When I first spoke to Rhina over the phone, I could hear a little frustration in her voice. She had already been running her Brisbane eyebrow salon for many years and had an established customer base, but marketing has always felt like an uphill battle. When you operate a small business, word of mouth is […]
Marketing is essential for any small business. It’s the lifeblood of your business. But with the ever-changing digital landscape, it can be quite a stressful task to tackle and result in overwhelm. The good news is, it doesn’t have to be difficult. In fact, with a little bit of planning and effort, you can have […]
Recently, I had the pleasure of doing my 90-Day Marketing Transformation with Scott and Melisa at Just Tinting in Bundaberg. As an honest, old-school business that has been operating for over 30 years and values good old-fashioned customer service, the digital side of marketing had always felt a little intimidating. Moreover, being on the tools […]
QR codes have many different use cases and with a little creativity, the possibilities are endless. In this article, I share how to make the use of QR codes effective, things you’ll need to consider and common mistakes to avoid. Ready? Then let’s delve in! QR codes are a great way to remove the boundary […]
Now you know that you need an email list and have started to build one, the next step is to build the relationship that will make the list profitable. In this article, we list 9 tips to help you get that process started. 1. Unsubscribers Are Good. The only way that you will not get […]
It’s a simple question: What is marketing? The answer, however, isn’t always so obvious. Most business owners I speak to have a very different idea of what marketing really is. For some, it’s simply advertising (in print or online). For others, it’s Social Media, PR or even just ‘word of mouth’. Everyone’s got a different […]
Marketing is a bit of a mystery for many small business owners. After all, most of us didn’t go into business to market and sell, but to do whatever we are great at and love doing. But when we break it down, marketing really isn’t such an overly complicated thing. There are very specific steps […]
Running a business is a lot like navigating a ship. We move forward into the deep unknown, conquering small currents, big currents and all kinds of obstacles. And more often than not, we do this without a lot of guidance. We simply keep moving forward, learning as we go, in the hope that somehow we […]
In essence, there are only three ways to increase your sales: Increase the number of customers Increase your customers’ purchase frequency, and Increase your average transaction value However, there are a number of not so obvious ways to grow your business and increase profitability. Here are four ideas to help you scale without putting the […]
The biggest challenge most of my clients face is knowing what to focus on in their marketing. It can be incredibly overwhelming with all the different options and tools out there – social media platforms, advertising platforms (print and digital), search engines, autoresponders, tech tools, productivity tools – the list goes on and on. How […]
