Now you know that you need an email list and have started to build one, the next step is to build the relationship that will make the list profitable. In this article, we list 9 tips to help you get that process started. 1. Unsubscribers Are Good. The only way that you will not get […]
It’s a simple question: What is marketing? The answer, however, isn’t always so obvious. Most business owners I speak to have a very different idea of what marketing really is. For some, it’s simply advertising (in print or online). For others, it’s Social Media, PR or even just ‘word of mouth’. Everyone’s got a different […]
Marketing is a bit of a mystery for many small business owners. After all, most of us didn’t go into business to market and sell, but to do whatever we are great at and love doing. But when we break it down, marketing really isn’t such an overly complicated thing. There are very specific steps […]
Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep moving forward, learning as we go, in the hope that somehow we […]
In essence, there are only three ways to increase your sales: Increase the number of customers Increase your customers’ purchase frequency, and Increase your average transaction value However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the […]
The biggest challenge most of my clients face is knowing what to focus on in their marketing. It can be incredibly overwhelming with all the different options and tools out there – social media platforms, advertising platforms (print and digital), search engines, autoresponders, tech tools, productivity tools – the list goes on and on. How […]
Today, it’s easier than ever to collect vast amounts of data in our business. There are many low-cost POS (point of sale) systems out there with some fantastic reporting features that you can take advantage of to help you grow your business and make better management decisions. And if you think data and metrics are […]
If you’re anything like me, you probably love books! A great book can offer us a glimpse into the vast knowledge and experience of an expert in any field we choose to deepen our understanding, and we often learn a lot about ourselves while exploring new topics. If you’ve met me before, you may have […]
No matter the size of your business, I believe we can all agree that not having a website in this day and age is no longer an option. However, not all websites are created equal. A well-designed website will not only look great but should help you capture leads, increase sales and help leverage your […]
Every business owner wants their business to thrive. But to Improve your business, you can’t just rely on sheer luck. There are certain fundamentals of running a business that simply can’t be skipped. Here are a few changes you can make to running your business to dramatically improve performance and push you to the top […]
