K-luxxe creates Hand-Blended Fragrances located in Bundaberg, Australia

K-Luxxe, a Bundaberg, Queensland-based company, is passionately committed to hand-blending divine fragrances in small batches. Established by Kerryn Petersen, K-Luxxe’s line of fragrant products continually evolves to offer an array of high-quality, toxin-free items. The brand’s drive is to provide a luxurious touch at an affordable price while fostering a strong community connection.

While K-Luxxe was producing extraordinary products, the company found it challenging to reach a broader market and scale their business. Their marketing strategies needed a more cohesive and automated approach, enabling them to focus more on their core business of crafting luxurious, hand-blended fragrances.

Done Digital initiated its flagship program, the “90-Day Marketing Transformation”, with K-Luxxe. Done Digital, in collaboration with K-Luxxe, rolled out various elements of the marketing plan, from website design and social media content creation to email automation and software integration. For K-Luxxe, we developed a new website, ensuring optimal search engine visibility. We also curated a six-month social media content library and wrote insightful blog posts to establish K-Luxxe as a leader in its industry.

The lead generation strategy was intensified to ensure the website was actively capturing new leads every week. In addition, an automated email nurture sequence was put in place to keep potential customers engaged until they were ready to make a purchase.