. Create A Targeted Strategy

Once you know what you want to achieve with your marketing efforts, the next step is to create a targeted strategy.

Some questions you might want to ask yourself include:

  • What are the specific channels and methods that will work best for reaching your target audience?
  • Which platforms are most effective and provide the best return on investment?
  • Which types of media do your customers prefer?
  • What tools or software will you use to achieve your targeting goals?

Once you have a targeted strategy in place, it is important to allocate the right amount of resources to each channel you choose to utilise.

3. Plan For Maintenance And Adjustment

No matter how well you plan, your marketing efforts will not be perfect from start to finish. In fact, it is likely that your strategy will need a few adjustments once it’s launched. This means that you will need to have a plan in place for maintaining and adjusting your marketing efforts.

Some things you might want to consider include:

  • How often should you re-evaluate your target audience?
  • What are the best times of year for advertising?
  • How do you handle it when one of your channels no longer works for you?
  • Can your strategy be automated or does it require ongoing management?

Remember to work smarter, not harder. There are lots of marketing automation tools available that allow you to implement “set and forget strategies” to free you up from having to actively manage them.

4. Set Your Budget And Timeframe

One of the most important factors to consider when creating a small business marketing plan is setting a budget and timeframe. By knowing how much money you have to spend and how long it will take to achieve your goals, you can create a plan that is tailored specifically to your needs. Additionally, creating a timeline can help keep you on track and prevent unnecessary (and sometimes costly) delays.

For most small businesses, every dollar counts and it’s important not to spend unnecessary amounts on marketing activities that don’t deliver results.

5. Implement Your Marketing Plan

A well-executed marketing plan can help your small business achieve its goals faster and with less effort. It’s important, however, to understand how the different aspects of your strategy connect and how to make them work in alignment.

Looking at marketing holistically creates leverage, meaning you will achieve a much greater rate of success while spending less time and budget.

In my 90-Day Marketing Transformation, I work with Australian small business owners directly to implement a set of organic strategies that require very little or no maintenance and thus, make their marketing budget stretch a lot further.

In addition, I can help you automate time-consuming marketing activities, like social media content, lead generation and email marketing to free up valuable time and headspace, so you can focus on what you’re already great at – serving your customers.

Conclusion And a Faster Way To Implement Your Small Business Marketing Plan

By following these five steps and planning out your strategy in advance, rather than approaching your marketing ad-hoc, you will significantly reduce the time and money you spend on marketing activities.

If need help implementing a strategy that will help you attract more customers while saving you time, confusion and frustration, let’s have a chat. Book your free strategy call.

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