Marketing planning can feel overwhelming sometimes, given the myriad of channels, techniques, and trends to stay on top of. Today, I want to share some valuable insights on how you can unlock the incredible power of evergreen marketing to build a sustainable online presence for your business and provide you with some practical tips and strategies that will help you grow your business more effectively without relying on short-term tactics. So grab a cup of coffee, and let’s get started!
After exploring a myriad of different marketing strategies over the last decade, I can confidently say that evergreen marketing is the secret sauce many business owners are missing. Unlike temporary fads, evergreen marketing focuses on timeless strategies that keep delivering results long after you have implemented them. This not only leads to better long-term results, but actually frees you up from constantly having to worry about attracting new customers.
The Power of Evergreen Marketing vs Marketing Trends
Imagine this: Your business consistently attracts new customers, generates high-quality leads, and enjoys a steady stream of revenue—all while you focus on what you do best. That’s the power of evergreen marketing. I’d like to share three fundamental principles to help you build a sustainable online presence that will drive continuous growth for your business.
1. Focus on Value
The first principle of evergreen marketing is to prioritise value. Put yourself in your customers’ shoes and ask, “What problem am I solving for them?” Create content, whether it’s blog posts, videos, or social media updates, that provides practical solutions and valuable insights. By consistently offering value, you’ll establish yourself as a trusted authority in your industry.
2. Build Authentic Connections
In the digital world, authenticity is key. Don’t be afraid to show your personality and let your unique brand shine through. Engage with your audience on social media, respond to comments and messages, and foster genuine connections. When people feel a personal connection to your business, they are more likely to become loyal customers and brand advocates.
3. Repurpose and Refresh
Evergreen marketing is all about getting the most out of your content. Rather than creating something once and forgetting about it, repurpose and refresh your existing content. Update blog posts with new insights, turn popular blog articles into videos, or transform customer testimonials into engaging social media posts. By recycling your content, you’ll extend its lifespan and reach a wider audience.
The Power of Evergreen Marketing: By focusing on timeless, proven strategies, you can save valuable time and budget while achieving better results.
By implementing these evergreen marketing principles, you’ll create a solid foundation for your business’s online presence. You’ll attract a steady flow of organic traffic, nurture long-term relationships with customers, and establish your brand as a trusted authority in your industry. Say goodbye to the stress of constantly chasing after the latest marketing trends and embrace the power of evergreen marketing.
Are you ready to take your business to the next level with evergreen marketing?
We’re here to help! Contact Done Digital today for a free consultation or website audit. Our team of experts will provide you with a tailored strategy to build a sustainable online presence and drive long-term growth. It’s time to free yourself from the rat-race of trying to keep up with the latest marketing trends and embrace the opportunity to unleash the power of evergreen marketing in your business!
Remember, building a sustainable online presence takes time and effort, but the rewards are well worth it. Embrace evergreen marketing, and watch your business flourish in the digital landscape, not just today, but for years to come.
https://donedigital.au/wp-content/uploads/2023/06/dbobupljozo.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-06-08 10:59:542023-06-08 11:17:52Unleash the Power of Evergreen Marketing: How to Build a Sustainable Online Presence
There are some social media marketing tips that can be a powerful tool for small business owners looking to grow their online presence and reach new customers. But with so many social media platforms and marketing strategies to choose from, it can be overwhelming – especially if you’re on a budget. Fortunately, there are plenty of ways to make a big impact on social media without spending a ton of money! Here are 7 social media marketing tips for small business owners on a budget:
Get to Know Your Target Audience
Understanding your target audience is a fundamental aspect of social media marketing. It enables you to tailor your content to their specific needs and interests, which will increase engagement and build a loyal following. To gain a better understanding of your target audience, you should research their demographics, behaviour patterns, and preferences.
One way to do this is by analysing social media analytics to determine which content is performing best among your target audience. You can also conduct surveys, focus groups, and interviews to get direct feedback from your audience. This information will provide valuable insights into what type of content your audience is looking for, what challenges they face, and what motivates them to engage with your brand.
Create Eye-Catching Content
Creating content that stands out on social media is essential to capturing the attention of your audience. High-quality visuals are a must-have as they are the first thing people notice on their feeds. Invest in professional photos or graphics that are visually appealing and relevant to your brand message. It’s also important to use a consistent colour scheme, font, and style to create a cohesive brand aesthetic that people will recognise!
The copy you use in your social media posts is equally important. It should be informative, engaging, and relevant to your target audience. Be sure to use language that resonates with your audience and highlights the benefits of your product or service.
Engage With Your Audience
Engagement is one of the most critical factors in building a strong social media presence. By actively engaging with your audience, you can create a sense of community and loyalty that will keep your followers coming back for more!
Responding to comments, messages, and mentions is an excellent way to show your audience that you care about them and value their opinions. Furthermore, posts with higher engagement will be seen by more people and help you maximise your reach.
Social Media Marketing Tips: Engaging with your audience on social media will help increase your reach.
Leverage User-Generated Content
User-generated content (UGC) is any content created by your audience that promotes your brand. This can include reviews, photos, and testimonials. UGC is a great way to showcase your products or services without spending a dime, and it also helps to build trust with your audience.
One of the primary benefits of UGC is that it is highly authentic and trustworthy. When people see real customers using and promoting your products or services, it can help build trust and credibility for your brand. This, in turn, can lead to increased engagement, conversions, and customer loyalty.
To encourage UGC, you can ask your audience to share their experiences with your brand on social media or offer incentives such as discounts or free products in exchange for user-generated content. You can also showcase UGC on your social media channels by reposting customer photos or reviews, which can help to amplify your brand message and increase reach.
Try Influencer Marketing
Influencer marketing doesn’t have to be expensive. There are plenty of micro-influencers out there who are willing to collaborate with small businesses in exchange for free products or services. Look for influencers who are in your niche and have an engaged following.
If you have customers who adore your brand, who are also active on social media, they may be the perfect candidates to approach as influencers, and to help you promote your business!
Don’t Forget About Analytics
Social media analytics tools are essential for understanding the effectiveness of your social media campaigns. These tools provide valuable insights into your audience’s behaviour and preferences, allowing you to optimise your content and make data-driven decisions.
One of the primary benefits of social media analytics is that they help you understand your audience better. You can track metrics such as engagement rate, reach, impressions, and clicks to see how your audience is interacting with your content. This information can help you determine which types of content resonate best with your audience and adjust your strategy accordingly.
Consider Working with a Professional
Managing a successful social media presence can be time-consuming and challenging, especially for small business owners who are juggling multiple responsibilities. If you’re struggling to make an impact on social media, working with a social media marketing agency can be an effective solution.
A social media marketing agency can help you develop a social media strategy that is tailored to your business goals, target audience, and budget. They can also help you identify the most effective channels and tactics to reach your audience and achieve your marketing objectives.
To sum things up, social media marketing can be a powerful tool for small business owners looking to grow their online presence. By following these 7 useful tips, you can create effective social media campaigns without breaking the bank!
Ready to take your social media game to the next level? Book a free strategy call with our team at Done Digital! We specialise in helping small businesses like yours grow their online presence and increase their revenue. Whether you need help with social media marketing, website design, or search engine optimisation, we’ve got you covered. Click here to book your free strategy call!
https://donedigital.au/wp-content/uploads/2023/03/wumb_ebrpjs.jpg10671600Kryzel Fernandezhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngKryzel Fernandez2023-03-31 13:06:472023-03-31 13:11:527 Social Media Marketing Tips for Small Business Owners on a Budget
Digital marketing is one of the most effective ways to reach your target market and grow your business. In this article, we will provide tips for businesses in Brisbane who are looking to start or improve their digital marketing efforts.
What is digital marketing and how does it differ from traditional marketing?
Digital marketing is the process of using digital channels such as search engines, social media, email, and other websites to promote your products and services. It is distinct from traditional marketing in that it uses digital technologies to reach a wider audience and more effectively target potential customers. Digital marketing can involve a variety of tactics such as search engine optimisation (SEO), content creation, and social media campaigns. In addition, digital marketing offers a range of advantages over traditional marketing, such as improved measurement capabilities, greater reach, and reduced costs. In Brisbane, digital marketing is an increasingly popular way for local businesses to increase their reach and attract new customers.
How can a Brisbane businesses get started with digital marketing?
The rise of digital marketing across Australia is growing rapidly, and there are many Brisbane digital agencies providing businesses with a wide range of marketing services. From SEO to social media, website design and analytics, there are a number of options businesses can explore to get the most out of their digital marketing efforts. The biggest challenge is to find an agency or marketing consultant who understands marketing holistically and can guide you in how the various tools and channels can be used to reach your target market.
What are some common pitfalls for Brisbane businesses when starting digital marketing?
One of the main challenges for businesses when starting their digital marketing journey is finding the right strategy and approach. Too often, businesses try to do too much with their limited resources, which can result in ineffective campaigns. It is also important to consider how technology will impact your business’s operations and structure. Ideally, you want your marketing strategy to align with the way you operate your business in order to create a streamlined experience for both, your business and your customers.
What are the most effective digital marketing strategies for a small business in Brisbane?
For small businesses in Brisbane, digital marketing is a must in order to remain competitive in today’s ever-evolving marketplace. Effective strategies include SEO optimisation, content marketing, social media marketing, and email marketing. SEO optimisation helps to ensure that small businesses in Brisbane come up in Google search results when potential customers search for relevant terms. Content marketing works to create a connection between a business and its customers through content that is interesting and informative. Social media marketing helps to drive traffic to a business’s website and engage with customers. Finally, email marketing allows small businesses to reach out directly to customers with tailored, personalised messages, promotions, and other pertinent information. All of these strategies can help small businesses in Brisbane maximise their online visibility and reach more potential customers.
How can a business track the success of their digital marketing efforts?
For businesses looking to grow their online presence and reach new customers, digital marketing is an important tool. However, in order to ensure their strategies are successful, businesses need to be able to track the success of their efforts. Fortunately, there are a wide range of analytics tools available to businesses, enabling them to measure the performance of their digital marketing campaigns and identify areas for improvement. By leveraging these tools, businesses can ensure that their campaigns are delivering the desired outcome.
Here are some tools every Brisbane business should use to track the effectiveness of their marketing efforts:
Google Analytics
Google Analytics is a powerful tool that allows businesses to measure the performance of their digital marketing campaigns in Brisbane. It provides your business with insight into web traffic, user behaviour, and other important metrics. By leveraging Google Analytics, businesses can better understand how their campaigns are performing, and make informed decisions on how to optimise their strategies for the most effective outcomes. This intelligence can be invaluable when managing digital marketing efforts and get a good understanding for how you compare to other local businesses in Brisbane and beyond.
Google Search Console
Google Search Console is a free service that provides tools and reports to help businesses understand how their website is performing in Google Search, and how to improve it. It provides data on how people are searching for and finding your website, and can help you identify and fix any issues, such as crawl errors or broken links. Brisbane businesses and marketing agencies can then use this invaluable data to help their website rank higher in search engine results, reach more potential customers, and increase their online visibility. With the right strategies in place, Google Search Console can be a powerful asset for any company’s digital marketing efforts.
Email Marketing Software
Email marketing software is an invaluable tool for tracking the success of digital marketing campaigns in Brisbane. Most email marketing software provides a range of detailed analytics that allow businesses to track metrics such as open rates, click-through rates, and conversion rates. This allows marketers to identify which campaigns are successful and which need to be tweaked or abandoned. Additionally, the software can automate certain tasks such as sending out emails, allowing businesses to save time and focus on more important tasks. There are many options available, but here is a list of some of the most popular email marketing software available today.
Which platform is best suitable for your business depends on various factors, including whether your business is mainly B2B or B2C, how you operate, what other software you may need to integrate with and the size of your contact list. Whether you are a service-based or ecommerce business will also play a big factor in determining the best software to choose. Again, a marketing consultant should be able to assist you in choosing the right platform for your individual needs.
How can a Brisbane business stay up-to-date with the latest digital marketing trends and techniques?
Staying up-to-date with the latest digital marketing trends and techniques is vital for businesses looking to gain a competitive edge in the digital space. Fortunately, businesses in Brisbane have access to a range of digital marketing professionals and services who can assist them in understanding and applying the latest trends and techniques. With a good understanding of the fundamentals of marketing and effective implementation of the latest digital marketing trends and techniques, businesses can ensure that their digital presence is maximised and that they remain ahead of their competitors.
How can a business measure the return on investment (ROI) of their digital marketing efforts?
Measuring the return on investment (ROI) of digital marketing efforts is essential for any business. By understanding the ROI of their digital marketing activities, businesses can identify which strategies are most effective and ensure they are getting the most out of their investment. This can be achieved through careful tracking of key performance indicators (KPIs), such as website visits, conversion rates, and customer engagement. Additionally, businesses should consider other metrics, such as brand awareness and customer loyalty, in order to gauge the success of their digital marketing campaigns. An experienced digital marketing consultant or reputable marketing agency can help ensure you are making the most out of your marketing efforts.
What are some affordable digital marketing options for small businesses in Brisbane?
In Brisbane, small businesses have a range of affordable digital marketing options to choose from. From social media management to website design and SEO services, there are plenty of ways to get your business noticed online. Utilising the right combination of digital marketing strategies tailored for your business can help you reach your target market and take your business to the next level.
With a holistic approach, small businesses in Brisbane can take advantage of digital marketing without breaking the bank. However, oftentimes the strategy with the higher price tag can turn out to be the more economical option in the long term. It is important to not just look at price but the projected results a strategy might deliver.
How can a business use social media to their advantage in their digital marketing efforts?
Social media is a powerful tool for businesses to deploy in their digital marketing efforts. It provides a platform to engage with customers and build relationships, as well as share content through various channels. Additionally, businesses can use social media analytics to gain insights into their target market, allowing them to tailor their offerings and marketing campaigns accordingly. Social media is a great way to target people Brisbane-wide or in specific areas and suburbs. By leveraging the power of social media, businesses can increase visibility and reach more customers than ever before. But like with any other marketing activity, the success depends on the strategy used.
How can a business use content marketing to drive traffic and generate leads?
Content marketing is an effective tool for businesses in Brisbane looking to drive local traffic and generate leads. By creating content that is of value to potential customers, businesses can attract attention and interest from people in their local area. Content marketing can include blogging, email marketing, videos, social media posts, and other forms of content. All of these methods can be used to connect with potential customers online, build relationships, and drive traffic and leads to a business’s website or physical location.
Content Marketing Tip: When creating content, aim at keeping it timeless, so you can repurpose your content in the future. Creating timeless content that won’t go out of date will allow you to create much more effective and leveraged Evergreen Marketing strategies that you can set and forget.
With the right strategy and execution, digital marketing can be one of the most effective ways to grow your business – long-term and sustainably.
https://donedigital.au/wp-content/uploads/2023/01/0z7dmskp70e.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2023-01-07 21:06:042023-08-28 19:04:36Digital Marketing Brisbane: Tips For Local Businesses To Reach More Customers Online
There’s no doubt that marketing is an important part of any salon business. Whether you are operating a hair salon, eyebrow salon, nail salon, beauty salon or massage salon, if you’re looking to increase your profits and attract new clients, you need to start marketing your salon in the right way.
Here are some key tips that will help you market your salon effectively:
1. know your target market
First and foremost, you need to know who your target market is. This may require a little market research (which we discussed in detail in our previous blog post). You may find it helpful to talk to other salon owners in your area to get a good idea of who their best customers are.
One of the biggest mistakes salon owners make is trying to attract everyone. Your marketing will be much more effective when targeted at a specific audience.
Some helpful questions to ask yourself may include:
How old is my ideal audience?
Am I focusing on women or men?
What areas will I be serving clients in?
Your answers will determine the direction of your messaging and marketing strategy.
2. create a strong online presence
Once you know your target market, you need to create a strong online presence. This means having a website, creating relevant social media accounts, and regularly posting content that appeals to your target market.
Nowadays, the first place people search for businesses is on Google. Having a strong online presence will ensure your business ranks at the top of the Google search results.
One of our clients, for example, operates a small massage spa in Wishart, Brisbane. So, our main goal after launching the website was to have it show up on the first page of Google when people searched for terms like “Massage Wishart” or “Day Spa Wishart”.
The team at Done Digital can help you create an online presence that will help your business get found in your local area, attract more customers and increase sales. Click here to learn more about our salon web design packages.
3. create customer loyalty
One of the best ways to increase profits is to create customer loyalty. This means offering great services at reasonable prices and providing consistent customer service.
You may also want to consider implementing a loyalty program or VIP Club to incentivise customers to return more frequently. Having a referral strategy in place is also a great idea to encourage your existing clients to promote your salon to their friends and family.
4. promote your salon using proven salon marketing techniques
Once you have a strong online presence, it’s time to start using effective marketing techniques. These techniques can include targeted advertising campaigns, flyer drops in your local area, and giveaways to reach a wider audience.
Our team has helped many salon owners with growing their client base organically. If you want to increase your organic reach without having to spend thousands on ads, contact us to have a chat about how we can help your business grow.
Commonly asked salon marketing questions
If you are a salon owner, you may have found yourself ‘googling’ some of the following terms:
The good news is, at Done Digital, we specialise in helping salon owners around Australia market their businesses more effectively and without the guesswork and complicated tech jargon.
If you would like to skip years of trial and error and get ahead of your competition fast, schedule a free strategy session with a small business consultant today.
Conclusion
By following these tips, you can market your beauty salon and increase profits. What other tips do you have for increasing salon profits? We’d love to hear from you in the comments below!
https://donedigital.au/wp-content/uploads/2022/06/best-brisbane-salon-marketing-flysocial-digital.jpg8001200David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2022-06-03 12:31:002022-11-30 08:18:39How To Optimise Your Salon Marketing Strategy For More Customers
Ask ten business owners what marketing is, and you’ll get ten different answers. Some say it’s advertising, others think it’s social media or word of mouth. The truth is, marketing is all of that and much more.
Here’s how I define it:
“Marketing is everything you do to GAIN and RETAIN customers.”
In other words, marketing isn’t just about running ads or posting on your Facebook page. It’s about everything you do to attract people, convert them into buyers, and keep them coming back. If you’ve watched some of my videos or visited my marketing blog before, you’ve probably heard me talk about the three pillars of business success:
Attract
Convert
Deliver
In this article, I’ll share 30 practical strategies across these three pillars to help you grow your business, increase sales, and save time through smarter marketing.
Attraction – How to attract more potential customers
Attracting new customers fuels growth but it’s also something many business owners struggle with. The following ten strategies will help you consistently attract new potential customers. Try combining several of these in your business for the best results.
1. Have a great website
Your website can be so much more than an online brochure. It’s your digital storefront — a place to build trust and generate leads. Yet, many business websites only talk about the company instead of helping visitors solve their problems. Learn what makes a great site with these examples and review the 17 crucial elements every business website needs to convert visitors into customers.
2. Be on social media
Social media can be a powerful engagement tool — if used strategically. Don’t just create an account; be active. Use social platforms to drive potential customers back to your website (where you’re not competing with cat videos). If consistency is an issue, automate it. Tools now let you plan and post content automatically. Check out my complete guide to automating your social media posts to save time and stay visible effortlessly.
3. Run print ads
Even in a digital world, print ads still have their place. The key is to track your success. Don’t pay for “exposure” — pay for measurable results. Use clear calls-to-action like coupons or trackable URLs so you can calculate your return on investment.
Example: If you spend $300 on an ad that brings in 100 leads, that’s $3 per lead. If three of those leads convert at $200 each, you’ve made $600 — doubling your investment. Even if you just break even, you’re still building a valuable customer list.
4. Run online ads (Google, Facebook, YouTube)
Online ads let you target specific audiences precisely. For example, if you own a beauty salon in Sydney, you could show your ad only to women aged 30–50 in your local area who are interested in beauty services. That’s far more cost-effective than paying for print ads that reach people who may never visit your salon.
Always remember: never invest in advertising that can’t be measured.
5. Partner with other businesses
Business partnerships or joint ventures are one of the fastest and most underused ways to grow. For example, I helped a café with a 10,000-person customer list partner with a local massage business. Together, we sent a $25 gift voucher to every café customer — positioning the café as generous while putting the massage therapist in front of thousands of locals instantly. One email, 10,000 people reached. That’s leverage.
6. Write a blog
Your customers already search online for answers. Blogging positions you as the expert they find first. Think of it like owning real estate online — every article becomes a long-term asset that brings traffic for years. This is what I call Evergreen Marketing. Consider hiring a writer to produce 12 high-quality articles, post them monthly, and promote them across your channels.
7. Optimise your website for search engines (SEO)
SEO isn’t dead — it’s evolved. Today, Google rewards readability, valuable content, and engagement. Focus on writing helpful, well-structured content people actually want to read and share. If you’re on WordPress, use the Yoast SEO plugin to optimise each page.
8. Run a competition or giveaway
Giveaways can quickly grow your list — but only if they attract the right people. Avoid generic prizes like iPads. Offer something directly related to your product or service. If you’re an accountant, for instance, offer a free Xero setup or consultation. Always follow up with non-winners to turn interest into sales.
9. Run a survey or quiz
Surveys and quizzes are great for gathering insights and building your list. Keep them short and focused on what helps you improve your offer. Partner with complementary businesses if you don’t yet have your own audience. For more on this strategy, I recommend Ryan Levesque’s book ASK.
10. Send a press release to media outlets
A great story can get you free publicity worth thousands. Focus on human stories — not self-promotion. For example, instead of “Local roofer launches new website,” write “Local roofer helps the homeless stay dry by donating tents for Christmas.” Journalists love stories that connect emotionally. Download my free press release template to get started.
Now that you know how to attract more people to your business, the next step is turning those visitors into paying customers.
Conversion – How to turn browsers into buyers
Attracting attention is only half the battle. Now it’s time to turn that interest into revenue. The Conversion stage is where relationships begin to form and browsers become buyers. This is where your communication, offers, and systems come together to guide people toward a confident “yes.”
These ten strategies will help you create stronger connections, build trust, and convert more leads into loyal customers, without feeling pushy or salesy.
11. Create a lead magnet
A lead magnet is a valuable free offer that attracts your ideal customers — a discount, checklist, eBook, video, or free trial. It should solve a small but meaningful problem and serve as the first step in your customer’s transformation.
12. Use email automation to educate and engage with your audience
Email is still one of the most profitable marketing tools — especially when automated. Set up a series of emails that guide subscribers through a journey: answering FAQs, sharing testimonials, and offering helpful insights before presenting your offer. This keeps you top of mind and moves people closer to buying — automatically.
13. Use a chatbot to help people find what they need faster
Chatbots streamline customer support and sales. They can answer common questions, share your location or pricing, or direct users to your booking page — all while you focus on other things. Tools like Chatfuel and ManyChat integrate seamlessly with social media and websites, helping you provide fast, friendly service 24/7.
14. Create a strong offer people can’t refuse
Sometimes success comes down to packaging. McDonald’s skyrocketed profits by turning individual items into value meals and asking, “Would you like fries with that?” Look for ways to add perceived value — bundles, bonuses, or upgrades — without drastically raising your price.
15. Run retargeting ads
Retargeting ads allow you to follow up with people who already interacted with your brand. For example, show ads only to those who visited your site or watched your webinar. It’s one of the most cost-effective ways to increase conversions because you’re marketing to people who already know you.
16. Find a way to help more people
Ask yourself: “If I had to help 10 times more people than I do now, how would I do it?” Maybe that means shifting from one-on-one to one-to-many models or creating a DIY version of your service. Thinking bigger helps you identify bottlenecks and opportunities for growth.
17. Run ‘limited-time only’ offers
Limited-time offers create urgency and excitement. Test small product batches or temporary services to gauge interest. For instance, a café could offer a special seasonal drink and track how it performs before adding it permanently to the menu.
18. Be easy to do business with
Make it simple for customers to buy from you. Offer multiple payment methods, clear communication options (phone, text, email, social), and frictionless booking or checkout processes. The easier it is, the more people will say “yes.”
19. Get to know your customers better
Never assume you know what your customers want. Ask, listen, and adapt. Understanding their true motivations builds deeper trust and longer-lasting relationships. Sometimes the best sale you can make is recommending something they need before yours.
20. Make sure your website has all the right elements
Your website should do more than “exist.” A great site builds authority, generates leads, answers questions, and converts visitors into buyers. Think of it as your online headquarters — a place where every piece of your marketing connects.
So, you’ve made the sale — congratulations! But marketing doesn’t stop there. What happens next determines whether customers stay for life or disappear after one purchase.
Delivery – How to grow your business during and after the sale
The moment a customer buys from you, a new stage of marketing begins. The Delivery phase is where you turn promises into experiences and customers into raving fans. It’s about delighting people, building loyalty, and inspiring them to come back, maybe even bring their friends.
These final ten strategies will help you strengthen relationships, increase repeat business, and grow through exceptional service and genuine connection.
21. Provide great customer service
Exceptional service creates loyal customers and positive word of mouth. When people feel genuinely cared for, they not only come back — they tell others. Great service is your most underrated marketing channel.
22. Ensure people only buy what they need
Selling the wrong product to the wrong customer hurts your reputation and long-term profits. Focus on fit, not just sales. Honesty builds trust and referrals — the foundation of any sustainable business.
23. Offer high-quality products and services
Marketing brings customers in, but quality keeps them. Review your products regularly, collect feedback, and fix issues fast. The goal? Create experiences so good that people can’t help but tell others about you.
24. Overdeliver and exceed expectations
Surprise your customers with something extra — a handwritten note, bonus content, or unexpected follow-up. These small gestures build emotional connection and turn happy customers into lifelong advocates.
25. Follow up after the sale
Don’t stop communicating once the money changes hands. A simple follow-up email asking, “How are you enjoying your purchase?” shows you care. It also opens doors for feedback, testimonials, and future sales.
26. Invite customers to leave reviews
Positive reviews are today’s word of mouth. Ask for them proactively and make it easy with direct links to Google, Facebook, or TripAdvisor. If you get a negative review, respond with professionalism and empathy. How you handle criticism can actually boost your reputation.
27. Add customer testimonials to your website
Testimonials are social proof in action. Feature them on your homepage, sales pages, and contact page. When possible, include video testimonials — they’re authentic, persuasive, and hard to ignore.
28. Send a thank-you note
Whether it’s a quick email, a handwritten card, or a small gift, gratitude goes a long way. A simple “thank you” turns transactions into relationships and shows customers you truly value their business.
29. Offer upsells and cross-sells
Existing customers are the easiest to sell to. Offer relevant upgrades (upsells) or complementary products (cross-sells) that enhance their experience. When done thoughtfully, these offers feel helpful, not pushy.
30. Consider offering a subscription or membership
Recurring revenue adds stability to your business. From VIP memberships to maintenance plans or exclusive access communities, subscriptions deepen relationships and create predictable income while rewarding your most loyal customers.
Marketing doesn’t have to feel complicated or time-consuming. When you focus on the three pillars — Attract, Convert, and Deliver — everything you do starts working together. Build systems that attract customers automatically, convert them authentically, and deliver experiences that make them stay.
https://donedigital.au/wp-content/uploads/2023/01/04x1yp9hnh8.jpg10671600David Lee-Schneiderhttps://donedigital.au/wp-content/uploads/2023/01/done-digital-marketing-brisbane-logo-white-1030x175.pngDavid Lee-Schneider2019-07-25 10:15:082025-10-08 01:42:31How To Do Marketing – 30 Ways To Grow Your Business
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