There’s no doubt that marketing is an important part of any salon business. Whether you are operating a hair salon, eyebrow salon, nail salon, beauty salon or massage salon, if you’re looking to increase your profits and attract new clients, you need to start marketing your salon in the right way.

Here are some key tips that will help you market your salon effectively:

1. know your target market

First and foremost, you need to know who your target market is. This may require a little market research (which we discussed in detail in our previous blog post). You may find it helpful to talk to other salon owners in your area to get a good idea of who their best customers are.

One of the biggest mistakes salon owners make is trying to attract everyone. Your marketing will be much more effective when targeted at a specific audience.

Some helpful questions to ask yourself may include:

• How old is my ideal audience?
• Am I focusing on women or men?
• What areas will I be serving clients in?

Your answers will determine the direction of your messaging and marketing strategy.

2. create a strong online presence

Once you know your target market, you need to create a strong online presence. This means having a website, creating relevant social media accounts, and regularly posting content that appeals to your target market.

Nowadays, the first place people search for businesses is on Google. Having a strong online presence will ensure your business ranks at the top of the Google search results.

One of our clients, for example, operates a small massage spa in Wishart, Brisbane. So, our main goal after launching the website was to have it show up on the first page of Google when people searched for terms like “Massage Wishart” or “Day Spa Wishart”.

The team at Done Digital can help you create an online presence that will help your business get found in your local area, attract more customers and increase sales. Click here to learn more about our salon web design packages.

3. create customer loyalty

One of the best ways to increase profits is to create customer loyalty. This means offering great services at reasonable prices and providing consistent customer service.

You may also want to consider implementing a loyalty program or VIP Club to incentivise customers to return more frequently. Having a referral strategy in place is also a great idea to encourage your existing clients to promote your salon to their friends and family.

4. promote your salon using proven salon marketing techniques

Once you have a strong online presence, it’s time to start using effective marketing techniques. These techniques can include targeted advertising campaigns, flyer drops in your local area, and giveaways to reach a wider audience.

Our team has helped many salon owners with growing their client base organically. If you want to increase your organic reach without having to spend thousands on ads, contact us to have a chat about how we can help your business grow.

Commonly asked salon marketing questions

If you are a salon owner, you may have found yourself ‘googling’ some of the following terms:

Conclusion

By following these tips, you can market your beauty salon and increase profits. What other tips do you have for increasing salon profits? We’d love to hear from you in the comments below!