Arts Edge is a premier performing arts school located in East Hanover, New Jersey, USA.

Arts Edge, the premier performing arts school located in East Hanover, New Jersey, recently underwent a 90-Day Marketing Transformation. Their journey included a series of strategic changes aimed at not only enhancing their digital presence but also extending their reach to their target demographic. The intent was to augment student enrolments and continue to instill passion and creativity in more learners through the performing arts.

Despite their outstanding reputation for exceptional instruction in dance, singing, and acting, Arts Edge faced challenges in increasing their digital footprint and effectively communicating their value proposition. Their vision was to empower more students through the transformative power of performing arts, but they needed an effective strategy to increase their visibility and enrollments.

In the 90-Day Marketing Transformation undertaken by Done Digital for Arts Edge, several key areas were accentuated. Done Digital amplified Arts Edge’s core ethos of fostering creativity, instilling confidence, and nurturing a love for the arts. By highlighting the varied class offerings, Done Digital helped demonstrate Arts Edge’s commitment to aiding students in finding their unique voice and unlocking their artistic potential.

Done Digital’s approach also showcased the expertise of Arts Edge’s faculty, notably founders Corey and Julie Skaggs. Their commitment to student potential, coupled with the rich professional experience of their faculty, was emphasised, underlining the high-quality instruction at Arts Edge.

Moreover, Done Digital effectively used testimonials and success stories to build credibility and trust with potential students and parents. They demonstrated the transformative impact of Arts Edge’s programmes, not only through students’ enhanced artistic skills, but also through improved self-confidence and resilience.