We’ve got some exciting news to share! Our team at Done Digital is buzzing with joy, and we can’t wait to tell you why. Recently, we were named one of the Best Content Marketing Agencies in Brisbane by the folks at thebestbrisbane.com. That’s right, we’re up there with some of the coolest names in the business like Excite Media, Sonder Digital Marketing, and a few others who are rocking the content world.
What’s All the Fuss About? You might be wondering what this all means. Well, for starters, it’s huge for us! We started Done Digital with a simple mission: to help businesses like yours make a real splash online with marketing that’s smart, easy, and gets long-term results. Being recognised among the best is like a pat on the back from the universe saying, “You’re on the right track!”
Our Secret Sauce Here’s the thing – we think content marketing should be fun, personal, and really speak to your audience. It’s not just about throwing fancy words on a page; it’s about telling your story, sharing your passion, and connecting with people in a way that feels real and genuine. That’s what we try to do every day at Done Digital, and maybe that’s what got us this lovely shout-out!
Keeping It Real We believe in keeping things simple and straight from the heart. Whether it’s a blog post, a social media update, or a full-blown digital campaign, we put in a sprinkle of creativity, a dollop of strategy, and a whole lot of love into everything we do. We’re all about making content that’s easy to relate to, something that makes your audience nod and think, “Yep, these guys get me!”
What’s Next? Being named among Brisbane’s best is just the beginning. We’re not stopping here! We’re all geared up to bring even more creative, engaging, and downright effective content marketing strategies to the table. We’re talking about stuff that not only looks great but also feels great and gets you those high-fives from your customers.
Join the Party! So, if you’ve got a story to tell, a brand to build, or a dream to chase, we’re here to make it happen. With a little magic from Done Digital and a whole lot of awesome from you, there’s no telling how far we can go together. Let’s chat, brainstorm, and make some waves online!
Big thanks to everyone! Before we sign off, we just want to say a massive thank you to you – our amazing clients, supporters, and the team here at Done. We wouldn’t be here without your trust, your stories, and your enthusiasm. Here’s to more successes, more laughs, and more fantastic content!
https://donedigital.au/wp-content/uploads/2023/10/12.jpg7501000David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-10-28 16:50:352025-02-22 07:21:28Done Digital Among Brisbane’s Best in Content Marketing, and We’re Just Getting Started!
Marketing planning can feel overwhelming sometimes, given the myriad of channels, techniques, and trends to stay on top of. Today, I want to share some valuable insights on how you can unlock the incredible power of evergreen marketing to build a sustainable online presence for your business and provide you with some practical tips and strategies that will help you grow your business more effectively without relying on short-term tactics. So grab a cup of coffee, and let’s get started!
After exploring a myriad of different marketing strategies over the last decade, I can confidently say that evergreen marketing is the secret sauce many business owners are missing. Unlike temporary fads, evergreen marketing focuses on timeless strategies that keep delivering results long after you have implemented them. This not only leads to better long-term results, but actually frees you up from constantly having to worry about attracting new customers.
The Power of Evergreen Marketing vs Marketing Trends
Imagine this: Your business consistently attracts new customers, generates high-quality leads, and enjoys a steady stream of revenue—all while you focus on what you do best. That’s the power of evergreen marketing. I’d like to share three fundamental principles to help you build a sustainable online presence that will drive continuous growth for your business.
1. Focus on Value
The first principle of evergreen marketing is to prioritise value. Put yourself in your customers’ shoes and ask, “What problem am I solving for them?” Create content, whether it’s blog posts, videos, or social media updates, that provides practical solutions and valuable insights. By consistently offering value, you’ll establish yourself as a trusted authority in your industry.
2. Build Authentic Connections
In the digital world, authenticity is key. Don’t be afraid to show your personality and let your unique brand shine through. Engage with your audience on social media, respond to comments and messages, and foster genuine connections. When people feel a personal connection to your business, they are more likely to become loyal customers and brand advocates.
3. Repurpose and Refresh
Evergreen marketing is all about getting the most out of your content. Rather than creating something once and forgetting about it, repurpose and refresh your existing content. Update blog posts with new insights, turn popular blog articles into videos, or transform customer testimonials into engaging social media posts. By recycling your content, you’ll extend its lifespan and reach a wider audience.
The Power of Evergreen Marketing: By focusing on timeless, proven strategies, you can save valuable time and budget while achieving better results.
By implementing these evergreen marketing principles, you’ll create a solid foundation for your business’s online presence. You’ll attract a steady flow of organic traffic, nurture long-term relationships with customers, and establish your brand as a trusted authority in your industry. Say goodbye to the stress of constantly chasing after the latest marketing trends and embrace the power of evergreen marketing.
Are you ready to take your business to the next level with evergreen marketing?
We’re here to help! Contact Done Digital today for a free consultation or website audit. Our team of experts will provide you with a tailored strategy to build a sustainable online presence and drive long-term growth. It’s time to free yourself from the rat-race of trying to keep up with the latest marketing trends and embrace the opportunity to unleash the power of evergreen marketing in your business!
Remember, building a sustainable online presence takes time and effort, but the rewards are well worth it. Embrace evergreen marketing, and watch your business flourish in the digital landscape, not just today, but for years to come.
https://donedigital.au/wp-content/uploads/2023/06/dbobupljozo.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-06-08 10:59:542023-06-08 11:17:52Unleash the Power of Evergreen Marketing: How to Build a Sustainable Online Presence
In today’s fast-paced digital world, it’s easy to get swept up in the latest trends and shiny new marketing tactics. But are traditional marketing tactics becoming obsolete? Do old-school marketing fundamentals still have a place in today’s digital landscape?
To find out, tune in to the latest episode of For The Creatives Podcast, where host Elisha Taderera interviews marketing expert David Lee-Schneider. As the founder of Done Digital, a digital marketing agency based in Brisbane, David is a seasoned professional who understands the ins and outs of marketing in today’s digital age.
In this episode, David shares his insights on the importance of building a strong foundation for your marketing, the difference between branding and marketing, and the struggles that creators, businesses, and entrepreneurs face in today’s digital world. Whether you’re a seasoned marketing professional or just starting out in the world of marketing, David provides valuable insights and practical tips that you can use to improve your marketing strategy.
So, what are you waiting for? Tune in to For The Creatives Podcast today to hear David Lee-Schneider’s thoughts on the future of marketing and how you can build a successful marketing strategy that stands the test of time.
https://donedigital.au/wp-content/uploads/2023/04/for-the-creatives-podcast-elisha-taderera-david-leeschneider-marketing.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-04-16 14:22:132023-04-16 15:11:40Beyond Vanity Metrics: David Lee-Schneider and Elisha Taderera Talk Marketing on The ‘For The Creatives’ Podcast
Do you ever find yourself wondering how you can get more local customers through your doors? Or perhaps you’re scratching your head, trying to figure out how to outrank your competitors in local search results? Well, you’ve landed in the right place. Enter the world of Local SEO (that’s Search Engine Optimisation, if you are unfamiliar with the term).
And don’t worry; we’ll keep things jargon-free and easy to understand while sharing some professional insights to help you become a local legend in your neighbourhood. Ready to get started? Then let’s dive right in!
1. Make Your Google Business Profile Shine
First things first: have you claimed your Google Business Profile (formerly Google My Business Listing)? If not, stop everything and do that right now. Seriously, it’s that important. And if you have, give yourself a pat on the back, and let’s make it shine.
Ensure your listing contains accurate and up-to-date information, such as your business name, address, phone number, and website address. Add a captivating description and some high-quality photos to showcase your business. Finally, don’t forget to choose the right categories – it helps Google understand what you’re all about.
2. Reviews, Reviews, Reviews!
Have you ever chosen a restaurant, hair salon, or mechanic based on online reviews? Of course, you have – we all have. That’s why gathering positive reviews for your small business is essential.
Ask your happy customers to leave reviews on Google, Facebook, and other relevant platforms. And when you get them, don’t just bask in the warm glow of their praise. Respond to each review – yes, even the negative ones – with professionalism, gratitude and compassion. Actually, especially the negative ones! People will often forgive a negative review, but they won’t forgive how you, as the business owner, responded to it.
Oh, speaking of reviews, check out some of ours here.
3. Localise Your Website Content
Is your website content tailored for your local audience? If not, you could be missing out on some serious local SEO mojo. Make sure your website content reflects your location, using local keywords and phrases naturally throughout the text.
For example, if you run a bakery in Brisbane, you might mention that you’re “the best bakery in Brisbane’s CBD” or that you offer “delicious sourdough bread for Brisbanites.” You get the idea.
Just don’t overdo it. Websites written solely for search engines is so 90’s! (Best Brisbane Bread in Brisbane’s Best Bakery Near Me, anyone?)
Local SEO simply means optimising your website for local search results for improved visibility in your local area.
4. Build Local Links
Link building is a crucial component of SEO, and for local SEO, it’s all about getting links from reputable local sources. Think local news sites, blogs, and business directories and, of course, other local businesses.
How do you get these valuable local links? Start by reaching out to local bloggers or journalists and offering them an interesting story or exclusive content. Join local business associations and participate in community events. The more you engage with your local community, the more likely you are to build those valuable local links.
5. Don’t Ignore Social Media When Thinking of Local SEO
You might be thinking, “Hold on – I thought this was about SEO?” Well, it is, but hear us out: social media can indirectly impact your local SEO efforts.
Regularly engaging with your local audience on social media platforms helps build brand awareness and customer loyalty. Plus, it encourages people to visit your website or leave reviews, all of which can positively impact your local search rankings. Hint: Share a link to a different page of your website every week.
6. Optimise Your Website for Mobile – That’s Local SEO, Too!
Did you know that a significant portion of local searches happens on mobile devices? That’s why having a mobile-friendly website is crucial for local SEO success.
Make sure your site is responsive, loads quickly, and offers an excellent user experience on all devices. Trust us; your customers – and search engines – will thank you.
7. Keep an Eye on the Competition
Finally, it’s essential to keep an eye on what your local competitors are doing. What keywords are they targeting? Which websites are linking to them? Can you spot any gaps in their strategy that you could use to get the local advantage? By analysing your competitors, you can identify opportunities to improve your own local SEO efforts.
Take the time to research their online presence, content, and backlinks. This will help you discover new ideas and tactics that could boost your visibility in local search results. Remember, knowledge is power, and staying ahead of the competition is a surefire way to maximise your local impact.
There you have it – seven essential local SEO strategies that can help your small business stand out in the local search landscape. By putting these tactics into action, you’ll be well on your way to becoming the go-to business in your area.
Remember, local SEO is an ongoing process, not a one-and-done affair. Keep refining your strategies, engaging with your audience, and staying informed about the latest trends and best practices.
Now, it’s time for you to get out there and make some local SEO magic happen. Good luck, and may the (local) search engine gods be ever in your favour!
Need Local SEO? We Know Someone…
At Done Digital, we do Local SEO well. Take Rhina, for example, owner of The Eyebrow Specialist, who now ranks #1 for “Eyebrow Lamination Brisbane“.
Or Vanessa, owner of V-Hub Dance, a local dance studio in Fortitude Valley, who ranked top of Google for “Hip Hop Classes Brisbane” just 2 months after working with us.
And then there is Star, founder of Superstar Attraction, Sydney’s top-rated eyelash salon, who now ranks #1 for “Before & After Eyelash Extensions Sydney” and many other popular keywords.
But… it’s not about them, it’s about your business!
The point is, we know a thing or two about Local SEO because it’s what we do every day. And we absolutely love it!
So, if you want your business to rank top of Google in order to increase your traffic, leads and sales, give Done Digital a call. We love to help!
https://donedigital.au/wp-content/uploads/2023/03/local-seo-search-engine-optimisation-brisbane-marketing-agency-done-digital.jpg14251900David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-03-30 22:17:492023-03-30 22:24:20Maximising Your Local Impact: 7 Essential Local SEO Strategies for Small Business Owners
As the world of artificial intelligence (AI) continues to develop at breakneck speed, it’s becoming increasingly clear that small businesses will have to adapt or risk being left behind. Embracing AI is no longer an option but a necessity for staying competitive in today’s fast-paced digital landscape.
While for many business owners, these latest advancements may be scary, for those who are willing to invest time and resources into understanding and implementing AI technologies, an ocean of new opportunities awaits. By incorporating AI-driven tools and strategies into their marketing and operations, small business owners can make data-driven decisions, better understand customer preferences, and create more targeted campaigns, ultimately increasing sales and growing their businesses.
The rise of AI has made it more important than ever for small businesses to prioritise their marketing efforts. By leveraging AI-powered tools, businesses can automate repetitive tasks, freeing up valuable time and resources to focus on more strategic initiatives. Moreover, AI-driven marketing platforms allow for more precise targeting, enabling businesses to reach their ideal audience and maximise return on investment (ROI).
One of the key benefits of AI for small businesses is the ability to analyse large amounts of data quickly and accurately. This allows businesses to uncover patterns and trends that can inform marketing strategies, optimise pricing, and improve customer experiences. By harnessing AI-driven analytics, small businesses can gain insights that were previously reserved for large corporations with access to more resources. Now, businesses of any size can benefit from highly intelligent tools and software.
Another powerful advantage of AI is personalisation. Today’s consumers expect highly personalised experiences, and AI enables small businesses to deliver just that. By analysing user behavior and preferences, AI can help businesses tailor their content and offers to individual customers, resulting in higher engagement and conversion rates.
Of course, adopting AI is not without its challenges. Small businesses need to be proactive in learning about the various AI tools and technologies available, and understanding which ones are best suited for their specific needs. Additionally, small business owners must be prepared to invest in training and upskilling their teams to ensure they are equipped to make the most of these new technologies. The output we get from AI tools is only as good as the input we provide. So, understanding how to effectively use these tools is crucial to successful implementation.
Ultimately, the decision to embrace AI comes down to choice. As Charles Darwin once said,
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most responsive to change.”
Small businesses that choose to adapt and leverage AI will be better positioned for growth, to win customers, and to increase sales, while those that resist change may find themselves struggling to stay afloat in the rapidly evolving digital landscape.
Embracing AI and making marketing a priority will not only help small businesses stay ahead of the game but also enable them to reach new heights. The future is in our hands – let’s choose wisely, and let the power of AI propel our businesses to success.
What are your thoughts on the impact of AI on small businesses? Let me know in the comments below!
https://donedigital.au/wp-content/uploads/2024/05/jcw-i0fsqxg.jpg9001600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-03-26 09:37:362024-05-15 14:30:24Will You be Using The Power of AI in Your Business and What Happens if Your Don’t?
When it comes to growing your business, you can’t afford not to spend money on marketing. But how much should your marketing really cost? How do you make sure it’s really worth the investment and how much is too much?
In this article, we will discuss the various ways to market your business, what to look out for and how much it costs to implement a marketing strategy that actually works.
The Cost of Marketing
There really is no ceiling to how much you can spend on marketing. If you have an unlimited budget and want to go crazy, the world is your oyster! Unfortunately, most businesses don’t have an unlimited budget and need to be careful how much they allocate to marketing activities, or any other area in their business.
So, how much should marketing cost?
The reality is, you can spend anything from $50 to $5.000.000 per month on marketing. A better question to ask might be: What’s the minimum you need to spend to actually see results?
And that brings us to the next question, what results are you actually looking for?
What Results Can You Expect From Investing in Professional Marketing?
When it comes to marketing strategy, many people expect a “quick fix”. They want to see results instantly! But while a marketing plan may have the potential to bring in big returns, it’s important to remember that success takes time.
Before you go spend money on the first marketing idea you’re presented with, it’s always wise to get clear on some specific outcomes that you would like to achieve.
For example:
Number of new customers per month
Overall sales targets
Quantity of sales of a specific product or service
Number of registrations or sign-ups
Once we have a clear objective, we can start exploring different marketing strategies to help us get there.
Choosing a Marketing Strategy That Actually Delivers Results
With so many tools and platforms available today, finding the right marketing strategy can feel like a daunting task. However, keeping your objective in mind makes it easier to filter through the noise and explore your options more strategically.
If you offer a service that customers need a quote for before purchasing, investing in simplifying your quoting process may be a good idea. Is it easy enough for your customers to request a quote online? Or is all you offer on your website a phone number or generic contact form?
For a retail business, it may be a good idea to offer a discount voucher that customers can claim and use in-store. Offering something for free online in return for your customers’ contact details will allow you to establish and grow your customer list.
Each example will require a different set of tools to deliver results. That’s why it’s so important to start with the end in mind and work backwards to reverse-engineer a strategy that will work for your particular business.
The trap many business owners fall into is thinking that there is a magic bullet to marketing success. A single tactic that will solve all their marketing challenges.
There isn’t. But when we start looking at marketing holistically, we can really amplify the results of each tactic we choose to deploy.
Exploring The Holistic Digital Marketing Ecosystem
Ideally, you want your marketing strategy to be made up of a variety of platforms, tools and channels. These may include:
communication channels (i.e. email, SMS, calls, direct mail)
customer relationship management
advertising (online and offline)
Diversifying your marketing means you can cast a wider net and reach more potential customers. You also want to make use of search engine optimisation (SEO), so people can easily find your business online.
Usually, most marketing experts or agencies will specialise in just one of the above. That means, a web designer will try to convince you to invest in your website. A social media manager will say that your budget is better spent on social media marketing. And an advertising agency will make you believe that the fastest way to grow your business is using paid ads.
Who is right and who will you listen to?
Well, the answer is: They are all right, but… only to a certain extent.
Each of these elements represents just one piece of the marketing puzzle. And without the others, your strategy is incomplete and likely to fail.
A holistic approach will take into account all available marketing channels and ensure that your marketing strategy doesn’t just stand on one leg, but is built on a solid foundation.
So, we are yet to answer the question of how to best spend your marketing budget.
What Is The Best Way To Spend Your Marketing Budget Online?
As previously touched on, at Done Digital, we believe that a holistic marketing strategy is the best way to grow your business sustainably. But what does that look like in practice?
Generally, there are 4 ways to implement holistic marketing in your business:
Implement everything yourself
Hire someone to help with the implementation internally
Outsource your marketing to a digital agency
Make use of automation tools and put your marketing on autopilot
While each of these can get the job done, the cost can vary significantly. Let’s explore each option a little further.
Doing it all yourself might seem like the cheapest way, however, that’s only if you don’t take into account your personal time. Moreover, if you are not an expert in digital marketing already, it could take you years to figure it all out on your own, which also means years of lost opportunities.
Hiring someone internally, even if just part-time, could cost you upwards of $30k annually plus super and other benefits. There is also the risk of that person resigning along the way, which could leave your business in a vulnerable position.
Of course, there is always the option of engaging a digital agency to assist with your marketing, but as previously mentioned, many agencies specialise in just one area of marketing, and finding one that does it all can quickly get expensive. Furthermore, most agencies will charge an ongoing retainer of $2K-$5K per month to do your marketing for you. And while they might get you the desired results, paying an agency ongoing can really eat into your profits. Another challenge with digital agencies is that, as soon as you stop working with them, your marketing usually stops too.
But there is a better way: Using the power of automation to build a marketing system that delivers sustainable long-term growth.
A Better Way To Grow Your Business
The implementation of a fully automated marketing strategy will cost considerably less and can be achieved with a comparably low budget of around $15K to $25K.
The benefit? An automated marketing system will continue to work for you for many years, saving you thousands in the long-term.
At Done Digital, we build marketing ecosystems for smart business owners looking for sustainable business growth, without depending on expensive staff or agencies.
If you would like to have a chat to explore the idea of a fully automated marketing system in your business, book a free strategy call today.
Conclusion
While marketing can seem like an expensive investment, the truth is, not investing in marketing can turn out to be far more expensive when you consider lost opportunities.
While all options described in this article have the potential to work well, a fully automated marketing system that only needs to be implemented once is certainly the most economical option.
When deciding on a strategy, make sure you look at your marketing holistically and consider various parts of the marketing puzzle to maximise results and position your business for sustainable long-term growth.
https://donedigital.au/wp-content/uploads/2023/01/oalh2mojuuk.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-01-09 15:52:322023-01-09 16:23:34Does Marketing Have To Be Expensive? How Much Should You Really Spend on Growing Your Business?
Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.
What is digital marketing and how does it differ from traditional marketing?
Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.
How can a Brisbane businesses get started with digital marketing?
The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.
What are some common pitfalls for Brisbane businesses when starting digital marketing?
One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.
What are the most effective digital marketing strategies for a small business in Brisbane?
For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.
How can a business track the success of their digital marketing efforts?
For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.
Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:
Google Analytics
Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.
Google Search Console
Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.
Email Marketing Software
Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.
Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.
How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?
Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.
How can a business measure the return on investment (ROI) of their digital marketing efforts?
Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.
What are some affordable digital marketing options for small businesses in Brisbane?
In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.
With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.
How can a business use social media to their advantage in their digital marketing efforts?
Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.
How can a business use content marketing to drive traffic and generate leads?
Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.
Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.
With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.
https://donedigital.au/wp-content/uploads/2023/01/0z7dmskp70e.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-01-07 21:06:042023-08-28 19:04:36Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online
Ask ten business owners what marketing is, and you’ll get ten different answers. Some say it’s advertising, others think it’s social media or word of mouth. The truth is, marketing is all of that and much more.
Here’s how I define it:
“Marketing is everything you do to GAIN and RETAIN customers.”
In other words, marketing isn’t just about running ads or posting on your Facebook page. It’s about everything you do to attract people, convert them into buyers, and keep them coming back. If you’ve watched some of my videos or visited my marketing blog before, you’ve probably heard me talk about the three pillars of business success:
Attract
Convert
Deliver
In this article, I’ll share 30 practical strategies across these three pillars to help you grow your business, increase sales, and save time through smarter marketing.
Attraction – How to attract more potential customers
Attracting new customers fuels growth but it’s also something many business owners struggle with. The following ten strategies will help you consistently attract new potential customers. Try combining several of these in your business for the best results.
1. Have a great website
Your website can be so much more than an online brochure. It’s your digital storefront — a place to build trust and generate leads. Yet, many business websites only talk about the company instead of helping visitors solve their problems. Learn what makes a great site with these examples and review the 17 crucial elements every business website needs to convert visitors into customers.
2. Be on social media
Social media can be a powerful engagement tool — if used strategically. Don’t just create an account; be active. Use social platforms to drive potential customers back to your website (where you’re not competing with cat videos). If consistency is an issue, automate it. Tools now let you plan and post content automatically. Check out my complete guide to automating your social media posts to save time and stay visible effortlessly.
3. Run print ads
Even in a digital world, print ads still have their place. The key is to track your success. Don’t pay for “exposure” — pay for measurable results. Use clear calls-to-action like coupons or trackable URLs so you can calculate your return on investment.
Example: If you spend $300 on an ad that brings in 100 leads, that’s $3 per lead. If three of those leads convert at $200 each, you’ve made $600 — doubling your investment. Even if you just break even, you’re still building a valuable customer list.
4. Run online ads (Google, Facebook, YouTube)
Online ads let you target specific audiences precisely. For example, if you own a beauty salon in Sydney, you could show your ad only to women aged 30–50 in your local area who are interested in beauty services. That’s far more cost-effective than paying for print ads that reach people who may never visit your salon.
Always remember: never invest in advertising that can’t be measured.
5. Partner with other businesses
Business partnerships or joint ventures are one of the fastest and most underused ways to grow. For example, I helped a café with a 10,000-person customer list partner with a local massage business. Together, we sent a $25 gift voucher to every café customer — positioning the café as generous while putting the massage therapist in front of thousands of locals instantly. One email, 10,000 people reached. That’s leverage.
6. Write a blog
Your customers already search online for answers. Blogging positions you as the expert they find first. Think of it like owning real estate online — every article becomes a long-term asset that brings traffic for years. This is what I call Evergreen Marketing. Consider hiring a writer to produce 12 high-quality articles, post them monthly, and promote them across your channels.
7. Optimise your website for search engines (SEO)
SEO isn’t dead — it’s evolved. Today, Google rewards readability, valuable content, and engagement. Focus on writing helpful, well-structured content people actually want to read and share. If you’re on WordPress, use the Yoast SEO plugin to optimise each page.
8. Run a competition or giveaway
Giveaways can quickly grow your list — but only if they attract the right people. Avoid generic prizes like iPads. Offer something directly related to your product or service. If you’re an accountant, for instance, offer a free Xero setup or consultation. Always follow up with non-winners to turn interest into sales.
9. Run a survey or quiz
Surveys and quizzes are great for gathering insights and building your list. Keep them short and focused on what helps you improve your offer. Partner with complementary businesses if you don’t yet have your own audience. For more on this strategy, I recommend Ryan Levesque’s book ASK.
10. Send a press release to media outlets
A great story can get you free publicity worth thousands. Focus on human stories — not self-promotion. For example, instead of “Local roofer launches new website,” write “Local roofer helps the homeless stay dry by donating tents for Christmas.” Journalists love stories that connect emotionally. Download my free press release template to get started.
Now that you know how to attract more people to your business, the next step is turning those visitors into paying customers.
Conversion – How to turn browsers into buyers
Attracting attention is only half the battle. Now it’s time to turn that interest into revenue. The Conversion stage is where relationships begin to form and browsers become buyers. This is where your communication, offers, and systems come together to guide people toward a confident “yes.”
These ten strategies will help you create stronger connections, build trust, and convert more leads into loyal customers, without feeling pushy or salesy.
11. Create a lead magnet
A lead magnet is a valuable free offer that attracts your ideal customers — a discount, checklist, eBook, video, or free trial. It should solve a small but meaningful problem and serve as the first step in your customer’s transformation.
12. Use email automation to educate and engage with your audience
Email is still one of the most profitable marketing tools — especially when automated. Set up a series of emails that guide subscribers through a journey: answering FAQs, sharing testimonials, and offering helpful insights before presenting your offer. This keeps you top of mind and moves people closer to buying — automatically.
13. Use a chatbot to help people find what they need faster
Chatbots streamline customer support and sales. They can answer common questions, share your location or pricing, or direct users to your booking page — all while you focus on other things. Tools like Chatfuel and ManyChat integrate seamlessly with social media and websites, helping you provide fast, friendly service 24/7.
14. Create a strong offer people can’t refuse
Sometimes success comes down to packaging. McDonald’s skyrocketed profits by turning individual items into value meals and asking, “Would you like fries with that?” Look for ways to add perceived value — bundles, bonuses, or upgrades — without drastically raising your price.
15. Run retargeting ads
Retargeting ads allow you to follow up with people who already interacted with your brand. For example, show ads only to those who visited your site or watched your webinar. It’s one of the most cost-effective ways to increase conversions because you’re marketing to people who already know you.
16. Find a way to help more people
Ask yourself: “If I had to help 10 times more people than I do now, how would I do it?” Maybe that means shifting from one-on-one to one-to-many models or creating a DIY version of your service. Thinking bigger helps you identify bottlenecks and opportunities for growth.
17. Run ‘limited-time only’ offers
Limited-time offers create urgency and excitement. Test small product batches or temporary services to gauge interest. For instance, a café could offer a special seasonal drink and track how it performs before adding it permanently to the menu.
18. Be easy to do business with
Make it simple for customers to buy from you. Offer multiple payment methods, clear communication options (phone, text, email, social), and frictionless booking or checkout processes. The easier it is, the more people will say “yes.”
19. Get to know your customers better
Never assume you know what your customers want. Ask, listen, and adapt. Understanding their true motivations builds deeper trust and longer-lasting relationships. Sometimes the best sale you can make is recommending something they need before yours.
20. Make sure your website has all the right elements
Your website should do more than “exist.” A great site builds authority, generates leads, answers questions, and converts visitors into buyers. Think of it as your online headquarters — a place where every piece of your marketing connects.
So, you’ve made the sale — congratulations! But marketing doesn’t stop there. What happens next determines whether customers stay for life or disappear after one purchase.
Delivery – How to grow your business during and after the sale
The moment a customer buys from you, a new stage of marketing begins. The Delivery phase is where you turn promises into experiences and customers into raving fans. It’s about delighting people, building loyalty, and inspiring them to come back, maybe even bring their friends.
These final ten strategies will help you strengthen relationships, increase repeat business, and grow through exceptional service and genuine connection.
21. Provide great customer service
Exceptional service creates loyal customers and positive word of mouth. When people feel genuinely cared for, they not only come back — they tell others. Great service is your most underrated marketing channel.
22. Ensure people only buy what they need
Selling the wrong product to the wrong customer hurts your reputation and long-term profits. Focus on fit, not just sales. Honesty builds trust and referrals — the foundation of any sustainable business.
23. Offer high-quality products and services
Marketing brings customers in, but quality keeps them. Review your products regularly, collect feedback, and fix issues fast. The goal? Create experiences so good that people can’t help but tell others about you.
24. Overdeliver and exceed expectations
Surprise your customers with something extra — a handwritten note, bonus content, or unexpected follow-up. These small gestures build emotional connection and turn happy customers into lifelong advocates.
25. Follow up after the sale
Don’t stop communicating once the money changes hands. A simple follow-up email asking, “How are you enjoying your purchase?” shows you care. It also opens doors for feedback, testimonials, and future sales.
26. Invite customers to leave reviews
Positive reviews are today’s word of mouth. Ask for them proactively and make it easy with direct links to Google, Facebook, or TripAdvisor. If you get a negative review, respond with professionalism and empathy. How you handle criticism can actually boost your reputation.
27. Add customer testimonials to your website
Testimonials are social proof in action. Feature them on your homepage, sales pages, and contact page. When possible, include video testimonials — they’re authentic, persuasive, and hard to ignore.
28. Send a thank-you note
Whether it’s a quick email, a handwritten card, or a small gift, gratitude goes a long way. A simple “thank you” turns transactions into relationships and shows customers you truly value their business.
29. Offer upsells and cross-sells
Existing customers are the easiest to sell to. Offer relevant upgrades (upsells) or complementary products (cross-sells) that enhance their experience. When done thoughtfully, these offers feel helpful, not pushy.
30. Consider offering a subscription or membership
Recurring revenue adds stability to your business. From VIP memberships to maintenance plans or exclusive access communities, subscriptions deepen relationships and create predictable income while rewarding your most loyal customers.
Marketing doesn’t have to feel complicated or time-consuming. When you focus on the three pillars — Attract, Convert, and Deliver — everything you do starts working together. Build systems that attract customers automatically, convert them authentically, and deliver experiences that make them stay.
https://donedigital.au/wp-content/uploads/2023/01/04x1yp9hnh8.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-07-25 10:15:082025-10-08 01:42:31How To Do Marketing – 30 Ways To Grow Your Business
Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep moving forward, learning as we go, in the hope that somehow we will arrive at our destination.
The big question is, however…
Do we actually know what our destination is? Do we have a clear idea of where we are heading? And do we know when we have arrived?
When running a business, day in and day out, it’s easy to get caught up in the operation, without ever really thinking about where we want to end up. Maybe you never had a clear idea of what your destination is, taking it one day at a time. Maybe you did have a clear direction at the start but simply lost track. Or maybe your dreams and goals have changed completely and it’s time to redefine them.
When I first started out in business, I always heard business coaches and successful entrepreneurs talk about the importance of having a clear vision. It all sounded great, but nobody told me how to actually create one. It has always been this abstract thing that every business owner needs, but nobody knew how to go about it.
It wasn’t until one of my business mentors taught me how to create a clear vision for my business that I truly understood how powerful it really is.
A clear vision is a compass in your business. It’s the guiding force that keeps you on track when you are sailing through rough waters, you’ve lost your way, or when you feel pulled in different directions. So, how do you get clear on what you want in your life and business and turn it into a compelling vision?
How to write a business vision
Here are 3 steps to creating a vision for your business that will help you gain more clarity, increase your motivation and ultimately live a happier life.
1. Define Your Values
You can’t write a great vision without first getting clear on your core values. What are core values? They are the things that you care about deeply and that are absolutely uncompromisable.
Take some time to think about everything that matters to you. Write everything down. Don’t leave anything out. You might want to ask yourself these questions.
What really matters to me?
Why am I in business?
What do I stand for?
Write down all the answers you can come up with. Try to aim for at least 30 answers or more. When you really can’t think of anything else, it’s time to group what you have written into 3-6 words that will represent and encapsulate all your answers.
Here’s an example of how you can group your values
You might have gone into business because you are looking for financial freedom. But also because you wanted to travel more or spend more time with your family. In order to do that, your business needs to be able to run without you. You’ll need to be able to physically remove yourself from the business. Because ultimately, all three things mean “Freedom”, you could make that one of your core values.
Once you grouped everything that’s important to you into 3-6 words, order them by significance and write a short paragraph for each of your core values outlining what it encompasses and means to you.
You now have a set of core values that you can refer to every time you need to make a decision in your life or business to make sure it aligns with what truly matters to you. I suggest you print out your values and put them somewhere visible, so you can refer to them frequently.
2. Start Dreaming Big
Step one was about your needs. Needs that need to be fulfilled in order for you to be happy and live a balanced, purposeful life. Step two is about your wants. Make a list of everything you can think of that you want to have, do or experience in your lifetime. Do you want to skydive (I highly recommend it)? Are there any particular places you want to see? Any special people you want to meet? Any particular achievements you want to make happen?
It’s important that you don’t limit yourself when doing this exercise and simply allow your creativity to flow. Get creative. Don’t overthink. Don’t get caught up in your beliefs of why you can’t have or do a certain thing. If you dream about it, put it on paper!
Here are two questions that might help you.
What would I do if I knew I could not fail?
What would I do/have if I had all the time and money in the world?
3. Write Your Vision
Now that you are clear on your core values and allowed yourself to dream for a while, it’s finally time to craft a compelling vision for your future. A story that you can read to yourself from time to time (or daily) to remember what you are doing it all for.
Keep in mind that this is your personal vision for your life, so make sure it speaks to you. As you learn and grow, your goals and vision might change, too. That’s perfectly fine. Take some time each year to review and rewrite your vision, add anything of importance to you and take out those things that don’t really matter anymore. You can simply start like this:
“It’s 3 years from now and…”
Then describe in detail what you want your life to look like. Use present tense and write as if these things have already happened. Describe how it makes you feel. Feel into the moment as if you are already living this life. The clearer the picture you paint, the more powerful it will be when you read over it again in a few months.
Have you ever tried to identify your core values or written a vision for your business before? What’s your experience? How has it helped you? Do you find the above exercises helpful? Leave me a comment below! I’d love to hear your thoughts.
00David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-01-21 09:50:492019-01-21 09:50:49How To Write a Business Vision: Gain Clarity & Motivation In 3 Easy Steps
In essence, there are only three ways to increase your sales:
Increase the number of customers
Increase your customers’ purchase frequency, and
Increase your average transaction value
However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the focus on sales. Ready? Then let’s dive in!
1. Automate processes to increase efficiency and reduce cost
Today, there are thousands of tools out there to help you automate repetitive business processes. Simply automating a few things can help you significantly reduce wages and free up valuable time. When looking for ways to grow our business, we often overlook areas that don’t directly contribute to your profit. Here are a few things you can automate quickly and easily that could put money back in your pocket.
Tools like Zapier and Make can help you connect various services and software platforms to make processes even more efficient.
Some examples:
When you have a new lead -> automatically add a contact to a list in your email marketing software -> then send a follow-up sequence until they take the desired action
After a customer makes a purchase for the second time -> send them an invitation to write a Google review
When a purchase is made on your website -> automatically raise an invoice in Xero to match with the imported trasnaction
These are just some basic examples, but the possibilities are endless, and so is the time you will safe by automating these tasks!
2. Launch a re-targeting ad campaign
Many business owners already use ads to attract new customers and generate new business. However, if you only run direct ads, you are missing out on a huge chunk of potential customers by ignoring this simple strategy. Re-targeting ads are a powerful tool that allows you to show specific ads to people who have already interacted with your content in the past, adding continuity to your customer experience and significantly increasing the chances of turning them into customers.
Se if you can offer them something of value in relation to certain pages or blog posts they have visited on your website.
Example: A yoga studio might show a re-targeting ad for a free yoga pass to people in their area who have read blog posts on the benefits of yoga on their website. When people see the ad, they can enter their email address to claim the free yoga pass and automatically be subscribed to an evergreen campaign. (See next point)
3. Stop focusing on once-off promos and develop an “evergreen” marketing strategy instead
The majority of business owners think of marketing and promotions in terms of once-off activities. It might look something like this:
January -> Promotion #1
February -> Promotion #2
March -> Promotion #3
While this might work well, it also requires you to constantly come up with new promotions, which can be exhausting and feel like you’re never quite catching up.
Instead, focus on implementing an evergreen marketing strategy that sends new leads or customers a series of pre-designed offers from the moment they join your list. Then keep adding new offers to that sequence. Over time, this strategy allows you to develop a marketing machine that continuously produces sales without ever having to worry about what your next promotion is going to be. You just need to make sure that offers in that sequence are timeless and not seasonal.
All you need is a good email automation tool, like Mailchimp or ActiveCampaign, and there are many more options available.
4. Make Partnerships evergreen, too
Partnerships and joint ventures with other businesses that complement yours is a powerful strategy. You might have already partnered with another business in the past to run a one-off campaign promoting your products or services. Maybe you’ve asked the other business to hand out vouchers to all their customers.
See if you can turn this strategy into an evergreen campaign, too, like in the previous example. Look for businesses that already have an evergreen funnel and see if they are happy to plug your offer right into it, while you can do the same for them.
Example: One of my clients owns a massage clinic, while another owned a yoga studio. I got both of them to add an email to their existing evergreen sequences promoting the other business. Now, everyone who receives a massage at the massage clinic also receives a complimentary gift card for a yoga class, while everyone who joins the yoga studio receives a voucher for a massage a a few weeks later.
It’s a win-win and once implemented, this strategy will continue to work for years to come.
There you have it. Four (not so obvious) ways to grow your business. All four strategies are what I call “set and forget” strategies that you only have to set up once and will benefit from forever.
Have you automated any processes in your business? What marketing strategies have worked well for you? Let me know in the comments below!
00David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-01-07 18:54:222023-01-07 23:08:114 Smart (Not So Obvious) Ways To Grow Your Business
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